Maximize Your Author Authority: The Content Brand Voice AI Masterclass

Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of engaging brand assets. Learn to position yourself as the go-to expert in your field by creating a consistent, high-impact presence that boosts your discoverability and expands your network.

Discover:

• Professional Brand Repurposing: Extract maximum value from your book’s core themes to create a year’s worth of brand-aligned content.
• Strategic Authority Building: Leverage brand identity to establish yourself as an industry leader through consistent messaging.
• Automated Brand Intelligence: See how AI tools can automate the heavy lift of brand definition, saving you time and ensuring professional clarity.

Unlock the full potential of your expertise. Join Tracy Hazzard and learn how to use AI Content Brand Identity to captivate more readers and solidify your place as a leading voice in your genre.

https://us02web.zoom.us/meeting/register/l5pR0j1ITdyj6txvelfwGA

More About Your Mentor – Tracy Hazzard:

Tracy Hazzard, Co-Founder of Podetize, is a leading authority in podcasting and media. With a wealth of experience from over 4,000 interviews featured in top publications like BuzzFeed and Inc. Magazine, Tracy is a sought-after mentor, speaker, and contributing writer.

As Director of Applied AI for Podetize, Tracy provides unique insights into the intersection of technology, marketing, and media. With a talent for pinpointing the “bingeable factor”—the crucial element that drives audience engagement, loyalty, and sales—she offers authors a fresh perspective on creating compelling content and brand visibility.

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Watch the episode here

Listen to the podcast here

Maximize Your Author Authority: The Content Brand Voice AI Masterclass

I’m excited to have Tracy Hazzard, who’s a seasoned media expert with over 2,600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column. Also, her multiple top ranked videocasts and podcasts like the Binge Factor and Feed Your Brand. She’s one of CIO’s Top 26 Entrepreneur podcasts.

Tracy brings diverse views from what works and what doesn’t in marketing, branding and media from thought leaders and industry icons, redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique bingeable factor. The thing that makes people come back again and again. Read actively and share as raving fans and buy everything you have to sell. Welcome, Tracy.

Thank you, Juliet, for having me. I always love that Juliet is up for something new. I’ve done this. I share it with clients all the time but I have never told this to anyone. You folks are the first to know the front facing part of this. The part that I use behind the scenes all the time to support my clients in making sure that they have consistent and constant content. That content sells their stuff, sells your books. Isn’t that our ultimate goal here?

You’ll get to know exactly how it works. The Author Voiceprint is a way to take that beautiful voice that you’ve created, that spoken soul and what you’ve created within your book, the messaging, and your businesses. It’s the brand that you know people are already attracted to. It takes that and it matches it with competitive people who already have audiences out there.

It finds the alignment for you in your messaging so that you can post on social media. You can create new content. You can do videos. You can do whatever type of content you want. It does not matter. The idea is that it’s capturing you and your brand. It’s taking that edge up to making sure that message is hitting the right people at the right time.

I know a lot of you have written your book. I hear this all the time, especially from the 2nd or 3rd-time authors. They are like, “Writing the book is the easy part. The hard part is getting the message out and getting that book sold.” I know that’s why on Promote, Profit, Publish, we try to promote first. These things are all things that you can do before you’ve written the book. Everything we’re going to talk about you can do to align to make sure they’re aligned with the book that you’re going to sell. That’s what we’re doing here.

A lot of authors I find are caught up in the work that they’re doing. It’s the same thing with podcasters. “I have a day job. I have a regular business. Podcasting is my side gig.” That’s the way the authors are. You guys have a normal business. You have some other mission. The book is meant to supplement that. The authorhood is meant to supplement that.

You’re busy with all of that. You don’t always have time to do all the marketing and sharing that you want to. Especially on social media, which feels overwhelming. We have things like writer’s block where we just hate social media or the type. I don’t love TikTok. Do I want to get on another video camera and do whatever I got to do in 30 seconds? I like long-form book.

Sometimes, things don’t feel aligned. We get a block because of it. We feel like what we’re about doesn’t come through. There’s a lot of our readers. There’s a huge book talk out there that is going on looking for your books. We’ve got to be in all those places to reach the right audiences. We don’t have to completely emulate what other people are doing out there. We can still have our own brand and our own message. Packaging it with a little bit of an edge, with a little different way so that it works out there.

