Build It. Share It. Grow It. With Snowtree Media

Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is essential, emphasizing the need for a centralized “information hub” to showcase your unique brand and personality. Staci and Nate walk us through how to take an honest inventory of your strengths—from blogging to public speaking—to turn cold traffic into a dedicated, warm audience. Juliet joins the conversation as they explore how to stay consistent, avoid the “salesy” trap, and effectively use your online presence to get your message in front of the right readers.

—

Watch the episode here

Listen to the podcast here

Build It. Share It. Grow It. With Snowtree Media

This is our monthly training. I’m excited to have Snowtree Media here. I’ve been bugging them for months to do this. They finally said yes and got on. Before I introduce them, I want to mention we have some more events this month. We have a book development panel, the Power of the Page, and we’re going to have three book developers talking about what to do to develop your book and what not to do, because so many people are using AI, and you can tell. They’re going to talk a lot about that and what’s going on. You can sign up for that at PowerOfThePage.com.

The second thing is I am going to be hosting the next training. It’s Your Funnel Isn’t Broken… It’s Empty. Rebecca Bertoldi will be assisting me a little bit. We’re building funnels. You don’t know how to drive traffic. A funnel doesn’t do you any good unless you learn that other step on how to build that traffic in there.

With Amazon’s new rules, you have to have those funnels in place because they are rewarding content creators, and they are rewarding external links. Staci and Nate can explain that. It all comes from your content. It comes from your email list and all of those things that many of you didn’t build to begin with. That is on July 10th, 2026. You can sign up for that at BreakthroughEvents3.com. You can go ahead and get signed up for that.

Our guests are Staci Deering and Nate Brown. They are with Snowtree Media. They teach practical, results-driven digital marketing strategies designed to help authors and entrepreneurs grow their visibility and reach the right audiences. Through hands-on guidance, they show people how to build a strong online presence, create compelling content, develop effective websites, and use social media and messaging to turn your ideas into real momentum and measurable growth. They work with a couple of my authors, doing the stuff that I don’t like to do. I like to build your platform and publish. They do all the stuff I don’t do. I am very happy. Who’s presenting, Nate or Staci?

Taking Inventory: How To Build Your Unique Author Brand

It’ll be me starting. Thank you so much for having us. I am the owner of Snowtree. There are two sides to Snowtree. One works for businesses, and one works for authors. You’re wondering why I’m telling you that. I’m not chasing a rabbit hole. There is a point. We have noticed that the side of our business that works for businesses, a lot of those businesses have twelve competitors. That’s pretty easy for us to watch that competition and be competitive. We can move that sales dial within 6 to 8 weeks. It’s trackable. We can do some things like that because there’s not as much noise and not as many competitors around that business.

On the author’s side, what we’ve noticed is that it’s not too much different, other than it takes longer because you don’t just have twelve competitors that we’re watching. You have millions that are being published at the same time, especially with the use of AI. You don’t want to get me started on that. I think that’s cheating when people use AI to write a book and publish it. To me, that’s wrong. That’s a whole different segment. There are millions of competitors for people who get published.

The good part of that is that they say that most people who publish a book publish it and do nothing with it. Isn’t that right, Juliet? Isn’t it 90% or something? It’s in those crazy numbers that most people will publish a book, and they’ll walk away. I am shocked by that. If you could get me to sit still long enough to write a book, I’m going to market that thing. It’s going to be my baby. The fact that you guys are already involved in doing different marketing, you’re already ahead of that curve. That’s a good thing.

First of all, there are different things we want people to look at when they publish. Are they going to do digital marketing? That means you’re already passing millions of people and getting people to view your book and see your content if you’re doing digital marketing. The other thing that we talk about, and this is why we work so well with Juliet is we tell an author, “You’ve published a book. Hopefully, you’ve published more books, not just one. What else can you market alongside that book? What’s a supplemental marketing thing that you can do that is also marketable?”

