Are you looking to increase your engagement with people without being invasive to their inboxes? This episode has that solution stored for you. Juliet Clark, with Kris Boyd Johnson of Barefoot Learning Club, shares insights into using LinkedIn Newsletter to increase your engagement. Juliet explains what a LinkedIn newsletter is and how it differs from a feed. The newsletter is a noninvasive strategy that creates and builds authority and does not require anyone to opt in after you subscribe. Aside from increasing your engagement, it also expands your audience, creates brand awareness, builds authority, and generates leads. Tune in and learn more about using a LinkedIn newsletter.
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Using LinkedIn Newsletter For More Engagement With Kris Boyd Johnson
In this episode, we have something a little bit different. We did a LinkedIn Live training in October 2022 and it was around newsletter. It’s a fabulous tool over on LinkedIn for many reasons but we also did this via PowerPoint and screen shares. I love for you to read this but if this is something where you want to follow instructions, then I suggest you go over and watch the video version either on our website at SuperbrandPublishing.com/Podcast. You’ll find it over there or you can go over to our YouTube channel, which is Superbrand Publishing and follow the direction step by step.
If you do want to read, that’s great too because we talk about a lot of the reasons why you should use this great new tool. If you want that blow-by-blow, follow the screen and set up your own, then go over and check out YouTube or our website. I hope you enjoy this episode. We work on this along with Kris Johnson. Enjoy.
Kris Johnson, what is the name of your company? You’ve changed it a little bit.
It’s Barefoot Learning Club.
Here’s what we’re going to do. We have been working with the LinkedIn newsletter since May 2022. It has probably been one of the best experiences for us because we already produce content. This is something where it was an added layer of connection. It’s been amazing because it’s been this added layer where we don’t have to get an opt-in. We can communicate with all of you without that opt-in.
If you’re like me, I’m sick of having to opt-in and get all these emails. It’s a great way to have your article and content put into someone’s inbox. You’d be amazed when people have it in their inbox instead of through the feed at how much more engagement you get. I’m going to get this started. Reaching your audience with the newsletter. What we’re going to be discussing here is what is the newsletter, the difference between a newsletter and a feed and that trust and launch that gives you more engagement.
What is a LinkedIn newsletter? It’s a series of regularly published articles delivered to the inbox of your subscribers. It is a more holistic, non-evasive strategy that also creates and builds your authority. You don’t have to opt-in. All you have to do is subscribe. You’re not going to get emails all the time. It’s that piece of content dropped into the inbox of your subscribers. We do it once a week. Sometimes twice a week. It’s there every Monday because that’s when we go ahead and put this in. It’s a lot different than a post in your feed. The reason it’s different is that when your feed goes up, you can post but then everybody else whom you’re connected to those posts as well all drops. You have to scroll through to get the information.
With a newsletter, it drops it into your inbox. There is room. People see that post. They go over if they’re subscribed and they’re able to read through it. Don’t make it super long because people have no attention span. What we do that’s affected with ours is we are able to write a short article and connect with the podcast that we have. Some people like to read the summary. Other people are the listeners. If they’re connecting to our show page, they also have the option to watch the YouTube video.
The way that we do it, we are connecting with all three of the learning modalities that people use. I’m more of a listener. I’m addicted to Audible. My methodology is going over to that podcast but if I want to read, that article is there. If I want to go over and watch the video or listen to the video while I’m working, that modality is there as well.
By putting it inside your inbox, people can go over, connect and read it. They don’t have to scroll through. If you’re like me, I jump on LinkedIn once or twice a week. I scroll through. I like my friends. I see what they’re up to. I read articles that are interesting but I’m probably missing a lot because I have almost 16,000 people following or that I’m connected to. I couldn’t scroll through all of those posts in a week and see them.
This drives that right into my inbox. This is important from an authority standpoint as well. Here’s my beef with you authors. You don’t create content. We have classes where we work with authors on creating content because the first thing they say is, “I don’t have time,” which I get it. You’re running a business, trying to market and attracting leads. If you’re a small business, you’re probably doing your accounting.
