The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi, a StoryBrand certified guide, introduces her low-cost, high-value Growth and Collaboration Club as the essential solution, arguing that warm-introduction collaborations are the new advertisements. She reveals how applying StoryBrand’s framework to find your “magic words” and focusing on low cognitive load messaging is now prioritized by platforms and can lead to massive sales boosts, demonstrating a 99% increase case study. Tune in to learn how to pivot from ineffective ad spend to strategic partnerships, master simple, trust-building communication, and leverage this vibrant community for networking, skill sprints, and finding power partners who can instantly scale your business.
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Affordable Business Collaboration: Inside Rebecca Bertoldi’s $7 Growth And Collaboration Club
We have Rebecca Bertolli back, who’s going to tell you about an amazing program she started. Every single one of you guys can afford it, which is amazing in this environment. It’s not a high ticket but it’s a high-value program. Before we get started, I want to remind you our July guest for our free training. We have two guests. We have Adanna Moriarty and Kathleen Kaiser. They’re going to show you all of the features in their pro book launch program.
If you don’t know about this program, if you haven’t read before or maybe missed it, this is an amazing program for self-published authors. It helps you determine your metadata. It helps you with social media and do all of the things that you probably don’t have experience with in the publishing industry. It’s very reasonably priced.
It could be the difference between people discovering your book and people just not being able to find your book at all. It’s on July 10th at 9:00 AM, Mountain Time. You can sign up for it at BreakthroughEvents3.com. For those of you who don’t know Rebecca, she’s built her businesses on creating memorable experiences for brands that want to connect with their consumers on a level competitors can’t match. She is blessed with both the creative and tech brain, making it easy for her to help you bring your ideas to life. Welcome, Rebecca.
Thank you. I’m always thrilled to be here.
Why Collaborations Are The NEW Ads: Building Trust In An AI World
We’re thrilled to have you. Tell us about this new Growth and Collaboration Club because it’s a very interesting concept. You and I talked to people every day. We just don’t know where to get started with all this.
The reason I created this club was because if I’m being honest, I was disgusted with how ads turned out at the end of 2025. After all the algorithm updates, they are making it so difficult to get results on the Meta ad system. With lower budgets, it’s like, forget it. It’s done. How do we get around that? One of the things I also noticed is we are having to get people’s trust.
We are earning it and I feel like that is because there is so much AI out there. There’s been a lot of people just using AI to completely do everything for them. They’re using AI for their voice and their thought leadership. It’s getting us to a place where we don’t know what’s real anymore. We don’t know what videos are real. We don’t know what pictures are real. I even dabbled in that a little bit. I created a BeccaBot and people did not like BeccaBot at all.
Tell us about that. Why didn’t they like BeccaBot?
Even though I said it in the post that it’s BeccaBot. They were like, “They’re not reading the post. That’s not you. This isn’t real.” If I’m going to do something like that, I need to do something that’s so extreme that you know it’s AI like cartoon Becca. I’ve had my dog talking in videos and she does well. She gets a good following. Things like that that we know are clearly AI. We have to build trust online if we want to do business online. It’s harder with AI.
We have to build trust online if we want to do business online. It's harder with AI. Share on XWhat I was thinking is everybody would love a warm introduction. Isn’t that the best way? To have an introduction is a warm intro and that’s what collaborations allow you to do. It doesn’t necessarily mean that you have to be buying from them. It’s more like, how can you create partnerships with people? Juliet and I are power partners. We have a lot of audience crossover. We know how we can support them in different ways that we don’t offer.
I get to offer what Juliet has and what she’s built. It’s things that I know my audience needs. I don’t want to build it myself. There’s ways to collaborate like that. There’s also ways to do things like co-host webinars or do an interview swap. These are getting more popular like we’re on here now. If I were to flip it around and ask Juliet a few questions, we can take this, chop it up and we both share each other’s on our channels. They see me who they used to seeing on my channel and there’s somebody new, which right away piques people’s interests.
Not only does it do that. In 2020, I had a coach. I coached with Scott Carson, and that is all he had me doing all year. It’s what we Pod Swaps. That’s how I build my audience. It was through Pod Swaps.
It’s a great way to do that. We’re not all able to afford higher-priced ads or anything like that. This is a great way to leverage the people around you that want to see you succeed and get creative. You can come up with a lot of different ways that you can collaborate with people. I do feel blessed that in marketing I can collaborate in a lot of different places just because of any business space.
I can talk about something. Think about who your ideal client is using either before they get to you or after you have finished with them. See if there’s people there that you can partner with. Wouldn’t that be great to have a referral source that is like, “Your next step is to go to Juliet?” There you go. How can you utilize that for yourself?