We tell people, “Look at your book and take an inventory of what you can offer.” It doesn’t mean starting a whole business. It doesn’t mean anything like that. It can be something as simple as wanting to write a newsletter or wanting to write a blog. If you’re available for public speaking, we love that. That’s one of our favorite ones. Are you able to go to conferences? Are you able to set up a booth at conferences and share your message? What is your message? We tell people, “Take an inventory of everything that you can offer.”

If you’re not a public speaker, don’t panic. That’s fine, too. There are so many things online that you can offer. The blogs are something that you can offer, or get people to sign up for an email newsletter. If you can do public speaking, it’s even better because you can do a podcast. You can be available for being booked at different conferences and different groups. It doesn’t matter how big the group is. Start somewhere. A lot of times, if you speak at a group, they’re going to buy your book. Especially carry those books with you. Be ready to sell.

There are things like that where we always say, “Take inventory of what you can do that will also supplement and add to the marketing of your book.” One book doesn’t make a business at first. You have to come up with, “What am I? What is my total brand? What can I offer that I can market alongside this book?” We tell people, “Take inventory. Write down every single thing that you’re passionate about.”

We say for the first year, “Have fun. Try anything that you want. Have fun with your marketing. Plan it out. Try different things.” There are no mistakes. Usually, if you try something and it doesn’t work. It tells you and shows you how to pivot to something else. We always say, “Try anything you want for the first year. Have fun with it. Try writing newsletters. Try getting people to sign up for the newsletters.”

If you’re writing a Christian book, offer to do an online class that goes around your book. You can provide a study that goes with it. If you have a book of any type that offers some educational material, such as for businesses or for education. Try to form a class around that. Come up with things that you can market alongside your book, things that the book markets that, and that markets the book. It gets you to move faster down that path of trying to rise above those millions of people who are also publishing at the same time.

Juliet’s company is fantastic at that. I have learned so much more from her about different ways people can be discovered. When you first get published, no one knows who you are yet. How do we get you to where people know who you are, they know your message, and they’re interested in your entire brand? Every piece of that brand that you offer.

The first thing that we recommend is to take inventory of what you can offer alongside the book that also promotes the book, as well as promotes you as a person. The next thing that we say to do, which is where Nate’s going to take over because he’s smarter than me, is, “You take all of that inventory, all the things you want to offer alongside your book. We need one place that has all of that information. What’s the perfect place to have all that?”

That is a digital platform, which can also be discovered online through search engines and things like that. The next phase is automatically a website. We always say that that is your information hub. We’re going to get into more digital marketing a little bit later. When people find you on social media, or they find you through other platforms or places, immediately, they will go look up to see if you have a website to find out more about you. We have learned the opposite, too.

If they find your website, they’re more likely to go look at your social media. It’s a great way to be discoverable and for people to be able to dig in and be like, “What does this author offer? What is available to us that this author offers?” Nate is going to talk about how to build the hub, what’s important to the website, and how to make that your centralized hub. Nate, take it away.

Why Your Website Is The Ultimate Information Hub

Thanks, Staci. The real importance of a website, for instance, is bringing all of your resources together and also creating a unique brand and personality for your book, your authorship, your brand, everything. What we like to do is learn what it is your book’s trying to get across, who your brand is, and what resources you have. We bring all of that together in one place.

The nice thing about a website is that it can show a part of your personality, a part of your brand, and a part of what you’re trying to convey. In the world of social media, social media is great, but everybody has the same look, the same profile, the same content, and the same everything. With a website, you can bring all of your personality and ideas across to portray whatever you’d like. Let’s say you’re doing a children’s book. You can up that with backgrounds, colors, and music.

We like to be able to customize websites to the full degree. We want to put videos on there. We want to put downloads on there. We want to get across why your book is set apart from everybody else. As Staci was saying, there are millions of competitors and authors out there. There are books being released every day. We have to prove why this book is different. Why does somebody need to read this book? What’s out there that’s different from everybody?