You’ve got so much on your plate but that content is the trust factor where people see what you’re up to. Is your information good? If I take a piece of your information and implement it, does it work? We’re all looking for instant gratification. Does it work quickly? When you think of it from that standpoint, there are hundreds of publishers and book developers out there but you have this piece of information dropped in your inbox every week and you like the philosophy of that person. Let’s face it, a lot of times you’re not just basing that on hiring or on, “Do they know something? Do they have that area of expertise?” You’re looking at, “Do I resonate with them? Do they provide value?”
Someone might come to me and I’m an action person. We have a client for whom we have built a lead magnet in three weeks, a whole video series. She’s blown away because it’s action. We have something to do between every call. If you’re not like that and you need to take a little bit slower approach, you’re probably not going to hire me. You may like the information I give you but it all has to mesh together.
Here’s the big thing. If you don’t create the content, people don’t know you’re there. They have no idea. You can have the best social media post you can have but if you don’t have that “bring people into your world” connection where they can trust you and take the next step to call you or pick up your book and read it, none of this is happening. This is a noninvasive strategy. We have gone from putting our newsletter in May 2022. I believe we have about 2,700 followers and that has increased what we’re doing.People don't know you're there if you don't create the content. Click To Tweet
What are the five reasons you need this LinkedIn newsletter? The first one is more engagement. We see when it’s dropped into your inbox that people are taking the time to comment. Would they do that anyway? Probably, but they’d have to get through the feed to find it. This has taken that element away and we have tons of content every week. It is good for me because it means that I have to jump in every Monday and Tuesday and respond to those comments.
Here’s the deal. It no longer feels like crickets. It doesn’t feel random who’s creating and engaging every week. It’s usually a group of the same people. I’ve even noticed that people are sharing the articles. We had a real estate person that was like, “This is a great approach to leads,” and she shared it with her audience. For those of you who don’t know, once upon a time, I was a real estate broker. I appreciated that even though I haven’t sold real estate in years. I felt good that it connected with that group because that is such a large group.
The next is expanding your audience. I’ll tell you at the end that we’re running this challenge in October 2022 because we saw someone else, Shannon Procise and she’s probably reading this, said, “I saw this cool challenge that somebody ran.” She showed it to me on LinkedIn. She’s like, “Do you think that we can build this for me?” I was like, “Absolutely.” I also noticed that this person had 250 subscribers and I was like, “Shannon, I was in mine and I haven’t been keeping track but at the time, I had around 2,000.” I then was like, “I never even was connecting with how many people who are following this.” We got excited and we have our challenge running as well.
It is an audience expansion. I feel bad because when you’re building an audience and looking every day or every week at, “How much is my audience expanded,” a lot of times, we’re disappointed. For me to find an extra 2,600 followers was like, “How did I do that?” It’s fun stuff. The next is brand awareness. We go through our brand building. If we don’t have content, we don’t have something out there that supports that brand awareness. This becomes a way of sharing the look and feel.
If you read my newsletters, you understand I’m action. That’s part of our brand awareness. You’re not going to languish in a program of mine for a year and not get anything done. I will probably fire you for not being a present participant and I have done that. This is putting your authenticity out there. When somebody sees you write an article, sees you on video or hears your podcast, they understand.
I would venture to say that anybody who has read my show knows that I have a warped sense of humor and I’m not very PC. Sorry, that’s not me. If you’re somebody who likes that PC, you’re probably not going to hire me but that’s the feel of my brand. It is action and I say what’s on my mind. If you don’t like it, sorry. See you.
What you’re creating as well with this newsletter is awareness. Not only that you’re there. You’re creating content but this is the look and feel of what I do. This is what I want my audience to feel like. Remember that brand awareness is super important because it’s not what you think your brand is. It’s perception. Perception is reality. It’s what those people who are following you and looking at your brand think it is.
The fourth reason is you’re building authority. Content is the best non-salesy way to help people understand who you are, what you do and that you do it very well. You’re building that authority in a way that’s not salesy. It’s a way that provides value. You have to keep that top of mind too. You’re doing this without saying, “Buy my book and stuff. Just buy.” You don’t want to do that. You want people to glean the value of what you put out there into the world.