Low Cognitive Load: How Simple Language Wins Your Ad Campaigns
I want to go back to the ads for a minute. You probably don’t know this but Tracy Hazard and I are working with a company called Mint CRO. It’s same thing you’re talking about. With the ads, they aren’t breaking through with all of the AI that Google is using. Mint CRO has a big testing where you do pattern interrupts and things like that to test the ads. I think a lot of people are having those problems. Who wants to spend ad money if it’s not effective?
Absolutely. I have to say I just learned this. I came back from Nashville. I am officially a story where I’m a certified guide. If you’re not sure what that means, I can help you to create messaging that will immediately allow people to resonate with what your brand does and how you can help them. One of the things that they went through and I did a video on this during the week, was how do you have language that has a low cognitive load? Meaning, does it take your brain a lot to understand what it’s reading or to quickly understand what that means to them? What I learned was that Meta is prioritizing low-cognitive-load ads.
Interesting. There’s a study that’s done after every presidential election. Everybody keeps saying, “Trump is stupid. He’s going to the lowest denominator voter.” By the way, this doesn’t get political. Typically, that person who can speak like what we were talking about is the person that wins. It’s because the other is above their grade level. I don’t want to tell snooty, but usually the person that communicate with the masses at that grade level, that’s probably like high school, versus a college and above graduate, is the one who wins because their messaging goes further. I don’t know if that said that, but it sounds like they’re rewarding that in a lot of spaces now.
Honestly, Donald Miller is the creator of StoryBrand. He was the one teaching us. He was telling us the story about the election. It was so funny that you said that. Trump’s words were simple enough for people to get behind. It’s not about necessarily speaking down to anybody. This is about speaking to people at their most primal state. It’s not about intelligence or anything like that. It’s about we have stuff within us that are made to find survival and to keep ourselves safe. That’s all baked in. Those words can easily be understood by that version of us. That’s why it’s easy for people to get on board.
It’s not about necessarily speaking down to anybody. This is about speaking to people at their most primal state. Share on XInteresting. I knew that from advertising. I know that from StoryBrand. That is because you can see that the language you use has to be understandable for people. If they see a word in your copy that they have to look up, then they immediately feel stupid. I don’t mean that in a bad way. A couple of weeks ago, somebody used a word and I was like, “Define that for me, please. I have no idea what that word meant.” I do feel dumb like, “Do I ask? Do I not ask?”
It’s good, too. I can be guilty of using jargon here and there. My husband pointed out to me that the word content wasn’t as widely known as I thought it was.
I didn’t know that. Maybe in our industry it is but outside probably not.
The online business people understand it, so you never know. Asking those questions helps us be a little bit more aware of where people are coming from.
Get High-Value Collaboration For A Low Ticket Price: What’s Inside The Club
Tell us about the program. What is the price point? I want to start there because I know we usually do this at the end but this is important what she’s doing. What is part of the program? It feels like something that you could join and get a ton of value from without going big ticket.
I’m keeping it at $7 a month for now. I wouldn’t even put a price tag on it but I want to keep the appointment setters that come in and try to poach people out of the community. This is a community that’s built off of social media. You don’t have to be on any of the platforms to access it. We are growing slowly but surely. We get little opportunities that we find for ourselves to maybe share some time on stages or locally. Some of the ladies are teaming up. We’re going to try and experience gallery. There’s a gallery space that has an open month and I claimed it. I said, “Can we do experience or does it have to be art on the walls?” She was like, “Tell me more.”
For all the businesses that you’re selling a service, how can you show them what you do? We’re going to have a few of them in there and they’re going to show them what they do. People will be able to come into the gallery and they get to experience what that person does in real time. We get to do things like that. Also, every month, we have a collaboration sprint call. This is Rebecca goes and find new fun things to try out. Let’s see how we can get together and try them. I usually come up with a great idea. We go around and we see who’s in the room, who you’re trying to connect with like what audience you’re trying to connect with and then we pair people up to get together and collaborate.
It’s not like speed dating for businesses.
It is. You guys have a little breakout room and we help try to get the conversation started. Our goal with those calls is that you leave having one person that you’re going to do something with. Whether it’s a post swap, an interview swap, webinar, or whatever that looks like. The second one of the month, that’s virtual. This is all so virtual. We’re going to have a lunch and learn. We get to come together and learn about things.
Juliet is going to be doing one of these. She’s going to talk about how to find and create bonds with power partners and how you can utilize each other to grow. We have things like that. If you are in the Connecticut area. We meet in person for lunch once a month. This is a little bit more of our local people. We were talking about how we can be more comfortable talking about our businesses because so many business owners struggle with that when they go to be online. They want to record a video and they shut down when they want to talk about the business.