I want to talk about a couple of sites here that show off why things are different. There is a book, for instance, that is based around children. We’re able to come in here. This is on a platform called The Author Stage. I’m sure we’ll talk about this more later on. It’s a one-stop shop for this book. It’s a one-page landing page where we can get all of our links for different platforms to buy the book or purchase the book. We have a video to showcase, like a book trailer, interviews, and any type of video you want to do. We got reviews right on the page and also a contact form.

For this book, this works great. It’s very quick and to the point. A lot of people, and many authors, probably don’t love websites because they’re one more thing you have to think about outside of social media, different platforms, and everything. It’s important to realize that there are a lot of people who would prefer a website to get to the point. They don’t have to go search for information. They don’t have to click different tabs. They don’t have to do all this different stuff.

It’s important to remember that you have to attract different groups of people with different mindsets. With that also, you may want more of a site that showcases different videos you’ve done and different stories. Maybe it’s some more heart-impacting stories. For instance, the one we have with Ashley Hallford is a custom site we built. We open up with some strong imagery. We get into her story more than you probably could on social media in one stop. It’s not going to get lost in the mix of ads, sponsors, and all this different stuff. It’s showcased in front of you.

We can go get videos, different content, and more content. We promote the books as well, which they can purchase directly on Amazon with a couple of clicks. At the end of the day, what we’re trying to do is get your book sold. We want people to go to those buy links or purchase links, whether it’s Amazon, Barnes & Noble, Goodreads, or the whole gamut of different platforms out there.

Another area we want is for people to connect with you. We always make Call-To-Actions or CTAs strong on our pages. That way, they can drop into your funnel, and then you can start drip campaigns and newsletter subscriptions. There are all sorts of ways that your website can tie into different funnels and different avenues that you may have.

With social media, you’re fighting a lot of different things, such as ads, sponsors, and other authors. Whereas with a website, it’s 100% you. It’s customized for you. It has your brand and your personality. I’m sure all of you know all about branding from Juliet. She does a wonderful job at it. We try to up that and bring across those personalities for books.

I have another one where you can view and see all the books they offer, all on one page, all with the buy links right there. It’s easy, simple, and clean. You’re not going to get lost in anything. What’s nice about this is that it also ties back into the social media side. All of this, we always link back to Facebook, Instagram, TikTok, or whatever the platform you may be focusing on, or whatever’s coming out tomorrow, because I’m sure there’ll be a new one. We always try to tie those back together. That way, there’s back-and-forth communication.

If somebody happens to find your website first, they’re going to be able to find your social. Ideally, if they’re on your social, they’ll be able to find your website as well. That’s a quick look at why we place emphasis on websites. It is to create that separation from everybody else. These people want a little above and beyond.

Posting once a week on social media, for instance, is going to quickly get lost. That’s why Staci, her team, and all of us, we try to emphasize, “You want to be posting regularly and consistently, but also, we need somewhere to funnel those people to.” Whether it’s a landing page on your website, a specific forum, newsletter, or whatever it may be for your scenario, we want to drive them directly there.

What’s nice about this is that you get custom emails with a domain like this. That way, you don’t have to tell people about a regular Yahoo or Gmail account. You have a custom domain with your book title or with your name tied to it directly. It’s one more way of building that brand and that recognizability of your name, book, and title, whatever it may be.

Those are some of the important parts of a website. There’s a lot more that we can go along with. We can tie it into all sorts of systems, such as GoHighLevel and different avenues that I won’t get into. There are a lot of avenues that can go with that. That’s a very brief look at why we think websites are important. It’s a great separation and makes you stand out.

Nate, can I add, too? There’s content. Whether it’s a LinkedIn newsletter, a blog, a podcast, or a YouTube channel, you have to have content. With the new rules at Amazon and the external link rules, they’re rewarding content creators. If you don’t have content out there, chances are, the algorithms are not going to be friendly to your book when it gets up. It is important that you start getting those together and producing them weekly.