The fifth reason is it generates leads. I have new clients from my newsletter, which to me is surprising because I don’t think that was the goal. When I put it out there, I was like, “I’m going to give this a try.” I’m one of those people who doesn’t care if I epically fall on my face in front of you because that’s authentic. We all fail. I’m more than happy to share every single one of my failures with you.
I have to say, if you’re out there and you don’t want to publicly fail, nothing will make you feel better than seeing someone else fail at the same thing. There used to be many years ago, this platform and I don’t even know if they have it over on Twitter but it was the first iteration of doing a live broadcast. I remember that I did it and I was like, “That was so horrible.” I’d never done a show or anything like that live before.
I beat myself up for a day. I can’t remember what the name that was on but if you were subscribed, then everybody else who was subscribed and using it automatically was notified when somebody else did a live. It was hilarious because some people that I knew came up and were doing their live. They were real estate related. One of the people I knew talked with their hands. She hit the microphone. The screen didn’t go blank but you could see that they were under the table trying to get the microphone. You could hear every word they were saying.
There were a lot of F-bombs and a lot of like, “Are we still alive?” I remember sitting there thinking, “I didn’t fail that badly.” When you do fail and you fail in public, don’t be down on yourself. Other people are doing it too, especially if you’re running new technology. We ran a live event and we didn’t know our very first re-stream event. We didn’t run it through Zoom and only took ten people. We had another 27 people who tried to get on but couldn’t. Talk about an epic fail.
Use this to generate leads. That generation of leads is going to come from people. Number one, start to trust your content because nobody’s going to click on a landing page anymore and spend a bunch of money. Those days are long gone. You have to be able to transition people from social media into your list, conversations and places where they have a connection with you and start talking to you to do that.You have to be able to transition people from social media into your list, into those conversations, into those places where they have a connection with you and start talking to you to generate leads. Click To Tweet
It’s a great way to generate leads as well because you’ve produced something that’s non-salesy. That doesn’t feel invasive or feel like, “I got seven emails from them and then they’re selling me something. This feels weird because I haven’t connected with them.” Where do you find the newsletter? We’re going to make this interactive and I’m going to walk through Kris.
Before we get there, I want you to take note. When we do the invites for this, use a URL for all your invites. We’re going to come back to this because I’m going to transition you over to mine and tell you about it. First, let’s let Kris share. Kris is on her profile page. Over on LinkedIn, she’s not at home or ready to post.
Kris, I want you to go down. You can see right there where it says resources and create creator mode. I want you to hit creator mode. Go to next. You’re going to see your eligibility here for what you can open up. If you have not posted on LinkedIn, I believe it’s in the last 90 days so you’re probably not going to see this newsletter function. If that’s the case, then put together a content calendar and get yourself out there so that you have a pretty good stream.
I would say maybe at least two weeks’ worth of posts and then come back to this if you’re not eligible already. LinkedIn Live will leave because you don’t have one. Turn on your LinkedIn Live. I’m going to make you turn it on. You have abided by our community. You have at least 150 followers and you must have recently shared original content. Go back. It doesn’t look like you have met the criteria there. Go to newsletters and we forgot to check this.
I haven’t done any original content because my business is brand new.
This is going to be an epic fail for Kris. I’m going to take this off. Kris, we should have checked it in advance but this was a great example of what you need. If you go over and you’re not eligible, click on there and see. I also don’t think that you have 150 followers or connections.
I do have more.
I’m going to go back and share my screen. I had not planned on doing this. Let me go over it. This is what I’m talking about. You never know until you get on here what’s going on. We did go and check hers but we didn’t do this.
When I was a teacher, I used to do this with my kids and I would say, “I made a mistake.” They would inevitably get these horrified looks on their faces like, “The world is going to end.” I think, “Who programmed you that you’re not allowed to make mistakes?” That’s how we learn. I need to go in and post some original content.
