Book Marketing Doesn’t End At Launch Day—Neither Should Your Strategy

Smart authors know that a successful launch is only the starting line of building an enduring readership. Host Juliet Clark sits down with Adanna Moriarty and Kathleen Kaiser to introduce ProBook OS, an AI-powered book marketing assistant built specifically for authors and publishers. They break down how to optimize Amazon metadata, avoid phantom ghost categories, and create compelling one-sheet media kits without spending weeks on manual research. You’ll learn how to keep your manuscript secure while training intuitive tools to mirror your authentic author voice. Stop treating marketing like an afterthought and discover how systematic post-launch workflows turn books into lasting assets.

—

Watch the episode here

Listen to the podcast here

Book Marketing Doesn’t End At Launch Day—Neither Should Your Strategy

In this episode, we have more AI innovators on board, Kathleen Kaiser and Adanna Moriarty. For those of you who haven’t been part of our calls since about June, we’ve shown you guys The Perfect Reader Playbook. We’ve shown you guys Tracy Hazzard’s new book. We’ve shown you Domingo Silva’s new program that allows your book to talk to people. This is exciting that we have other people here who are experienced book marketers who see places in the industry where we can improve in streamline for authors. It’s a exciting time in book marketing.

Before we get started, let me introduce you to our guest. I think you guys have both been on here before, just not together. Adanna Moriarty is the Co-founder and Creative Director of ProBookLaunch, an AI-powered book marketing assistant designed to help authors simplify their marketing, amplify their reach, and stay connected with their readers long after launch.

She’s also the Founder of The ABM Collective, a design studio for authors and artists building soulful, story-driven brands. Adanna bridges technology and creativity to show how AI can enhance authentic storytelling rather than replace it, which a lot of authors think that’s important. They’re pushing back on AI because they want authentic stories. Kathleen Kaiser, her partner in this venture. Her journey through the dynamic landscapes of marketing, technology, and the arts spans over five decades. Beginning as a music journalist and transitioning to publicity.

Kathleen has left her mark on the most exhilarating industries of her generation. Her career has been remarkable evolution from the electrifying world of rock and roll in the late ‘60s and ‘70s to the transformative digital and internet revolution in the ‘80s, ‘90s, and ‘00. Throughout her career, Kathleen’s words of grace to publications in the United States, Japan, UK, and Italy. In addition, she’s the author of five published books, four dedicated to the music industry, a novel, and a collection of play. Ladies, take it away. Let’s see what you got.

Transforming Author Workflow With Purpose-Built AI

Thank you for having us. This is great. This is a story, and I’m going to let Adanna tell it because it’s an evolution. We were working together doing media kits. I was having her help with different things, and she started playing around with AI. I want her to tell the story because it’s a great evolution of how we’ve worked it into our workflow to help market people.

Thanks for having us. I’m happy to be here. I started playing around with ChatGPT a few years ago. It was pretty new. It had been out maybe a year and people had been talking about it, but nobody was using it. My husband was like, “You should start playing around with it.” I started using it. I used it to rewrite my bio because I find writing your own bio is hard without just having it be like, “I did this. I did that.”

I went to a design summit and one of the presenters had created a custom GPT. They were brand-new. Nobody knew what they were. Nobody was using them. She had used it for creating her client’s brand strategy. They would fill out a questionnaire and she would feed it into the GPT and it would produce their brand strategy. She was trying to streamline her own process. I was like, “Whoa,” because I had already started doing that. I had created like a prompt booklet, which we gave away for a while, that I was using to create our workflow.

I would put in the prompt, feed in whatever we were doing for one of Kathleen’s clients. I was getting consistent output. I would send it to Kathleen and she was like, “This is good. You did this so fast,” because usually it takes me a while. In a traditional way, it can take weeks to put together an author’s campaign for launch. I was just busy. I was doing websites for clients and work for Kathleen. We have our own podcast. I was trying to make some room in my life.

I developed this GPT and we started using it in our everyday work. Kathleen and I meet every Thursday morning and we were like, “Maybe we should see if we could sell this,” because there’s so many times when authors are like, “I can’t afford a publicist.” I wanted to make it accessible because I believe that every book deserves its best foundation. That’s what we created with the GPT and everything around it. We created this support network around it with literary lists and all kinds of stuff. You could take that output from the GPT and you can do something with it.

