At Super Brand Publishing, we believe that you don’t write a book to become an expert, you become an expert and then write a book– the one your audience has been waiting for…the one they cannot wait to buy!This expertise-first philosophy is the foundation of Super Brand Publishing, and it’s the key to our clients’ continued success. We enable our authors to establish their brand across multiple marketing platforms, including online, positioning them as the go-to authority in their area of expertise. It’s this expertise that readers want to buy in your book!
Hi. I’m Juliet Dillon Clark, Founder of Super Brand Publishing and our expertise-first approach stems directly from my own disillusioning personal experience with my first book back in 2008. I thought my background with traditional publishing would make self-publishing easy. Nothing could have been further from the truth. My big mistake was subscribing to the theory that all one had to do was write a book, self-publish, and BAM – instant bestseller! What I soon uncovered, though, was a business model that made lots of money for the self-publishing company while setting authors up for failure through business practices such as:
- Charging authors for production without providing a framework that allowed for a healthy ROI
- Selling a practically useless return policy (on books that don’t sell in stores…most self-published works never get into brick and mortar stores)
- Promises to email the book release to the people on THEIR list, not a targeted mailing around the author’s work
- Using a marketing system that might indeed produce a best-seller…for about five minutes.
- Marking up the cost of the book on the back end, and taking royalties
There are many who profess to understand marketing strategies in the digital age but few who are effective. Juliet is one of these effective strategists. Not only has she taught me as a startup some of these strategies, but also spoon-fed me and did much of the technical stuff so I didn’t have to be overwhelmed by yet more software skills to learn. With Juliet, what would have taken me months to accomplish had I have time, she strategized with me and implemented within a week. Highest recommendation to anyone either starting up their internet marketing, or wanting to expand and supercharge the internet marketing you’re already doing.
I love Juliet’s enthusiasm! She is a wonderful guide and so practical. Very quick to apply her vast knowledge to specific situations and come up with really great solutions. It was such a pleasure to work with her, and I know we are not done yet! There is so much more to come. I highly recommend working with Juliet if you would like to reach a whole new level and a more expanded audience in a more meaningful way. Thanks Juliet!