We’re going to use AI to do that because that’s exhausting. It’s hard to fill that content void when you don’t feel capable, when you don’t feel confident about what you’re putting through. A lot of us hire marketing agencies and I am all for it. That’s what I am. I’m an agency. If at the end of the day, your sound is like everybody else’s, if the VA you hire to save you time is completely ineffective. That management of it, that money spent is unfortunate.

It’s not getting you anywhere. It’s not moving the needle for you. You want to look at how we can make those things even more effective. By giving it a structured use of AI and asking them to be able to use the tools and use the model. That’s what we’re creating here as a model. What we’re saying is that your brand is not your book. It is not your business. It is not your product. Your voice is your brand. That could be a collective voice if you’re a law firm.

It could be a single voice if you’re a solopreneur. The voice, what you’re saying, the message you’re putting out there in the style and tone in which you’re doing it. That is your brand because your brand is not what you say it is. It’s how it’s perceived. It’s how I hear that brand because I’m the buyer. If I don’t hear it the same way that you think you’re putting it out, it’s not working.

How do we get that voice brand to sell your book and your business? That’s what we’re doing. I know you feel this. You see all these authors out there running all these kinds of social media things. They’re selling books and you’re thinking, “What’s wrong with mine? My book is better than that. My show is better than that. My business is better than that. Why is it not happening?” That’s because the loudest, most recognizable ones win every single time. We have to edge ourselves in there. That’s what we’re going to build.

Using AI To Elevate Your Authority And Brand

Here’s how it works. We have three parts. We got to figure out who you are, how you sound, and what you say. Here’s what I found. I have been doing this since 2023. We started using AI in 2018. We had a jumpstart on a lot of other people. The architecture underneath how to get your AI to work is my specialty. We have a lot of data. We produced over 1,500 different style podcasts, so different brands. We made over 75,000 pieces of content.

When I say pieces of content, that’s the core piece of content. We made X7 because we may have made three videos and two graphics and other things from it. Everything is built on this idea of how you connect the brand and the content together from everything that we’ve done. What I found is that if I ask my clients or if I ask you what your brand’s about or who you are. You will lead that AI wrong every single time. You will give it a brand and a message that doesn’t attract and doesn’t engage on the other side.

That is again, back to this thing about who you think you are and who you want to be. It isn’t necessarily what is being received on the other side. My system and my AI here is what we call the Brand IdentifyR. It finds your foundation of where you are. Who do people think you are now with the content you’re producing now or the market position you have or the social media and consistency and constancy in that content that you’re creating? That’s where it starts from.

It compares that against your competitors and where they are right now. That’s step one. We ask for so little information. We ask you for your website, your podcast, or your YouTube. Any of those or all of those three. That’s it. From there, we do everything else to try to understand it. There’s lots of people out there that run these brand forms where you fill out the form and all of that. What I’ve found is it will latch on the AI that’s behind it. Latch on to what you say in that form. Everything that results from it is mirroring that. It’s giving you what you want to hear. That’s why it’s going wrong on the other side. That’s why we built this this way.

The second piece is, how do you sound? We are so lucky because we spent a lot of time on our voiceprints as we call it. Basically, we’re analyzing how your podcast is going, how the audio is running, what’s the tone, what’s the sound, what’s the energy, and what’s the emotion. We spent a lot of time on that for a bunch of other reasons. We already have this. We call it the voice vibe. What we’ve been able to do is with very little information, create a voice print, an identification of you that is accurate.

Our AI identifies your voice very quickly and knows in its transcripts how to say who you are. It won’t get it wrong because it not only knows the sound wave of your voice. If you modulate, like I get excited at times and talk a lot faster. It’s okay. It still knows it’s you even later in the transcript because it understands your voice style over time. We’ve been able to categorize that because of that. We call that the voice fingerprint. That leads to more valuable prompts because it knows how to tap into the different aspects of your style and your sound.

Pull that out onto the other side of it and utilize it to create a social post that is angry, has intense energy, and snarky. You have all of those different ways that you are. That way, you’re not one tone. That’s what happens with a lot of other brand tones when you program it in. It’s just this little sentence that says, “You’re funny and sweet.” Whatever it is. That’s what it’s latching onto. It’s too narrow for the broadness of the content you might be creating.