What’s the point of good marketing copy if you don’t know what to do with it? It was important to both of us that not only did the GPT create good marketing copy, but there was an avenue to do something with it. I created some Canva templates that we use when we are doing campaigns for clients. We drop the media kit into them. Alter aesthetic a little bit for that book, then Kathleen sends it out when she’s querying for book reviews and podcasts and all the places that a one sheet needs to go.

It’s evolved from there, but that’s where we started. The evolution of that GPT is going to be shown, which is an app, which I’d always wanted to do. The heavy development to produce this beautiful app, where instead of everything living inside ChatGPT, it lives inside this app and it’s way more comprehensive than anything that you could ever have gotten at a ChatGPT with a custom GPT.

It’s one of the strengths of what Adanna’s created. We first created LaunchMaster because we were thinking about all the things people have to have correct, the right keywords, the right categories, and knowing the difference between what Engram wants and what Amazon wants. We created LaunchMaster. That was our first product that came out in 2025. We had good success with it, but as Adanna said, it’s limited. Now ChatGPT is getting rid of those.

Locking Down Manuscript Security And Author Privacy

It’s December 11th that the custom GPTs will be going away. There’s so much pushback with AI. I understand that. It’s scary to upload your manuscript into ChatGPT or Claude or whatever, and hope that you check that little box that says, “I don’t want to train the whole system.” You hope that’s true. I wanted to create something that had real safety in it when you upload your manuscript. You can feel confident in the whole process of what we’ve made.

One of the things with the app, it’s like a private environment. AI can’t go in and read it. Adanna set up the block so that it’s not able to do that. Your manuscript is protected. That was important to us because both of us are also authors. We don’t want our stuff being out there being pillaged by AI, used and ripped off. That’s why when we set this up, it was put together so that you were protected because we wanted to be protected. I don’t want my clients’ books being virtually raped by AI. It’s the way I look at it. They just go after it, so we did it. What I’d like to do is go through a run through of what we do. Adanna, do you want to tell them how to start first?

This is good because we have two tiers. We have a team, which is for people like us who have clients. Book publicists, agents and small publishing houses, that would need multiple seats and able to come in. We also have the Indie author version and they have a different feature. It’s not a whole lot of different features, but you can see on the dashboard, on the side panel, like you can organize on the team by author.

In the Indie, you wouldn’t be able to do that. You don’t need to. We can show this and then I’ll show the process, what it looks like on the login page, because one of the things that we could do with this, which you cannot do with a custom GPT, is the ability to sample it first before you purchase. You can run the first two steps through before you buy to see if you like it.

Tailoring Tone Through Granular Voice Descriptors

One thing that Adanna added that we’re able to with the app is voice, because you can select what your voice is going to be. All of this is set up, and she’ll show you that when you start to sign in what to do but this gives you an idea. The first thing you want is the book summary. This has read the manuscript, and it comes up. This is a legal thriller from H. Mitchell Caldwell. This is coming out soon. You read this over and it’s a fiction, adult, legal thriller, courtroom drama.

What you do, you have these options. I’ve already run through this because it’s 30 to 60 seconds to do each of these steps. I just wanted to be able to move along. What you’re able to do is either approve it or refine it or challenge it and say, “You’ve got this wrong. You’ve got the wrong names.” If it did something wrong, correct it here, because once you’ve got this set up, it’s going to be pulling from it to get all of the information that it sets up.

The next thing it does is your back cover description, because you want a great line. Starting here, near midnight, a blood-soaked stranger stumbles into the ER, barely able, alive, and too terrified to name who cut her. It fits perfectly on virtually every back cover. These are the things that are important. You’ve got to have those hooks, those grabbers as the beginning. The next step is your Amazon description. Now, this is important. This is called ProBook OS.

