Month: January 2019

Marketing: Designing Your Buyer’s Perception with Chad Lefevre

Marketing: Designing Your Buyer’s Perception with Chad Lefevre PRP 23 | Marketing And Perception

  Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality […]

Consumer Research Through Focus Groups with Laura Hazzard

Consumer Research Through Focus Groups with Laura Hazzard PRP 22 | Focus Groups

  Business is all about attracting your costumers. However, if you do not know how they think, then they will most likely not stick around. Laura Hazzard speaks about knowing your customers and what makes them tick. Laura is a moderator and research consultant who specializes in focus groups and quantitative research. She shares how […]

The Sales Journey with Annette Pieper

The Sales Journey with Annette Pieper PRP 21 | Sales Journey

  Many people believe that selling someone something means forcing them to buy a product or service from you. Someone who is against this idea is Annette Pieper who is lovingly known as the Badass Business Chick. Annette is a business breakthrough specialist, author, speaker, podcast host, trainer, and CEO of the high-impact success training […]

The Numbers Game: Why You Need to Keep Track with Catherine Bell

The Numbers Game: Why You Need to Keep Track with Catherine Bell PRP 20 | Keep Track

  Not many of us admit it but we have all the knowledge to enhance our lives and businesses. The only problem is that we stop at knowing and not do anything about it at all. Successful business owner Catherine Bell’s passion is working with numbers. She invites us to keep track of what we […]