Free · No Catch
That is almost never a writing problem. It is an audience problem — and the fix starts with knowing exactly who your reader is before you spend another dollar trying to find them.
Gold winner, Best Business Marketing Book — The BookFest Awards 2026
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It is the most common answer I get when I ask an author who their reader is, and it is the reason their marketing does not work.
You cannot write an ad for everyone. You cannot pick a comp title, a keyword, a cover, a podcast to pitch or an email subject line for everyone. Every one of those decisions needs a specific person on the other end of it, and most authors have never actually named that person — so every choice after that becomes a guess.
The Playbook walks you through naming them. Not a demographic, not an age bracket — what they already read, where they already are, what they are afraid of, and what language makes them stop scrolling. Then it shows you how to build the audience before the book is out, which is the part nobody tells you until it is too late.
It is a real book, not a four-page PDF with a checklist. It won Gold at The BookFest Awards for Best Business Marketing Book, and I am giving it away because the authors who read it are the ones I can actually help.
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Every Week
Six articles a week on writing, publishing and marketing, a featured book of the week, invitations to free monthly author trainings, and two to three live author events a month. No pitch.
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If you write fiction, this is the one to watch. The email list, the social presence and the reader content you should be building while the book is still in progress — not the week it comes out.
Watch it now →Thirty Minutes
No slides, no pitch deck. Bring the book and wherever you actually are with it. You will leave knowing what to do next, whether or not you ever hire me to do any of it.
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Read it, name your reader, and the rest of the free material above will make a great deal more sense. Everything I sell is built on top of that one decision.
Questions first? Email juliet@superbrandpublishing.com.