Have a call-to-action on every single one of them because that’s what builds your list. Your list is another source of those external links where people are finding your book. I wanted to point that out here because all of the people who work with me either have a blog or a podcast as well. They’re out there, building that audience in advance so that they have readers for that book.

Building Consistency: The Key To Content Success

To tag along with what you said, keep that content fresh and consistent. Don’t start a blog, run it for a month, and then stop. That’s something you have to keep going. Otherwise, Google and all these search engines that we’re trying to get in front of are going to see that as what they call stale content. The last thing you want them to think is, “They have a blog, but they haven’t updated it in two years. Why would I promote that? That’s old, outdated content.”

Especially in the world of digital media. To tag along, keep it fresh, keep it going, and keep it consistent. Even if you don’t see amazing results in the first few months, six months, whatever it may be, keep going and keep pushing it. Creating that content in a place where people can come to find the specific content you’re putting out is valuable.

It doesn’t happen overnight. I call it magical thinking when your daughter says, “I need a Barbie,” and you’re like, “You want a Barbie. You don’t need a Barbie.” It is something that you have to do consistently. You have to learn. The learning curve for digital marketing is fairly steep. It’s going to take you probably a good six months. There are going to be a lot of failures along the way because it is a lot to take in and learn. Be gentle with yourself when you fail because everybody does it. It’s not just you.

That’s one thing we try to get across. We’re going to try different things. We don’t have the magic answer for every single thing. We have a lot of trial and error that we go through. We’re going to try something for a few months and see how it pays off. If it does well, then great. We’ll tweak it and make it even better. If it doesn’t do well, then great. We’ll tweak it and make it even better. It is repetition, consistency of getting it out there, and then seeing, “How do we need to mold this a little bit to reach the people we want to reach?”

It might take a couple of different things. I relaunched my mystery. I tried a couple of different things, and it didn’t work. It wasn’t getting traction. I combined two, and it’s on steroids. You have to do trial and error and be open to trying new things. I know you guys see this, too. Marketing changes about every 9 to 18 months. That’s the bad part of this. When you’ve got it down and learned it, it goes sideways.

The platforms change the rules. It’s constant.

Another thing you have to think of is that I view and see things differently from how Staci does, for instance. Something may attract my eye, like, “I need to check that out,” that she would gloss over. Everybody’s the same way. We all get attracted to different things differently. You, as an author, may say, “I want a big, flashy button on the homepage that says this.” That’s great. It works for you, but a lot of people may gloss over that. We need multiple different ways of catching their attention. We need different call-to-actions throughout the page and throughout social media that get a group of people to as many different avenues as we can into one spot.

Are you ready for the social media marketing, Nate?

Absolutely.

A lot of authors do not want to do this multi-page website to start off with. We do have a platform that we are going to offer for some months free if you guys would like to use it. We will be sending that out. It’s TheAuthorStage.com. It’s a one-page website. You guys are welcome to use it for free for some months. We’re going to give a code. The code will be SUPERBRAND. We will set that up later. That way, you can get a feel if you want a single site.

Juliet may already have you guys all connected with other types of sites, and that’s fine, too. You can have more than one, but you can’t have too many digital presences. If you decided you wanted the simple one-page site, we do have an option for that. We are going to offer it to you guys for free for a few months if you guys would like to try it. We also offer multi-page sites as well. We do recommend, honestly, multi-page sites for the long run, but it’s okay to start with a one-page site. It is okay to take it step-by-step and start with a one-page site. We’ll provide some more information for that later.

Mastering Digital Marketing: Social Media Strategies For Authors

Once we have them take inventory, which we have you take inventory of everything that you can offer online and in-person, we build the website. During that website-building, that’s when we discover your style and branding, which is what you want it to look like, the things that you want to offer, and the messages that you want to put out there about your book, about you, and about anything that you want to put out there.