Here’s the other thing. Who told you that you never fail? I probably shouldn’t share this but I remember being in our house. Our kids were the place where you hung out. Their friends were there and I remember hearing one of my kids whining about failing. I was like, “I fail every single day and that’s how you learn. Get out there and figure out how to get around that obstacle.” I remember their friends being horrified like, “Your mom is mean. My mom would’ve petted me on the head.” I’m not that mom.You learn when you get out there and figure out how to overcome that obstacle. Click To Tweet
It’s what you do with the failure that’s important.
Now you know why I embrace failing. Here. Create a mode. You can see that all of these are available. I’ve turned them on. I have the option if I decide not to use them to turn them off. I would get you in a place where you can create all of these because you can do an audio event. I’ve never done that because I don’t mind being on camera. It forces me to put makeup on, which I don’t do enough.
Believe me, when you’re over 60, you should wear makeup. LinkedIn Live, we’re doing that. We’ve done this in combination. The LinkedIn newsletter, you turn it on. You’re then ready to go. Let me go back here and see if it says anything about setting it up. This is what it looks like when it is available. It doesn’t give you the criteria that you missed out on.
Going back, the first thing you are going to do is go over and set up the name of your newsletter. I don’t think I can do that here. That’s why we were doing this on Kris. You want to have a newsletter name, something catchy that’s related to what you’re doing. The second thing is that you need to put a banner in there.
If you go into your profile, you can see your latest posts. Show all activities. It’s not going to let me do it. I believe I wrote an article right here in Breakthrough Author Magazine, which is the name of our magazine. I have a banner that we use. I believe the banner is 1280×7-something pixels. You can look that up on the internet. You can see here that I’ve put a description of what the magazine is because we not only distribute the magazine but we also distribute the newsletter.
You can see here published monthly. We publish weekly. I’m not sure why that says monthly. You can see how many subscribers I have right there. If you click on that, you can see who all of my subscribers are. It’s super easy to create a newsletter. You can see we’ve done it 33 times. What you do is start a post. It’s as simple as that.
You start a post and go over to my network. You can see Write an Article. You can choose, “Do I want this to go out to my business page? Do I want it to go out to my personal page?” I only have about 450 people who follow Superbrand Publishing on my company page but I have over 15,000 that follow Juliet Clark. You go over. It’s very simple. Upload an image.
I have something here called Talks. Let’s do social media. Here’s the banner that I created for this talk. You can see it fits. I need a big juicy headline. “How do I get more traffic?” I don’t know that that’s big and juicy but you have the headline there. You simply go down here and write. I have these prewritten. I cut and paste so let’s go back. I suggest that you cut and paste these as well because Kris proofreads all of my stuff. It allows me to make sure that what’s there is edited because I type like a dork. I’m the worst with this.
Here’s the copy. I cut and paste. I’ve got the date in there. This is for an event versus something else. You write the article. You always want to have a call to action here as well. If you want to use hashtags, feel free to use hashtags. When I say a call to action, lead people to your website or a bigger piece of the article because that’s what we do. We have a condensed version of the article, then we lead people over to the article.
If you can see here, you do all that and then you hit publish. It drops into their LinkedIn email box. If you’re producing content already, it is super easy because your content is always created. Normally, I’m going to take you over to Superbrand. Usually, we write a short blurb or a shortened article. We lead people back to our content over on our website, which is our show.
We haven’t done this yet but Facing Financial Fears came out. Sarah Carlson’s new book. We have her podcast here. It’s amazing for women, the 8 Steps to Financial Freedom for Women. You can see where I lead them here. There is a banner and an article. If they are YouTube watchers, they can go there. If they’re a podcast, they can go here or read the article. It is all there for them to do and share the content. It is that easy to do this. That’s it. Do you have questions, Kris? I saw some things over on LinkedIn that for some reason somebody couldn’t get on. We’ll have to share this when we’re done.
I can’t think of any questions but should they have the articles on their website as you do? Where else could they post their articles?
If you have a blog, you should always have it on your website. I realized I have more to share here with everybody too. I have to go back to the PowerPoint. One of the great things about using Podetize, and a shout-out to Tracy Hazzard and Tom Hazzard, is you can see on my website that I have an article that’s over 6,000 words. That creates my indexing for the site. All the search engines will index us. Once a week, we have a new update to our site that re-indexes us and creates our SEO.