Cracking Amazon Search With Strategic Metadata Hooks

What this does is back cover description, it came up with it. Then we go to the Amazon description. The most important part of your Amazon description are the first 200 characters because that’s where the algorithms read when it’s searching to bring your book up to show to someone who’s been searching. I don’t know if many of your people know this, but I believe it’s 54% or 57% of people that go to Amazon to buy a book and have no idea what title they’re going to buy. They just put in, “I want a historical novel or I want a crime fiction thriller, something like that.”

They put those in and the algorithms go out and pull all of that from your keywords and from your description. These are set up to have a hook, which is the first part. We have 140 characters allowed. This one has 125. You select the one you think it works best. Then the beginning of this fills out the rest. Look at this. Near midnight, wounded woman, ER, blood are all good keywords to have it better describe your book. It then writes that.

For the Amazon description, that first 140 characters is also very important for a reader. It does a double duty. It has to have keywords for the new A10 algorithm for Amazon and also hook your reader because readers are browsing. If that first two sentences doesn’t hook them and it doesn’t trigger the algorithm. You have not done your duty for your book.

You’ve put your book at a disadvantage. I didn’t like the hooks it had, so I asked it to redo it, which is good. I hit refine and said, “Miss the mark. Here’s what’s off,” then I told it. It redid them and came up with much better ones. Most of this all stayed the same. None of that changed. Now I’m going to keyword discovery. This is another thing in Amazon that’s very important. There are systems out there where you can upload a summary of your book and have them give you keywords but this is drawn from your entire book. We use all of it because it’s hard to summarize your own book.

You’ve been working on it for 1 year, or 2 years, or 10 years to put it into 500 to 1,000 words that’s very hard? By doing it this way, it does it. This is a great feature that Adanna added. It goes out and it looks for the keywords. Now, this is, like I said, is a legal thriller, courtroom drama, legal mystery. Over here, it says, “Amazon suggested this phrase,” because it went out and it looks at what Amazon is pulling and brings it back in. Try a lawyer.

Eliminating Ghost Categories In Online Retail Systems

Amazon puts out a list of their current categories. It’s either quarterly or once a month. I can’t remember. This is designed to go out and scrape that document directly from Amazon because there is a known problem, which are ghost categories. You can make up your own category when you’re putting information in setting up KDP. ChatGPT doesn’t do this.

There are often times where no matter what, I have tried very hard with the GPT to make sure that is looking and trying to match the best that it can, but it’s still delivering ghost categories because it doesn’t have this ability to go out and look directly and scrape from Amazon. I have put in the best that I can to make sure that we’re not delivering ghost categories back to anyone who buys the operating system.

There’s also good, too. It says like, “Amazon suggested,” then it also has built on a term, “Amazon confirms shoppers search.” This is what that 54% are in putting the words in there. You want your book up there. It does that. Here is one thing that I love that we had some of this with LaunchMaster, but it’s been expanded on this part, strategic top tips for using keywords. We’re putting in and giving you the reasons why these are good ones to select.

It’s trying to help you with information to strategize how you want to use them and what you want to do so that you can come back here. It gives you these different reasons why these picks are good, the volume of search, what shoppers are searching for, the weakest field, because it’s the broadest and most generic. Things like this. When you’re making the decision, because you still have to go into KDP and put these in. It’s doing it this way. That helps you understand and gives you some guidance.

Not only does it help you for your own book setup in both Amazon and Ingram, but this education helps you understand how to talk about your book when you’re doing social media, all that stuff, because it’s all strategy and market positioning. It’s not just, “Here are your keywords. Do what we say.” It’s deep explanation of why.

We go from here and then the categories. This is the other thing. This is what everybody else in the world calls genre. Since Amazon has moved away from books and into a million other things, they have categories now. If you see the word category, it means genre. Here’s the other thing with Amazon. Ebooks have different categories than print. We have gone out and we find the recommended ones that have all been verified. Here’s like two backups, if you like them. For print, the same thing and verified backups.

Once again, it explains why these are good, what it chose, why it selected them and how it can help your book. I like to know why things happen. Why should I use this? Why is this the best solution? This is all good because then you sit there and go, “I agree with this. I’m going to go with that,” then the category verification. If you go with these, you can just copy and paste these into KDP and away you go. Here are the paths and all of these have been verified as of what we did this so that you can see what it is.