The third piece of it is, what do you say? What content? What are you promoting? What book? What chapter? What piece of topic? What is it that you want to go out there and say? How do we match that to that tone? How do we give it that competitive edge so somebody will listen to you and not one of those competitors about that particular topic? That’s what we want to do to create that audience engagement and the action. In your case, I hope the action is buying books. That’s what we’re doing here. That’s what I’m going to show you.

I’m going to share all three pieces. They’ve never been known by the public before. The first one is the Brand IdentifyR. It’s your AI foundation. This is what gives you your unique space in the niche. It’s finding it for you, but it’s finding the most high-powered space. The space where you can own the territory that there is an audience for. This is key. I can find a niche and space for you. Anyone can find a category can rank in in podcasts. The same thing in books. Are there any listeners there? Are there any readers there? Is there an audience for you there? That’s what our AI is looking for.

That’s what it’s going to be so that you’re not just another author. You have a lane of authorhood that you’re owning. We’re going to run it through the Voice PrintR. This is going to give it that little edge. It takes the spoken energy and your vibe. It creates custom AI prompts. Here’s the thing. You don’t have to use these AI prompts in my system. You can but you can go use them in Perplexity. You can go use them in any other system that you want to use. You can use these AI prompts and the guides. Both the IdentifyR and this Voice PrintR guide.

You can use both of them and plug them in as raw resources. It will dramatically change the results that you get from the AI on the other side. I have my Social WritR. This is the part that we’re still working on and improving. We’ve got it working for mostly LinkedIn. We’re working on tuning and creating a tune for every single social platform. It’s got the basics down to Instagram, for instance. It’s not going to create a structure or a bad post. We want it identified with the latest information about what’s working on Instagram or in TikTok or in LinkedIn. We’ve got it dialed in on LinkedIn because LinkedIn’s good about sharing what works and what doesn’t.

The others, you get a lot of noise from people who think they know what they’re talking about. It turns out to be something so programmatic that it fails. We’re brute force testing that behind the scenes. This is only going to get better and better. However, if you already know how to post on Instagram, you get an Instagram post. You say, “I don’t like to post these this long.” You can cut it down. You’re at least starting from the style and tone and the sound that is going to create better and audience action that comes out of it.

All the strategy and brand stuff we’ve given you goes in. The scroll-stopping social media posts come out. That’s the idea. There’s one more beyond this that I don’t have for you yet. There’s an Article WritR that’s going to be coming. We’re going to talk about it later in the month. If I’m not wrong, we have our chapter program in the month and the Article WritR is in that one as well. This is what we’re going to do, high voltage authority. We’re going to make sure that it’s still unmistakably and unapologetically you. We’re going to make sure your expertise and your voice is in there. We’re going to surge that to make sure your brand goes out there consistently and constantly and gives you what you need. Do you folks want to do a hot seat?

Identifying Your Very Own Brand Voice

Christine Silverstein is going to be our hot seat. A little background on why Christine’s doing this. Christine is one of the most industrious authors I have ever seen. She wrote an entire parenting book. She has turned it into a limited series show. She turned around and translated it to Arabic. If the war doesn’t go on, she’s going to be speaking in Dubai. We will have that Arabic show up and ranked for her when she gets to her keynote in Dubai. This will be perfect for her. Thank you for doing this. I know she was hesitant.

I’m so excited to finally meet you because I’ve heard a lot about you. Before we start, Christine. Does anyone have any questions or anything that they would like to make sure that I cover? I’ll make sure that I point it out or address it as I go. Christine, how are you?

I am fine. Thank you.

All I needed from you was your website, which Juliet gave me ahead of time. I want to understand what we’re going to use this for. If I’ve given you this guide for writing anything, where do you want to post? What is it that you want to accomplish with it?

I have two websites. One is for my book and one is for my clinical work.

Are they tied together?

They are. Nate he is coordinating them.

I only have one of them. I have Ideal Performance. That’s the book one, I’m assuming.

Ideal Performance is my clinical program. The other one I created just for my book is DrChristineSilverstein.com. That has all the information about the motivation of why I wrote my book, the chapters, endorsements, and things like that to promote my book. It’s also in Arabic since I’m releasing that. I developed that in the beginning. I put everything in. It has the chapters. It has videos.