You can do it there. One of my clients does a YouTube video every week. She writes a very short article about a summary of the YouTube video and then she sends people over to YouTube. She doesn’t necessarily want to create that SEO on her site. Although, she’s going to change. We talked about her setting this weekly up on her site too.
If you have a podcast, you can send them over to Apple. Feel free when you write that summary of it to say, “Don’t forget to subscribe to my podcast,” and get yourself subscribers. You might even ask them occasionally, “When you listen, write a review.” The biggest point here is creating that interaction on LinkedIn because where LinkedIn gets excited about who you are is the more engagement you have. You get excited because you’re creating your audience and also that engagement there with people who are following what you have.
Content, let me go back to that for a minute. You should be creating authors at least one piece of good content a week. You want to be top of mind with them when they need you. We had a real estate woman who shared it with her audience and she was a broker. She had a pretty substantial audience. She shared it on her brokerage page, which all of her agents could see too. It was exciting.
What was the last thing that you were going to come back to?
Thank you for that. How do you get people to subscribe? I believe that it’s automatically sent out to everyone that follows you so you’re connected to it. We use a connection program so that’s one of the reasons we have so many. The best way to get people to subscribe, and we did this with the talk where we picked up almost 100 people, was to use a URL to invite people. What you can do is take people over to a post.
When I say a post, we went over and bought BreakthroughAuthorNewsletter.com. We did that for our upcoming event that we’re running. We went in and forwarded that URL to one of our newsletter posts on LinkedIn. We told people at the event, “If you go over there, you’re going to see a subscribe button. Hit that subscribe button and you will be subscribed.”
It’s that simple. We are rerouting people through events in different areas, not only to connect with us on LinkedIn but to be a part of that newsletter. For those of you out there that are using LinkedIn, we have a system. We connect with people, then we run a report of whom we have connected with in the last week because it comes up. You can easily see whom you’ve connected with. We then go over and invite those people to our business page.
We have built our business page that way as well where people follow our business page. You have the newsletter, which is another way. People don’t have to commit to following that newsletter. They can just go over and grab the newsletter. We have a ten-day author platform challenge from the 17th through the 28th of October, 2022. We’re going to invite you to follow that and have these articles.
Each of these subtopics will be covered, the start, brand, content social media, email list, power partnering, media, book launch and monetizing your genius. We are going to have an article and a video every day during this ten-day period. The articles are written by me. The videos are done by experts in these areas. The brand is Julie Loken and the content social media is Tracy Hazzard, the CEO of Podetize.
Kris is going to tell you how to break down your book into content. Email list, the fabulous video people that I love, Nina Froriep and Ruben Stubbe. They send out the most amazing emails. They are one of the few people whom I don’t unsubscribe from because I enjoy their emails. They’ve done a video for you on list-building. Power partnering is Meghann Conter, who has a hugely successful games networking group. Kris and I are both a part of it.
Women who are 6, 7 and 8-figure entrepreneurs are part of that group. We do what’s called power partnering. We don’t play this click game with building business. Media is Jackie Jordan, who is our media specialist and gets our clients booked on major media like Newsmax, NTD, Fox News and some others. CNN, as well as podcasts and magazine articles.
She’s going to talk a little bit about getting yourself booked. Your book launch, you have to build all this to have a successful launch. I have a video there. Monetizing your genius, Shannon Procise, who helps build businesses is going to be talking about monetizing your genius. If you don’t have that monetization piece planned, you’re going to have a hard time with the book launch because you have to have someplace to take these people that you’ve nurtured them.
In the end, we have what we’re calling Platform Planning Palooza, where we’re going to lead people. It is a planning session for 2023. It’s very personalized. We’re only taking five people per date on it because we’re going to work with you one on one and get that plan laid out for 2023. I don’t mean like, “Here’s what I want to do.” I mean like, “We’re going to build this on quarter 1, this on quarter 2, this on quarter 2 and this on quarter 4. To do that, we have to build this on month 1, month 2 and month 3. These are all the tasks. These are the things.”