It looks like it’s in triplicate, but you can see the little copy icon. These are the same ones you can just click and copy directly into your KDP.

There’s ten here. It’s seven that you select, just copy and paste. Make it as easy as possible. Now, Ingram is different because it goes with the BISAC codes, which is what libraries and bookstores work under. It’s gone in and found those. These are much more general because that’s the way libraries and bookstores work. It comes up with the best ones for your book. Also, Ingram has keywords, so it comes up with what are usable on Ingram. Ingram and Amazon are totally different. If some of you don’t know what Ingram is, Ingram is the primary distributor for print books to libraries and bookstores. It has a whole system. It’s been around for a long time.

It also does the Ingram description, which is different than an Amazon description because Ingram’s description is particularly like a business-to-business description. It’s more like a book summary than that catchy Amazon description that we need. When you look at that, if you are like, “That Amazon and back cover description was awesome. The Ingram one seems a little blah.” It’s because everything in Ingram is a little blah.

It gives you strategies for what to do there and verifications. Competitive analysis is important. A lot of people don’t understand this, but you need to. These are the books that you’re up against that are big sellers, but also are in the same genre and subgenres as your book. What this does is it gives you the title. It tells you why it works, why readers love it and the comp connection. You can use this like you see like, “If you love Scott Turow, you will like that.” You can use this in your marketing. These are all newer books, no old books.

They have some good ones. Once again, here is a market landscape and gaps. You can go through this and see what’s saturated, what isn’t and how it works. Then here is what is the unique sales proposition, they used to call it. This is how you can pitch what you’re doing. This can be used over and over in pitches to podcasters, pitchers for interviews, for radio, and all types of things. It clears up what’s going on, then the positioning and recommendations.

This is one of my favorite sections because when I developed the GPT, I wanted to be able to do double duty. Two of the things that this does is it has that book summary, which you can fluff out for a book proposal. It gives you a good solid one-page book discovery to start on. The comp titles are something else that you would also need if you were looking to put into a book proposal.

Especially if you want to be able to option for movie or other things like that. I did always want this to be able to be more than just your standard book marketing, depending on what the goals are for your book. The comp section is something that does double duty for both you marketing your own book, or if you are seeking representation from an agent or something like that.

Those are always good to do. Now you’ve got your book set up. You’re able to have it out there for people to buy. The next step is, we give you social media posts. We’ve used Facebook, Instagram, and LinkedIn. LinkedIn is good if the person who is the author has a professional community so that you can keep working with them and letting them know and these posts can be redone. You can have more written. You can come back in and say, “I want ten social media posts for Facebook.” It will rewrite you new ones because you can keep building that these are ideas of what it’s doing and why these posts work.

Generating Story-Driven Press Releases That Journalists Run

It’s explaining to you the difference between what’s going on and why they would like it from Facebook to, say, LinkedIn. Now, the next one, this is a fun one. This is me being the press release person. A press releases still work. They get picked up. If you write them well, a lot of places, because they’re so understaffed. Basically, if you write it like a story, they’ll post it. They’ll just put the whole thing up. I still have these being done all the time.

We have a form that you fill out with all the information about your book, then we upload it to this and it puts it together. You can just run one also but it starts for immediate release and it gives you the header. It says release date, you would put that in. This is part of the form. If you filled out the form, all this would be there. It gives you a subhead, city state, release date then it goes into talking about it, the book, your name, the author’s name, the publisher, a good press release. The back cover copy goes in here. You have a description of the book, tell it where it’s available, and this would all be there, the ISBN numbers, and then who to contact if you want to know more about them.

The press release part particularly is coded from Kathleen’s intro. What did we say? Five decades of work in PR. It’s not just a generic, like, “Go anywhere and have AI produce it for you.” It does have training in it that like Kathleen went over. We would have it, do it, then Kathleen would say no. It’s AI but it’s not AI. It’s so much deeper than that. This is beyond AI. It uses a portion just to trigger some stuff, but the rest of it, it’s us. It’s our expertise in this application.