What we’re going to do is I’m going to run it through. I’m going to let you know you what I’m doing at the time so you can just know how it works. Everyone else, you’re going to get a chance to play with it too. I haven’t done this in a while. I’m hoping it doesn’t crash on me. If it does, we’ll just start again. Don’t worry. I haven’t given it two websites at once. I usually give it a website but the book site is more like a content site. It should still work. Usually, I give it a YouTube channel or a podcast and the website. We’ll try it that way.

This is the Brand IdentifyR. If you have never used a gem, that’s what these are called. This is in Google Gemini. We have a Google Workspace in Podetize, where every single employee is contained. All of their data is being accessed, indexed, and searchable. Not literally searchable. I’m not eavesdropping on every single one of my team or my clients at that point.

What it does is if I have questions or if there’s a general sentiment or if there’s any of those things. This AI is keeping that in a reservoir. That’s because we have chosen not to delete anything in the whole time that we’ve been using Gemini. I’m on my third year. We’re in the deep pro model of it as well. This isn’t the public facing one that you guys use out when you use your Gmail.

What it does is it creates these Geminis, which I pin. I share with my team so that they can do them. We have a show named Brainstormer that we all share. It has all the history because we’re sharing it. All the history of all the show names we’ve recognized and the ones that didn’t get used. It can recycle them again. It’s great because I don’t have to keep it on paper. I don’t have to think about it.

I can go back here. We also do taglines for our promo caster program, our Author CastR program. We have taglines all the time. We have a tagline generator. We’re always refining it. It’s not dependent on one team member with the best prompt. It’s revising the prompt from here. That’s why this has come so far. I’m going to put your websites. All I got to do is copy them. I’ve got something called Canvas On. It’s automatically on because it’s going to give me a document at the end. That’s what I want. I want it to use those too. “Your brand is not what you say it is. It’s what others say about you. What is your brand saying? Give us your website and podcast name to get started.”

Determining The Competitors To Look Out For

That’s all it says. That’s all we want. It’s going to run. Does this sound accurate, peak performance, hypno coaching for high stakes resilience, mindful toughness, and Wrestling Through Adversity? It’s got that mixed in there. This is just the basic. This is not the only piece we’re going to use in the future. This is giving its own summary of the content message. It says, “Are you ready to explore your competitors?” Let’s go see what competitors it finds for you.

I love this part because I would say 80% of the people who come to me do not know who their competitors are. That’s a problem.

I’ve designed it. It’s giving you their website, their YouTube, and the podcast. You can go check them out. For our purposes here, we need to find three on this list. I’ve given you three podcasters, three YouTubers, and three bloggers. Remember, our goal here is the noisiest and most recognizable in that space. Not the doctors that’s down the street or the other real estate agents that you’re competing against in your neighborhood.

These are the online, the digital competitors that you have. Keep that in mind. Our goal on this list is to find three of them. Let’s pick one from the top. Are there any of those three that sound right for you? I take the time to check them out. I don’t want to do that right at this moment. We can come back. Do it again because you’re going to get to keep this document.

I’m familiar with the first one.

We’re going to write one and then go down to the YouTubers. Have you heard of any of these YouTubers? We want to stay away from three because it’s a note that they’re a projection house. They’re not living the life they’re talking about.

Probably the first one.

The bloggers, we have The Champion’s Mind. He’s got a book. That’s good. Sports hypnosis niche. Let’s stay in that one. Why don’t we do number eight?

Yes.

We’re going to pick those three as your top. It has more to do with what we’re doing when we do a content analysis than it does. You’re going to get all nine of these no matter what. The reason I’m saying this is because, did we nail your competitors? If you didn’t, we can swap one out. Juliet was like, “That one’s too corporate. It’s not going to work for me. I want to trace this person instead. I want to follow this person.” We just substituted them out.

Generating Your Document About Brand Identity

It went and re-found it and had a different set of nine. Those are things you can do with this for all of you out there when we take a little more time with it and you should. We’re going to generate the document that comes from that. The important part about this is that this is our brand identity basis. This is it for you. It’s got those competitors all listed. The top three are there. The other ones are listed and it tells you what’s next. It says, “If you’re ready for the content gap.” Sometimes people are. You go straight to that, or we’re going to go to the Voice PrintR.

What we’re going to do is I’m going to save this out in a doc for you. I’m going to just tell you because I did one already earlier. This is for a show called Weekend Crafting Adventures. She’s going to revive it. It’s formatted just a little bit differently because we were playing with things. It was done a little earlier. These are the three she chose. It’s got the same model. You’re going to get the same order of things no matter which way you push it.