We based this upon some coaching that we did with another organization. One of the clients found out during the process that they had recorded these episodes but they had no idea what to do next. We told them where to go, how to set it up and what they need to do. That was their missing piece. They wanted a podcast. They knew they had to record but they didn’t know how to distribute it.
It’s super valuable to get that piece in place, understand that piece and plan for it. How do you do this? If you go to BreakthroughAuthorNewsletter.com and subscribe, I believe it’s in the right-hand corner, all of this will be delivered to your inbox. Every day, we will have something that you can consume and hopefully share and learn about platform building that you already don’t have.
Another thing we have going on is I Love Content is coming back in November 2022. We already have a couple of people signed up. We limit this to six. This is for those authors who do not have content created already. It is a four-week session. I believe it’s going to be every Tuesday in November 2022 with the exception. We did some shifting so it’s going to be the first 8th, 15th and 29th because nobody works during Thanksgiving week, at least I don’t.
We have 4 group lessons and then you have 4 one-on-one work sessions with either Kris or myself. It’s in that work session that you take what you learned from the group and implement it. We are in action here. We’re going to be working on content creation, content delivery and audience searchability. Kris does a fabulous presentation on breaking your book down into content. If you’re thinking, “I need to have my book done,” no. Author platform building starts a good year in advance.
It’s taking a while you’re writing those pieces. You can say it’s a little bit of market research. If you take a piece of that book and implement what we started with in the newsletter, by the time you get to your launch, you have an audience to launch to. Imagine if I at this point released a book, which I’m not going to, although we talked about a pretty good book that I’m tempted to use my sarcasm and write, if you test that, write those articles about it and look at the engagement you’re getting, as you are writing this book, you’re going to find out which topics are top of mind with people that they’re engaging with and maybe which ones are a little bit more obscure that you maybe don’t want to focus on as much in your book. It is a learning experience.
If you’re interested in I Love Content, we have five spots left. We already have one person signed up, which is funny because we haven’t even promoted it yet. She’s been waiting and couldn’t take the one in August 2023 because of vacation. Reach out to me or Kris and let us know. The cost of this is $19.97. You get a lot of one-on-one personal attention. Last time we did an extra work session with 1 or 2 people in it because they didn’t move along. They were brand new to all this so we ended up doing an extra one-on-one work session because they weren’t where we would like them to be. Wave five more spots.
Also, when you get done with the author platform building, we have our Platform Planning Palooza that we will be selling people into as well. Those are very limited because we work one-on-one with you quite a bit. That’s it for this episode. Are there any questions about anything before we go, Kris? I see that the person that was going to show up pinged me again and said that something came up.
I have no questions. There’s a huge mindset shift that has to happen about other platform building because I still think that write and they will come. The idea is prevalent. I’m here to tell you that it does not work.
Here’s the thing. Most of the authors write these books not only to get more business but for many of them, like our spiritual people, want to make an impact. They’re like, “I want to help and do something fabulous in the world that is transformational for other people.” The truth is if you don’t build your platform, the average indie author sells less than 100 books. Think about that.
How much impact are you making with less than 100 books? When you build that book, you have already nurtured people with content to the point where they will spend that money to buy the book. When they buy the book and they get more of you, that’s the place where that engagement turns into, “Let’s have a conversation about this transformation that I’m looking for as an individual.” For us, it’s like, “I want to talk to you more about publishing and platform building because I don’t want my book to be a flop.”
In September and October 2022, Sarah Carlson built an amazing platform. She is selling books like hotcakes. Sam Eaton is the same thing. Sam came to us in January of 2022 and said, “I want to write a book.” She worked with Kris. She had the book written. She was testing the ideas and she made the bestseller list so did Sarah. They both did in presale. They didn’t even have to wait for the book’s release. It was because they did this in the right way. Sam had nine months to build. Sarah’s been building for years but that’s what we find. When you build it, there is more impact and business that comes your way because you’ve done it.
You do have to build it. Sorry, folks, you just do. We have an author who hasn’t signed our contract yet. He’s still looking for a traditional but Jackie Jordan has had him all over TV about the next big thing that’s coming up in 2023, which is the Food Wars. He is a doctor. He’s done a lot of research on these processed foods that they want to lean us into. It’s very interesting to talk to him and find out how unhealthy they are for you.