I started writing press releases in 1968. I have learned and they’ve evolved. I’ve had good teachers. I got them to the point by the mid ‘70s, as I said, I was getting them on page three of the Herald Examiner. They were just running the whole thing. It was how to tell a story, not the old five W’s, who, what, when, where, why, and how. That’s like the second paragraph. You’ve got to grab their eyes in the beginning. This came from me having been a journalist who would get a stack of these printed out press releases every day. I would look at the headline, the subhead and the first part. If it didn’t catch me, I just threw it aside.

The ones that were well written were ones, “I’ll read these later.” I would separate my mail out that way every day. When I became a publicist, it was like, “This is how you do it. I’m just going to turn around. These are the ones I open. That’s how I’m going to write mine.” I’ve refined it and I had some people give me some good tweaks to it. That’s what we’ve put into here. We had little battles back and forth with the AIs like, “It has to be this way and this way.”

Adanna was wonderful putting up with it because I would write these long things like, “This is wrong. It should be like this. You never do da.” I put in what I’ve learned over the years into how you do it. The same thing with like, “We’re going to start with the media kit,” the author bio. You just don’t do some droning on bio. This man is a very prestigious professor of law at Pepperdine University, the author, and he teaches courtroom and litigation.

When he writes it, he’s talking about things he’s done in the courtroom and what he’s teaching his students, which makes the books good. That’s why I pushed that as what was going on for his bio. Plus, all of these non-fiction books that he’s written on law, which he has some that are like textbooks in universities.

You have the book synopsis and testimonials from his other past books, because this was something I sent out in advance to get reviews. You talk about his other books, then the basic book information. This is what you have to have on all of these one sheets, the title, the series, the author, the publisher, the format, page count, release date, the ISBN for the three types, the Library of Congress number, the price for, and then you say what it is and available at, and you put the links to the various retailers.

I have his media kit up that we sent out if we want to show. This is from one of the media templates that I created. We repurposed it to fit this book. They’re versatile, but this is that media kit. The media kit that the system put out that we were just looking at fits perfectly onto this page. It’s so important to be able to see the material because this is what we do. Not everybody would even know to do this. They just don’t. That is what is the beauty of AI, in general. It takes stuff that we don’t know how to do and makes it into something that we can do ourselves.

One of the more important parts in doing this, like Adanna said, there are some great books. I get manuscripts from authors, but they don’t have the money to afford me but they’ve got a great book and this product will help them. We’re trying to get more good books out there. I want there to be more books that people read, buy and enjoy. We keep the libraries filled. We need more people, even if it’s an eBook format or an audio book format.

We need stories. Humans live on stories. Stories are so important to our lives. If you don’t have the money, but you’re a great writer, this will help you. ProBook OS will take it and give you all these materials. We give you the secondary things like Adanna told you with what we call our media kit or one sheet. You can do it.

There’s four of those that you get. You can either use all of them or pick the one that fits your book the best so you’re not locked into my style.

Sustaining Long-Tail Momentum Beyond Launch Day

You can play with it. It’s in Canvas, so you can just play with it if you want. It works out. Now, there is something else here that was added that we didn’t have in LaunchMaster because we were confined by the size of ChatGPT. That’s putting together like book club questions.

We have some bonuses. They’re bonuses on top of the steps. They’re not part of the steps. They’re just that stuff that I thought were helpful.

These are the steps up you run across. We have them for book clubs. We have questions for podcasters or radio people. We have all of that so that if they say, “I got you on a podcast. Here’s a podcast pitch.” What you can send off is an email to someone pitching it. It pulls all the information you need. Again, it explains why this works and you go from there. We have the podcast pitch, the bookstore outreach, book club questions and radio and podcast talking points. Those are new to this. These used to take us weeks to put together.

First, we’d have to read the manuscript, then usually reread it and make more notes. I always started with the one sheet media kit because that’s like the grounding of what you’re doing, then you go from there. Everything develops from there. Try to find keywords and categories. As Adanna said, ghost categories started coming up. You could have picked it. It sounds great, except nobody will ever find your book because that’s not one the algorithm reads. It’s just something that was made up. That’s why she set this up, that it scrapes off of Amazon so we know that they’re real and they’re verified like what we went with.