Let’s go on to our next step. What we’re going to do is share this in our next step. I want to do it. If you drop it in your Drive, a lot of times it’s not public. Make sure you make it a public link or it won’t find it because we don’t have access to your Google Drive. That’s what we’re going to do here. We’re going to the Voice PrintR. It says, “Stop blending in and start profiting from a unique competitive voice. Use this Voice PrintR to find your brand voice print to create custom AI prompts. Keep your brand authority consistent.” This is something I want everyone to remember to do if you’re ever using Gemini.

Use this plus sign and then add from the Drive or upload files. Do it either way because then the document is able to be exactly seen and not summarized by. A lot of times when you type in just a URL, it knows the URL. It doesn’t go to what’s on it and read it. That is the shortcoming of almost all the AIs. It has to do with some of their limitations and risks. All we have to do is drop in our document. Add, use the plus to drop in your document.

It’s analyzing this. I have it set to go out to your websites and analyze your voice. Go find some of your videos and identify that. It’s checking out your voice influence. It’s checking out your target audience. Does that sound about right? “You spend as much time on the sidelines as in the therapy room.” That’s good. You might want to put that in your bio. Sometimes, it comes up with something that’s good.

I do work with sports so that’s the sidelines right there.

That’s it. We’re talking about your voice value. You talk about subconscious science of hypnotherapy with the blunt reality of performance and reframed adversity. That’s a good thing nowadays.” Architectural resilience, so building in mindful toughness. It’s got this. What it’s given you is the basics of the tone and writing style. There’s a lot more underneath this. This is just the top-level summary of it for you, what it thinks of your competitors.

It’s giving you where they fit so that it can find your competitive voice edge. This might be wrong. This is what we’re going to fix. We’re going to decide if we like this. It says, “You are the one who enters the chaos of a high-stakes environment and provides the blueprint for order. You aren’t just a guide. You’re the engineer of the Mindful Toughness framework. Your tone is one of urgent empathy. You acknowledge the wrestle because you’ve seen it but you move immediately into the mechanics of the reframing. You use clinical terminology to validate the struggle and athletic terminology to execute the solution.”

This is what it’s recommending for your sentence structure. “You favor the pivot. Start with a short, heavy acknowledgement of a pain point. Followed by a clinical why and ending with a punchy actionable now.” You can start to hear the structure of how we’re going to make those social posts. Your vocabulary are wrestling through adversity, reframing, mindful toughness, mental architect, competitive edge, subconscious reprogramming, and high stakes. Your hook strategy is, “Confront the anxiety head-on. Don’t promise peace. Promise the ability to thrive in pressure. Use the error as an opportunity framework to grab attention.” Does that sound right or is there something you want to adjust?

It sounds pretty much good.

Creating Contents For Social Media

You can always come back and do this again. What I did is somewhat static. When we use it on our end, we update it periodically. You will have to go and do that. You can come back. Here’s what it has done. It’s given you the prompt. I can copy and paste this prompt into any AI that I might use to write social media posts.

I can give this prompt to my assistants, my marketing firm. You should give the whole document to your marketing firm. If it’s just an assistant, give them this prompt. This is customizable. You don’t want to use it exactly as it is. it’s like, “Write a high-amp piece of content.” What kind of content do you want? A blog post, a podcast script, or a LinkedIn post regarding poor performance and anxiety? Regarding whatever it is you want to talk about.

We drop in. What is the content piece? It’s like, “I want to share this on social media.” I’ll tell you how this works in a minute. It reminds them of your role and then you insert what you want to focus on. Sometimes, our chapters or our content is a little broader than we want it. We want to narrow it and tell it what to focus on. We would insert that here. That’s the input you would give it.

The actual piece of content that you’re sharing, if you’re sharing a video or sharing a blog post. Tell it where to focus. You set the tone and style. This is already in there from what we’ve done. You don’t need to do the best practices either because we already have that. You do want to give it the output format. The output format would be an Instagram post, a LinkedIn post, or an Instagram story.

I have a question. Under prompt one, the primary brand. In parentheses, it says the mental architect. What is that saying about that?