His book is not even finished yet and he’s been out on TV for three months already, also on podcasts talking about this upcoming thing that’s going to be happening. That’s where you have to get that media out in advance. You don’t need to be like, “I am the author of.” You can be the author of the upcoming book. That establishes your credibility. At the same time, it’s getting people prepped to, “That interests me. I want to follow him and find out more about this book when it comes out because I am a healthy eater.”
I have a degree in Horticulture. It’s my Bachelor’s degree. There’s a lot of science behind it. He teaches public health at a big university out there. He sent me the report and I was stunned that I remembered as much chemistry as I did because believe me, I’d love to forget it. I hated that class and the organic chemistry piece of it, which is what he’s talking about.
Don’t forget to go over, grab the newsletter and get involved in our author platform building. Even if you’re thinking, “I don’t know if a book is in my future in 2022,” maybe by 2024 but you’re going to have to write it and test these things so start getting that build. If you have a business and you decide not to write a book, all of this is going to help your business too.
Even if you don’t write a book. The other way is with all the content you create, you can use it to create a book later.
That is such a great point because a few years ago, Twin Flame Studios and Podetize and I turn a podcast into a book. From pod to publishing is what we called it so long ago. That’s what we did. We took a podcast that had been done through Tracy’s group that has that transcription. We took a series that was related to articles and made them into a book for people.
The wonderful thing about that and the reason we had Twin Flame Studios involved with, their audiobook people, was that if you produce a podcast and read an audiobook, your audience is not going to want to hear from the talent you hired to read your book. They are familiar with you and they want your voice. In 2015 or 2016, I interviewed Dorie Clark who has some amazing books out there.
That was my first question to her. “Why did you not read your first book?” She corrected that with her subsequent books because when you hear her talk, you can hear the passion. You get to see the real her in the book. Remember that when you’re putting these books together. If you’re a podcaster or even a YouTuber, people are going to want to see you and hear it from you.
I appreciate those who showed up on the Live. I don’t know if you’ve been monitoring it, Kris. I’ve seen things here and there but I can’t multitask like giving a presentation and typing at the same time. We’ll see you next episode. Kris is our featured author. What are you going to talk about? What is the next episode about?
I’m going to be teaching a strategy to prep your book so pet your writing time way down because the power is in the prep. I took this from ghostwriting 30 books over the years. I developed this strategy for myself to cut down on my time and it’s awesome. That’s how Sam Heaton wrote her book in five months. She used my strategy to prep it and when she was writing, it just flowed.
Before I knew it, this was the strategy that I used to write my fiction novels. It’s a little more complicated with fiction than nonfiction because you have to develop characters there. I believe in the next episode that’s coming out, we have a fabulous episode with Mac Griffin. Mac develops with you your characters like two generations of history. Remember that family and history are what make us and those characters unique. We have a fun episode where we build characters on air. I enjoy working with him as well. We’ll see you next episode.
- Superbrand Publishing – YouTube
- Barefoot Learning Club
- Facing Financial Fears
- Tracy Hazzard
- Tom Hazzard
- Platform Planning Palooza
- Twin Flame Studios
About Kris Boyd Johnson
We help homeschooling families of kids in grades preK to 3 maximize their time and energy and build a strong foundation for lifelong learning. Our unique and innovative program is play-based with a focus on building the essential foundational skills of reading, writing, and math. No “look at this word and guess” here!
Combine this with art, music, lots of physical activity, and real life stuff (like managing money) and we nurture the joy of learning and just might reignite that spark in parents as well.
No more artificial environments. No more sitting in a chair for seven hours a day. No more political agendas interfering with our children growing into creative, innovative, thinking adults.
All around us, education is changing – and we’re all breathing a sigh of relief! Barefoot Learning Club is leading the paradigm shift by partnering with parents and students to create a simpler, happier way. And overwhelm? Not allowed. 🙂
It’s happening now. No need to worry about the “how.” We got you.