As another feature of something you can’t do, like in ChatGPT. Once you’ve put all this output in, you have to scroll back and forth. With this, you can just jump to the section that you need to go to so you can just grab it easily. That was something I did out of my own pure frustration in having to go back and try to find, especially if you have had it multiple times, if you were like, “I don’t like that or I like that, but I want to try it again.” You have this thing that you have to scroll through forever.

For me, there’s so many parts of using AI in general that just make your life so much easier. The keywords and categories specifically, because that could take you weeks to do the research on your own, to figure out how to market your book without using AI in general. It’s frustrating. Having done it on the professional level, it’s very frustrating. We’ve had pros in the industry beta tests for us. Those are the places where they are like, “This is just awesome. We love this so much,” because when you’re a small publishing house and you have a bunch of books that you have to do.

Having to do all of that work and make sure that it’s all good for every single book because you want it to be all good. Whether it’s your own book as an Indie author or you want your publicist to be able to do the best work that they can do. It’s time consuming. You have to read the book. Sometimes, if you have associates, they have to read the book, so everybody’s on the same page. Everybody’s reading the book first. I’m a super slow reader. If I’m reading a book for work, it can take a week to ten days for me to read it just because I have some learning issues like disability reading comprehension.

I got to make sure that I get it right. Kathleen can read a book in two days. She’ll like to read the book and be like, “I’m done.” I’m like, “I’m on chapter two.” I take notes as I go. I know Kathleen does, too, but there are all these parts. You think you know your own book as an Indie author. I have discovered it because I know I’ve published and have to write my back cover description or talk about it.

Sometimes you’re like, “Do I know my book?” Being able to use a system like this also can give you the opportunity to go, “Maybe there’s something there that I didn’t see.” because you’ve looked at your own book. You’ve read it a hundred times and there are parts of it where you glaze over now. There’s so many things. So many.

It’s like when I put in a novel that I had out in 2009, and it came up with stuff. It’s like, “I didn’t think about that. That’s a different angle,” because I had what I had read and I had thought. Getting an objective opinion about what the book was interesting. It gave me a lot of things. I’m planning to re-market that book because I have a backlist with it, and I can do a much better job of taking it.

I’m going to mention, too. A lot of times when I talk to an author as a publisher they will go on and on about the story. We have to be condensed getting all that in. This could help them narrow in when they’re talking to someone in a very concise pitch. I wanted to mention, too, your competitive analysis. That is amazing.

We would use that for advertising because you can go into Facebook and say, “If you like, you can put your competitive authors in there and it will go find people that like those authors and put your ad in front of them.” That is a cool tool that could help. People advertise better. I’m not so sure about Amazon, if they’ll let you do. I think they’ll let you do it on Amazon.

You can do it on Amazon, but you can’t do it for like all of your points when you’re setting up an ad but you can pull in lookalike audiences also on Amazon. The book description doesn’t always, but sometimes it will say, for people who like X, Y, and Z books, it’s in there too, on the front face, so Amazon can pick it up.

You can sprinkle it around so that you get around a few of the Amazon rules.

There are a lot of rules with that. I do remember taking a list and putting it into Amazon to advertise for one of my books. That is a good thing.

You can do that also on Facebook. If you have a list like for you, Juliet. If you’ve done a book prior that’s similar, you can upload that list and find a lookalike audience directly from that list inside Facebook. I am working on creating a better strategy for the social media portion inside the app. There are going to be some things that will come later. We’ll have some more bonus content to things that are important, like running your eBook campaigns, because they’re very specific things that happen and they’re different.

Generally, you need a 350,600 and 900-character description of your book for various platforms that do your eBook campaign with. The fussy librarian who has a very big list, requires something different than like free booksy does. When you’re putting together that campaign, they have very different parameters. Having done a lot of eBook campaigns for launches, I was going to put my strategy into that but we had to have it here today and it was very functional and better than the GPT. It does all of those things but we are definitely going to put in some more development into it as time goes on.

We have ideas of things that will help and things as this market change. Since I started doing books in 2008, this isn’t anything like what I was doing back then. None of it. Facebook was the only thing alive then. You have to change it. While we’re doing it for our businesses, we’re going to add it to the app so that we keep everybody up on how things are going, what’s working, and what isn’t.