This is what it called you. Your voice type is the mental architect. It gave you a name so that it goes back and refers to your competitive edge. It is not something that’s going to say to the public. It’s giving it a guide to go back to the voice reference for all the details. That AI is good at categorizing everything. It’s creating a title so it can find you.

I’ve been called worse.

If you don’t like it, that’s what I was saying before. We don’t like this. We don’t want to be called the mental architect. What would you rather be called?

I think that’s good enough. I have been the architect of mindful toughness over many years of experience. It does describe what other people have said about my work.

It’s probably not going to ever use that unless it is in reference to something it needs to use it. It’s using it as its own internal categorization and title reference. It categorized each of the other styles. If you want to get a Gervais or Cohn, you want to get their readers, their listeners, and viewers. You might need to adopt their tone to attract them. It’s giving you their tone here.

What happens is that if at any point you say, “I’m going to make four posts on LinkedIn on the same piece of content, the same article that I wrote. I’m going to write it first and introduce it. Tell my audience in my own voice and the way that I am that it’s here and why they should read it. I’m going to have it rewrite that post. You always want to make subsequent posts. Rewrite that post in this Gervais-inspired style, the Philosophical Mastery and prompt three, the Tactical Fix, and then the Subconscious Reprogrammer.

This is what it’s calling their style so that it can give it that tone and that category. You can take the exact same article, the exact same topic. Flush it out in all of those and see which one resonates. Which one are you attracting the audience most from? Which one is playing with your audience? Maybe your core tone. While it’s working, it’s not changing the game enough for everybody. It’s not mixing it up to attract a new audience. It’s working well with your core but we want to keep growing that.

I’m Dr. Christine’s husband. A question about that. Are you saying that you’re going to take the same LinkedIn post then going to adapt it for these other voices, and post it two or three more times? It’s basically the same content.

The same content posted again and again because you do want to do that. You want to keep posting. When we post a podcast, we recommend posting seven days a week in it from the day that podcast came live. It’s so that every day you’re gaining new readers. We want to take a new aspect of it. We want to bring new listeners, new viewers. We want to address a different aspect. This gives us an opportunity to do that.

We also mix it up with visual posts versus video posts versus written posts. We also want to attract the different types of modalities of learning. We also do that in our recommendations. That’s why there’s four prompts here. It’s because we want to use your three competitors that maybe have a tone and an edge that you don’t. These are viewers, listeners, readers that could be your clients or your book buyers. Now that we’re done with this, I’m going to create that document for you.

I’m sorry. One other point to point out. The competitors that you listed seem to be oriented towards sports issues. Christine reaches far beyond sports. She encompasses a wide range of subject material.

I work with health care and other programs.

This is why I say I’m giving you this because we’re doing it quickly as a demo here. You want to spend some time on this. You want to spend some time reading what it wrote and telling it where it’s wrong. You also don’t want to go too far. You say, “All of your competitors, there’s too many sports competitors. I also want healthcare. I want more of those that support the Arabic and Muslim community.” You want that.

It will go back and it will revise its list of nine. You can have it do it until you get to the right list you want. Tell it, “Keep these three and go find me six new ones that are in these areas.” It will go back and find it. Every time I run it, it gives me a different set of nine. It’s quirky like that. You should refine it. You should do that not as fast as we’re doing it here. It will still work here, but it’s not as good if you don’t have your own input into it.

If you don’t like the word architectural, don’t just change the word. Tell it, “I don’t like architectural. It doesn’t have a nurturing feel. It feels too overly structured.” Tell it why you don’t like it. It will go back and then you say, “Can you revise the document to remove that and put in something different?” It will ask you, “How’s this?” Then you say, “That’s it.”

It will revise the document for you. What we’re in is called the canvas space. It’s drafting that document for you. It’s got it all mapped out and ready to go. If you don’t like something, this is the perfect time for you to make changes. I’m not going to because I don’t want to take more time. I want to make sure we get to the social media posting side of things. This is where you would do that.

Again here, once you’re done with it and you’re happy with it, you can say you’re done. What you want to do is export to docs and get yourself another doc here. We need these two docs as we go forward. I will share these with you. Do not worry. You can also create your own again. This is the one for the Weekend Crafting Adventures looks like. You can see there’s your AI voice print, “Stop making cookie-cutter posts and create content dripping with your brand personality.” What a great way to say it.