The next part is the social media side of it, the digital marketing. There are so many different levels to this. I’m going to stick with social media. We can talk about Google ads and all kinds of things like that for your website, but those are a little bit more intense, so let me just talk about social media. I know that my company makes a living off of social media marketing, but what I’m about to say is going to be funny because I personally can’t stand social media. I don’t even allow my teenage sons to have it. That’s what’s funny.

From a personal aspect, all these platforms, I feel like, are a little invasive. They are tracking everyone’s movement. I’m not trying to scare you from social media. I promise there’s a good end to the story. I’m not trying to scare you at first. What they have done is track everyone’s movement. They track where you go. If you’ve got a phone and you’ve got any of those apps on there, they know where you’re going, what websites you’ve looked at, what times you’re more likely to get on the app itself, and what you’re more likely to click on.

They know what area you’re more likely to click on, whether it’s something in the sidebar or something in the main feed. They know because their algorithm is very smart, and it is getting better each day. From a personal standpoint, I’m like, “That’s a little invasive.” However, from a business standpoint and an author’s standpoint, yay that they do that. That’s a great thing that they do because we can turn and use that. We’re going to use it for good. We’re not going to use it for something crazy.

The good part of that is that social media, over time, and the more you use it and things like that, is able to put your content in front of the right people with pretty minimal effort at first. It can take quite a bit of effort at first, but it gets better. The more you use it, the more minimal effort it takes to get your ads in front of people based on their behavior, their purchases, the things they browse, and the places they’ve visited. To me, that’s creepy, but we’re going to use it for good.

They will be able to put your content in front of those people, especially through paid ads that run in the background of Meta, Facebook, and Instagram. All of them have an ad platform. We do use that for good. I’ve had to overcome that. For a business, it’s fantastic. Am I going to let my fourteen-year-old son have social media now? No, I’m sorry. For us and what we’re doing with business, it is fantastic.

We recommend you do as many platforms as you can. If you need to focus and you’re like, “I cannot do all of these at once,” there are tools that help you do all of them at once, where you can post once, and it’ll go on all of them. If you want to focus on two, we recommend Facebook and Instagram. If people tell you that Facebook is dead, it is not. That is where the Meta ads platform lives. Meta owns Facebook and Instagram, so both of those apply. You link them together. You can run ads across both.

Don’t let people tell you that Facebook is dead. It is not at all. It still holds the ads platform. It’s still engagement-driven and things like that. We come up with this website. We come up with your personality. We come up with all these things that you want to offer. Juliet, I’m glad you brought up YouTube videos for podcasts, video content, and all of those things. This is going to seem a little counterproductive to what I’m going to advise you to post on social media.

If I went to lunch with someone, and they constantly said, “Do you want to buy this porcelain pig I have in my purse?” I have no idea where that came from. I’m sorry. I don’t even know anyone who would carry a porcelain pig. Let’s say they had something weird, and they were like, “Do you want to buy this?” I’m like, “I thought we were having lunch as friends to hang out and catch up.” They were like, “Do you want to buy this?”

We never have any back and forth, and all they do on their side is say, “Do you want to buy this?” They keep pushing it in my face. That’s going to be annoying. It’s weird that I came up with porcelain pig. I have no idea. There are no porcelain pigs in my house, so you know. I don’t know where that came from. It’s the point that you can’t look at your social media like that. Posting about your book constantly is counterproductive, as weird as that is. That is the weirdest thing that we try to get into people’s heads. Don’t post about your book constantly.

Post about it maybe 20% of the time. You do about 4 posts, and on the 5th post, post about your book. Even at that, try not to be so sales-driven. Every once in a while, it’s okay to have a, “Buy my book on Amazon. It’s here,” and tell a little bit about the book. That’s great. I would say do that once a month. For the other ones, I would sneakily slide it in. I’d be like, “Are you interested in this topic?” You give a thought and then be like, “If you’re interested in this and more, be sure to visit this Amazon link to purchase the book or learn more.”

