“Everyone who likes a good story”
is not an audience.


It is the most common answer I get when I ask an author who their reader is, and it is the reason their marketing does not work.

You cannot write an ad for everyone. You cannot pick a comp title, a keyword, a cover, a podcast to pitch or an email subject line for everyone. Every one of those decisions needs a specific person on the other end of it, and most authors have never actually named that person — so every choice after that becomes a guess.

The Playbook walks you through naming them. Not a demographic, not an age bracket — what they already read, where they already are, what they are afraid of, and what language makes them stop scrolling. Then it shows you how to build the audience before the book is out, which is the part nobody tells you until it is too late.

It is a real book, not a four-page PDF with a checklist. It won Gold at The BookFest Awards for Best Business Marketing Book, and I am giving it away because the authors who read it are the ones I can actually help.

Also Free

Three more things that cost you nothing.


Every Week

Breakthrough Author Magazine

Six articles a week on writing, publishing and marketing, a featured book of the week, invitations to free monthly author trainings, and two to three live author events a month. No pitch.

Subscribe free →

56-Minute Training

Platform Building for Fiction Authors

If you write fiction, this is the one to watch. The email list, the social presence and the reader content you should be building while the book is still in progress — not the week it comes out.

Watch it now →

Thirty Minutes

A strategy call with me

No slides, no pitch deck. Bring the book and wherever you actually are with it. You will leave knowing what to do next, whether or not you ever hire me to do any of it.

Book a free call →

Start Here

Start with the Playbook.


Read it, name your reader, and the rest of the free material above will make a great deal more sense. Everything I sell is built on top of that one decision.

Get my free copy

Questions first? Email juliet@superbrandpublishing.com.