User feedback too, which is an ability that we didn’t have with ChatGPT. We have our own analytics dashboard so we can see how it’s going for everybody who uses it. Plus, if people start emailing us and are like, “We wish it did this,” we can start making updates on that stuff as well. This is a beautiful testament to AI and having it do something for you that you don’t know how to do. This was a dream from when I started building the GPT to turn it into an app.

I talked to some people about app development and it was just out of budget. Some of it was wild, $10,000 to $20,000 to build what I’ve built. I can figure this out because I have figured out a lot of things in my life, and I did. I found an amazing AI app builder. It does what somebody does to code. I can put this into the app store if I wanted to. It is an application like that. I have just powered through and worked through all of those moments where you’re like, “I don’t know what I’m doing. I don’t know what is happening. I did know what I was doing. I did know exactly what I wanted it to do.”

I even had a meeting with a company that I used to build the app. My touch point inside their business was like, “I can’t believe that you did this, because I didn’t even know.” I built it on their lowest plan because of the budget. He was like, “My mind is boggled that you built this because that level is only meant to be for brainstorming and creating lead magnets then you upgrade to higher.” He was blown away that I was able to take their baby plan and create this robust, complicated app. It has over 13,000 lines of code in it. It’s a massive project. I did it, because I want to make book marketing accessible to everybody.

I was proud of what she did. She’s put so much time into it, then she contacted me after that fellow told her that. She was smiling so much. I was like, “This is great,” because I can’t do this. I frankly don’t want to know how to do this. I’m on the other side of it. I just think it’s fabulous. I love using it. It’s so easy. The things that she added that we didn’t have with LaunchMaster, like voice, and you can fine tune it. I got to play with that a couple of nights ago. It completely rewrote what I had the summaries in the voice.

I want to say that when you upload a manuscript, this is what comes up. It has the author name, the name of the book, and you can just okay those. If it’s wrong, it can get it wrong. If you upload a manuscript, and it has a funky file name or the title page is six pages deep in the manuscript, it might get it wrong.

It’s very much worth looking at that and changing it. You can also edit it, like change the name or whatever you need to. This is one of the things that I just think it’s such a great thing because you can make sure before it ever does anything that it has what you think your book is. You can either come back to it later, I’ll show you how to do that, you can say yes it looks good or you can go, “I want to tweak it.” It has all these genres and when you click through, this book is a general fiction.

It’s not literary fiction. It could be contemporary, too. I don’t know if you notice as you click through the subgenres down here change. It’s specific to the book. You can make sure that you are picking exactly what you want it to be. When you’re doing the output, not only does it have your voice, but it can also write in the voice for that genre. You’re bringing in readers that like this style. I just think that’s such a wonderful ability to do. It has all of these extra things. It makes your marketing ability spot on.

It makes it in your voice, like this section she has right here, voice descriptors. This is what I was playing with. It changed what it did. It got to what like, “This is what I feel for this book.” It was perfect. It came up with it exactly the way I wanted it to read.

This takes longer than it would take in ChatGPT because it has all of these parameters that it has to fall into. I just wanted to be able to show you. You can always come back here and change it. Once you change it, once it’s done doing, it will refresh and it will change everything that it’s done for you. If you read through stuff and you’re like, “I don’t think I got my voice right.” You can come in here and alter it and it will change it for you.

That’s a cool and important feature when you’re thinking about your own book or books for clients, because you can do it per book. It’s per book. It’s not per account. Every book gets the setting. For you, Juliet, when you’re working on books for your publishing house. This is something that you can do per book. On the team account, you also have a house style. You can set your agency house style and then you can also do per book. You have an overall for your business and then you also have for per book, which are just so neat.

That is very cool that you guys have done that. I love that you’re getting the user interface. We’re working on something and we sold a couple of copies. We got feedback and we’re like, “We’re making the changes.” That feedback is super valuable when you’re doing this because. We know the business and we try to make it easy, but it’s that user that tells us this was easy and this wasn’t easy because we can get in that expert mode where we think it’s easy because we know what we’re doing. Maybe the reader doesn’t know that or the author doesn’t know that.