The stuff that you’re going to market that’s going to better serve your book sales is not about your book. It’s about all the extra things that you’ve done, such as the podcast, blog, newsletter, or any of those things that you have. People love to learn about authors. A lot of times, if they buy into your personality, they’re going to buy your book. They’re more likely to do that. You see all these influencers online. Sometimes, they started by sharing content that was interesting to people, and then they ended up writing a book later. People bought their book there, and that’s how they became best sellers.

Share things about you and your personality. Share the podcast and videos. Build a content folder that has all of those things in there that you can drag over and share at different times. Once in a while, 1/5 of the post, bring up the book and share the link. I always tell people, “Send them to Amazon.” As Juliet said, always send them to Amazon. That’s better for the algorithm across the board, no matter what you’re doing.

That’s how we recommend that you do social media. There are so many tools out there. It is not hard to make graphics at all anymore. One of the things we recommend people start with is that if you’re like, “I’m not a graphic designer.” Neither am I. It’s crazy. There are so many tools out there that are available that make you look like a graphic designer with very minimal effort. One of them is Canva. I’m sure everyone’s heard of Canva.com. Even the free version of Canva gives you these templates. You can switch some wording out or switch some colors, download, and you’re good to go.

You don’t have to feel overwhelmed by trying to become a graphic designer. Share pictures of things, anything like that. Don’t always post about your book. I know that seems so backwards, but what we say is build your base content first and post about your book. Make sure that you have some base information posted right up front. Maybe even do that before you start running ads or things like that. That way, when people scroll through, they can go back and be like, “I want to learn more about that book.” They’ll scroll back in your content and be like, “There it is. It’s available on Amazon,” and they can learn more.

What we say is that stage one is base content. It is where it can be purchased, author bio, about the book, and all of those things. Each link should be its own post at the very beginning. For each link, you got Barnes & Noble. That should be its own link. There are some people who don’t want to buy from Amazon. I don’t even imagine that, but there are people who don’t like to buy from Amazon. You put Barnes & Noble. You show that it’s available on Apple Books and Google Play. All those places where it’s available, make each of those its own posts. That’s a part of your base content. That’s stage one.

After that is stage two. That’s where you start posting your creative content. To me, that’s where the fun begins. You start posting about a podcast. You start being like, “Be sure to go visit my website.” You can take sections of your website and dissect them. That’s a ton of content right there that you can post about. Your second phase is more about posting the different things you offer, posting your ideas, posting quotes, and running ads.

Running ads in the background of all these social media platforms, believe it or not, is not hard. I don’t want to get into the weeds of that, but they’ve made it easier. One of the best things that you can do as an ad that will probably get you about four times more results when it comes to boosting your following and reach is a power quote. Come up with a power quote. It doesn’t even have to be your quote, as weird as that is. It can be any quote.

Turn it into a graphic and use that as an ad. That will usually get you more responses. That’ll get people’s attention. People are looking online to be encouraged and inspired. They’re looking for things like that. If you have a quote that’s out there, the ads platform will go out, find people, and show them the quote that you’re talking about. It’ll have a link for them to be able to go follow your page, and then you’ve got them. They’re like, “I like that quote. That’s powerful,” and then they’ll go back and follow your page.

The first part is base content, which I feel like is boring content, but it’s not. It needs to be there. The second part is the creative part. What’s going to show your personality? Take the pieces from your website. If you’re available for speaking, post about that. Put, “Available for Speaking.” Post about that. Post that you have a podcast. Post different clips of videos from that podcast. Those things are the things that will get you more engagement and more attention than constantly posting about your book sale or like, “Buy my book.” Do the other thing.