We tried to provide tools. For that one, we asked everyone to write five questions that would make it easier for you to talk about your business. We all know if someone’s like, “Tell us about your business.” That’s a whole different feeling than, How do you help people get their books published? It helps your brain calm down and we can control the situation. We have some coming up that are going to talk about how to make better videos with your cell phone and get them to promote your business in a great way and how to have fun with it and not feel like a deer in the headlights. They have a lot of fun things planned.
The Story Brand Secret: Finding Your “Magic Words” For A 99% Sales Boost
That sounds fabulous. The partner thing, I’m very excited about because we have a group that we are in together that we share. Gretchen is one of them. I love sending people over to Gretchen Hideout. There are things you have to do to be able to get the right people. I learned that from the Joint Venture Inner Circle. Only because they’re nice doesn’t mean that they’re going to reciprocally promote each other.
The thing you and I have run into where we feel like we’ve outgrown a few partners, too. I might add that in as well. What are the signs that these things aren’t working as well as they used to? There’s a lot to it. Tell us how you’re going to use your StoryBrand, too, because you’re looking for some people on a test basis to practice what you learned in this workshop.
I have been building funnels and doing things for lead generation for years now. I’ve always had a psychological component in there and it’s like to the next level. It’s all coming together again. Now I have different tools and frameworks that I can use to help you find your low cognitive words. We were referring to them as magic words because they do work like magic. One of the great examples that Don gave us was they were working with a local pet store who was looking to increase aquarium sales.
That was like their best markup product. Don went through there and he was like okay. He had a couple different stores locally down that way and he said, “Let’s put signs on them that say kids love aquariums.” Simple. The marketing team was fighting them saying, “I don’t think that’s going to do it.” Don convinces the CEO, “Humor me for 30 days. Please have your marketing team do this.” He calls him back 30 days later, he’s like, “We got the results. You got to come in to get them.” He was like, “I went right over.” Ninety-nine percent increase on aquarium sales.
These kids do love fish. That’s the first place they rush. Unless there are a live puppies and kitties. They run to them.
It’s finding those. He gives us a lot of different ways to think about what those brands have. I still have access to all my data tools, but it’s adding a whole different layer of effective marketing that we can provide.
Ready To Scale? How To Join The Collaboration Club & New Go High Level Features
That’s fantastic. If we want to sign up for this Growth and Collaboration Club, when does it start? I think it already did but where do we go to sign up? You have a trial period, don’t you?
It’s 30 days for that. You can hop in and hop out anytime you want. If you do hop out and the price goes up, we can’t hold the $7 price for you. That should be going up in a couple months, but we want to get some of our founding members in. You have to go to GrowthCollabClub.com and you can sign up right there. You can start your free trial. The monthly sprint calls, the collaboration sprints, are on the 2nd Tuesday of every month and then we’re going to have the lunch and learn on the 4th Tuesday.
That’s fantastic. For those of you who are using GoHighLevel, we have a free training on the 3rd Thursday of every month, 9:00 AM, Mountain time. They are adding more and more new stuff all the time. I just asked her to put something. Rebecca is my GoHighLevel agency. I don’t want to have an agency of my own so I just pay her. I asked her to add something new so that I could give it a try. You will get a flavor for everything that’s going on. I believe our June is Canva. There’s a new Canva connection. Tell us a little bit about that.
It’s making even easier now for us to design things in Canva and get them into GoHighLevel. The whole ease of making things happen is getting better and better inside of GoHighLevel. When we can do things like one click and we get our canvas sends right over, like when you export it. You can export to your GoHighLevel account. It’s going to be cool. It was just so easy. I feel like it’s great when you have posts that you just want to quickly make and push it right over. Instead of having to download it, save it, and find it again. It is so much.
I have a new website for my fiction novels. It’s JulietDillonClark.com. I literally went to over to Perplexity, and I said, “Tell me how to build this and GoHighLevel?” It knows a lot about GoHighLevel. It gave me literally, “This is the font. This is the size. This is the color.” I had a step-by-step guide and build the site in a couple hours. There are a lot of different tools that you can use to get in there and work with these days. Rebecca, thank you. You guys get over there and sign up for that club.
Important Links
- Rebecca Bertolli on LinkedIn
- Rebecca Bertolli on Facebook
- Rebecca Bertolli on Instagram
- Rebecca Bertolli on YouTube
- Growth Collab Club
- Adanna Moriarty
- Kathleen Kaiser
- BreakthroughEvents3.com
- Mint CRO
- StoryBrand
- GoHighLevel
- JulietDillonClark.com
About Rebecca Bertoldi
Rebecca Bertoldi has built her businesses on creating memorable experiences for brands that want to connect with their consumers on a level competitors can’t match. She is blessed with both a creative and tech brain, making it easy to bring your ideas to life.
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- superbrandpublishing.com
- Promote, Profit, Publish on YouTube
- Follow Juliet on LinkedIn
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