I’m a dummy tester. She had virtually all done before I got in there and started blowing things up, which I can do. I’m an average person trying to use this. I have a little bit more knowledge on certain levels, like, “Does this work? How do I get in here? I don’t know where I’m going. It helps.” It does to have that feedback. I wanted to stay away till she got it right. We went from there and then I can get in there and figure out how I don’t know what I’m doing.

The ability to be able to try it before you buy it is so nice. You try it, you get the summary and your back cover description, and you get to keep that forever without any obligation. Those are just for you. Even if you were just like, “I need a back cover description,” you can pop in there and do it. That’s something that we had been asked for with the GPT, and there was just no way to do that. You can’t give a sample, be able to keep it.

If you do the sample and then decide that you want to buy it, it stays inside your account. It doesn’t disappear. It’s like there forever. There was just no way to do that in any way. I wanted to make something that was easy to use and give good content also. I made this for them, not for me. This is not for me. This is for everybody out there. That’s what it’s for. Everyone who has a book that is like, “I don’t know how to market this. This is what I built for you.”

That’s amazing. Where can we find this? You guys give us the website.

It is ProBookOS.com. That’s where you can go and find everything. It will give you more information or you can just click and buy. For you, Juliet, for your people, everybody that comes in through Juliet will get a 10% discount and her coupon code is Affiliate10. If you use Affiliate10 at checkout, like everybody that buys from Juliet’s network will get 10% off the price.

That’s great. Thank you, folks, so much. This is amazing information. In November 2026, we have our training on November 6th, 2026, always the first Friday of the month. In November, it was Rebecca Bertoldi. She’s going to be talking about how to humanize your marketing. If you think that is a very funny title, it’s because you’d be amazed how many people are doing their marketing with AI, and it doesn’t sound human. How you can streamline, but still keep that human voice in there without a lot of work. Adanna, did you have something?

I will say that I worked very, very hard to make sure that both the GPT and the app produce humanized copy. It has done that work because it’s so easy to spot. It’s very easy to spot out there in the social media game. That’s a great opportunity for people to learn from.

I’ve trained mine enough that it knows my voice. I’ve got enough content out there. If you’re just starting out, there’s probably not enough content out there for whatever you’re training, if you’re using Claude, to grab your voice if you don’t already have a lot of content out there. I love perplexity. Before you start, make sure that you do have articles you’ve written yourself, podcasts you’ve been on where people can hear the cadence of your voice and all that, because it is tough. People are super overwhelmed because there’s more content out there than ever before because of AI making it so easy. I’m imagining there’s going to be a new pillar for us authors soon that will require AI with it. Thank you, ladies.

 Important Links

• Adanna Moriarty
• Kathleen Kaiser
• Kathleen Kaiser on LinkedIn
• The Perfect Reader Playbook
• ProBookLaunch
• The ABM Collective
• ProBook OS

About Adanna Moriarty

Adanna Moriarty is the co-founder and creative director of ProBookLaunch, an AI-powered book marketing assistant designed to help authors simplify their marketing, amplify their reach, and stay connected with their readers long after launch. She’s also the founder of The ABM Collective, a design studio for authors and artists building soulful, story-driven brands. Adanna bridges technology and creativity, showing how AI can enhance authentic storytelling rather than replace it.

About Kathleen Kaiser

Kathleen Kaiser’s journey through the dynamic landscapes of marketing, technology, and the arts spans over five decades. Beginning as a music journalist and transitioning to publicity, Kathleen has left her mark on the most exhilarating industries of her generation. Her career has been a remarkable evolution from the electrifying world of rock and roll in the late 60s and 70s to the transformative digital and internet revolution of the late 80s, 90s, and 00s. She is President of the Writers & Publishers Network, a national literary nonprofit, and a frequent conference speaker. Throughout her career, Kathleen’s words have graced publications in the United States, Japan, the UK, and Italy. In addition, she is the author of five published books, four dedicated to the music industry, a novel, and a collection of plays. She launched the engaging podcast, “Talking Book Publishing with Kathleen Kaiser,” in March 2021, now co-hosted with poet and book marketer Adanna Moriarty, with whom she is co-founder of ProBookLaunch, a new book marketing assistant tool.