That will eventually help you. It moves you down that sales path faster. Have fun with it. We’ve been doing this for 8 to 10 years. We have failed so many times. It’s okay. You don’t feel bad when you fail because it shows you where to pivot. We always call it as you fail forward. You fail, but you fail in the right direction. Know that some things are not going to work, but some things are going to work. Those are the things.

I said Facebook and Instagram, but LinkedIn is a very crucial one. It is the only one where the algorithm is fairer. If people follow you, they will see your content. For the other ones, you don’t want to make it into all that. They change their algorithm constantly. LinkedIn has the ability where you can turn on your account to do creator mode and send email newsletters to all your followers. It gives you more options there. It’s easy to do. There are a ton of tutorials online about how to use it.

Those are the three I would stick with. Facebook, Instagram, and LinkedIn, if possible. If you’re into video stuff, you can use TikTok. It is great, but sometimes, we know that authors don’t want to come up with that much video content on their own. There are ways around that, and I could teach a whole class on that. There are ways to use content, stretch it, and do that, but know that I would start with Facebook, Instagram, and LinkedIn if that were the case.

Market the extras we talked about, like the inventory of what you have to offer. That does better than marketing the book directly. Always include a call-to-action. At the end of each post, I would still recommend putting an Amazon link or a link back to the websites. Other than that, I would keep the post creative, fun, and personality-filled, showing off the other things that you have to offer. I could talk about this all day, so you guys stop me if you want to ask questions.

The Science Of Traffic: Turning Cold Leads Into Hot Buyers

What you described is cold traffic. If you understand the science of marketing, you have cold traffic. You can’t sell to cold traffic. They don’t want to buy. They don’t know you. You have no credibility with them. You have to spend that period of time warming up that cold traffic. When you start getting into your personality and content, that’s your warm traffic. They start buying when you have what we’ll call hot traffic. They know you, they like you, and they’re ready to click through to buy something.

The problem is that most of you guys go straight from, “I’m Juliet. I have a book. Go buy it,” without all of that. Think about how that works for you in real life. If I went to Dorothy and said, “Dorothy, I’m Juliet. It’s great to meet you. I have something to sell you,” probably, she’s going to walk away, like, “I don’t know who you are. Why are you trying to sell me something?” You have to remember that even with books, you have to build that relationship.

I love how you were able to do that so professionally without bringing up a porcelain pig. I have no idea. I added a little flair to mine that made no sense. It’s the same thing. Juliet is great about teaching people that. I loved that. I’ve learned more from her. It’s been fantastic. If anybody has any questions for Nate or me, let us know. Any questions anyone has? If you want, you’re welcome to email Nate or me. Juliet has our contact info. You’re welcome to email us any questions if you ever have any.

Dorothy, did you have a question?

Yes, I was wondering. Originally, I had two websites. I had one that was the name of my first book, and then I also have one called Grandma’s Kitchen. It’s got multiple things that I’m in the process of doing. I was wondering if it’s best to have the name of the book as the website name? Does it matter? Can you have two?

You can have two. It’s okay to have two. What we recommend usually is to look at your overall brands and bring them under one brand. Grandma’s in the Kitchen? Is that what you said?

Grandma’s Country Kitchen.

With that, would Grandma’s Country Kitchen cover the other book as well, which has its own website? You can still have that book and have its own website. That’s not a problem. There’s not an overkill in that. What I would do is, if you want to keep both, I would make sure that they link together. You push people back to Grandma’s Kitchen. I would recommend moving everything under my Grandma’s Country Kitchen. It’s not a problem. Nate, you may have a different opinion on that. Go ahead, Nate. You answer. You’re smarter than me in that area.

A lot of times, we would probably recommend bringing it all under one place, so you have all your resources in one spot. However, having two different sites is not a bad thing per se. What we can also do with that is, let’s say you already have your two domains, and we move everything to one website. We can point the other domain directly to that page on that website as well. That way, you can still point people directly to that book if you wanted to by giving them that domain, but it all lives under one site or one house, if you will.

It depends on your brand and whether the books mesh well together, whether they’re fiction or nonfiction. There’s a whole variety of variables for that. We take that on a per-author basis, if you will, and analyze what we think would be best, and then go from there. We’ve done both and are able to support both.

If you’ve already had things printed with the domain for the other book, and you’re like, “I do want to go ahead and move everything under Grandma’s Country Kitchen,” you don’t have to worry about reprinting everything. That’s the good part. It’s one tweak in your domain accounts to have your book domain immediately transfer and push them to Grandma’s Country Kitchen.

Don’t ever panic and think, “I’ve got to reprint all this marketing material.” You can keep both domains. We have a lot of authors who will buy every domain under the sun, and all of those points to the main website. It’s smart to do that because you catch more searches and more people. Know that you don’t have to reprint everything because we say to move it all under one.

Dorothy had the brand’s guide before she started, so the sites are complimentary as well. If you have a brand guide, you can get away with that. I want to mention that when you do your first website, hire a professional copywriter to do it. I can take a look, and in less than three seconds, I can see that you probably wrote it yourself.

I’m working on a website where whoever wrote the copy kept saying how cinematic these books are, but the website has this plain white background. The words don’t match the feel of the site. That’s why that brand guide is so important. If you’re saying, “My novels are cinematic,” and then it’s on a plain white background. That’s not communicating that they’re cinematic.

He happens to have videos that are going with this as well. Put some color, some adventure, and some excitement in there so it does look cinematic. That very first time, I would suggest that you have a professional write your website copy and your funnel as well. You can always copy and do spins off of it once it’s done. When you try to write it yourself and you don’t understand copywriting, it’s going to fall flat. There’s no doubt about that.

Design & Copywriting: When To Hire A Professional

I was going to say how you can extend that a little bit to the design of the site. There are a lot of sites out there that’ll do templates and stuff for you that look like every other site out there. With that, if you hire a designer and a developer, you’re able to customize it to your wildest dreams. Also, they know the UI and UX tips of how people use websites, what they’re looking for, and so forth.

On top of that, they know how it breaks down to mobile. It may look great on your desktop, but 99% of people are on their phone 99% of the day, so we want it to look great on the phone as well. Designers and developers know that. They know what’s coming for it. A lot of templates do well at breaking that down as well, so I don’t want to negate that, but there’s less customization that you can do with those to match your brand, your personality, and so forth.

Any other questions? That’s it. The website, if you guys want to try their one-pager, is TheAuthorStage.com. Use the code SUPERBRAND.

It’ll be up later. It’s not up yet to do the SUPERBRAND, but it will be up soon.

Go if you want to play around with it a little bit. Nate and Staci, thank you. Thank all of you for showing up. Don’t forget to come next time, because now that you have a website, a funnel, and all that, I’m going to talk about some ways to fill that funnel because that’s truly where you start your audience-building. Driving traffic is the hardest part of all of this, unfortunately. It takes some practice.

Thanks for having us.

You’re welcome.

Important Links

• Staci Deering on LinkedIn
• Nathan Brown on LinkedIn
• Snow Tree Media LCC
• The Author Stage code SUPERBRAND
• Power of the Page
• Breakthrough Author Events
• Canva

About Nathan Brown

With over 25 years of experience in design, photography, and videography, Nathan is known for delivering strategic, visually compelling work that helps brands grow. At Snowtree Creative, he combines creative vision with technical precision to produce content that enhances user experience, boosts engagement, and drives measurable results.

About Staci Deering

Staci has a passion for helping businesses succeed, so she founded Snow Tree in 2018. She believes bold creativity used strategically in digital marketing will put Snow Tree clients as front runners in their industry.

Staci graduated from Oklahoma State University in 2003 with a bachelors degree in Management Information Systems.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

• superbrandpublishing.com
• Promote, Profit, Publish on YouTube
• Follow Juliet on LinkedIn
• Take the Quiz!