For some reason, this formatting is a little funky. It doesn’t matter because when you’re dropping it in. The way we use it on our end before we give it to anyone is we see how it says insert that we highlight them. Make it yellow like this so that they know that’s where they insert stuff. We make it clear. “Insert here.” I know how to insert so I know what I’m doing there. That’s its model.

Making Engaging Blog Posts For Your Followers

The last piece is our brand Social WritR. What I need to do is make sure that I add those files. I want to add them from the Drive. I’ve inserted both those files here. I’m going to write a prompt. I wrote it out this way for WCA, which is Weekend Crafting Adventures. Add your documents. Write a prompt for an Instagram post using this content, link to the content, and make the audience want to. This is it. We’re going to do this. I’m going to write this with you. What is it we want to write? It doesn’t have to be amazing. We’re not going to publish it.

What is it that I want to write about?

You want to write a LinkedIn post maybe using what piece of content from your website that I can go grab. Maybe an article. It doesn’t have to be anything recent. It can be from old too.

Can you use a YouTube video there?

Absolutely.

I was going to say I can grab one of your blog posts, Christine, if you’d like.

Yes. Thank you, Nate.

Using this content and make the audience want to. What do want them to do? How about check out the book page. That is your book site. This is what we’re going to use as we go forward. We’ve got this and we’re going to ask it. I drop it in, “Write a prompt for a LinkedIn post using this content and make the audience want to go to my book page.” Super simple. That’s all I’m asking it to do. It already has all the information about how to write a good LinkedIn post. It already has all the information attached to these two. It’s instructed to use those and to use the guide.

Can I ask a question? You have those other three competitor profiles. Can she drop those in as well and say, “Write me a post like this for all of these?”

What it’s doing is that it’s going through all of those because they’re in the document. It’s now going to ask you questions. It may ask you and say, “You should write like this persona,” because it mirrors and matches the audience that you want for this article better. Sometimes, it’s going to tell you which one to use and others you can tell it to use all of them. It says, “What type of poster content do you want me to write, a personal reflection, a professional lesson learned, a bold call out?” What LinkedIn posts do you want? It’s asking for the type of LinkedIn posts. There’s different types like a personal reflection. You can have a professional lesson learned.

Professional lesson learned because some of my competitors don’t have the credentials I have. I always support the professional working against, especially in the field of hypnotherapy.

What content type? Is there anything you want to highlight? This is about an Olympic comeback. You can just pick a word or phrase.

She had this negative experience of fractures of her leg and she went to the Olympics. She just wanted to be happy. She just wanted to be there, enjoy, and have gratitude in her heart. She won two gold medals. That’s after the injury just eight months prior.

How about this, “Turn pain into happiness and success.”

She was able to achieve success.

Number three, what action or response? You mentioned the book pages. There’s a specific feeling or a-ha moment you want them to have before they click. It’s probably going to say something like, “If this makes you feel like this, then click here.” That’s what it’s doing.

Maybe, “If this makes you feel inspired, click here.”

Let’s put inspired. Let’s see what it does from that. Remember, you only have to do this part once if you’re writing in all the different styles. It’s using the primary brand because your voice is more pro. That’s what you asked for. Is it okay if I proceed with that voice style? Are there any hashtags or no-go words? You don’t have anything like that, I’m sure.

Sometimes people have hashtag lists that they’re working from. You can drop that in here, too. Sometimes, they have no-go lists because they don’t want to mix things like supplements or guns or negative keywords. They don’t want any of that in their posts. Some brands require that. This is a place for that if you need it.

You could use overused words as well, couldn’t you?

You can create a list.

When I was writing my latest book, we didn’t use transformation because everybody talks about transformation.

Here it is. It’s written this, “While I’ve applied your voice print, it’s essential that you fact-check all details to make sure it’s accurate and you’re proud to share it. The human eye is the final guard against brain damage.” That’s my disclaimer. It says, “Wrestle is the raw material. Most people see a slump as a sign to stop. I see it as a structural misalignment in the subconscious.”

“Look at Federica after 2018 Olympics. She didn’t hit a wall. She hit a psychological plateau. The physical talent was there but the mental machinery was jammed. She was wrestling with the pressures of her own success. In my work with elite athletes and high stakes executives, I see this constantly. We call it pain. In mental toughness, we reframe that pain as high-octane fuel. The pro lesson, you don’t find happiness by avoiding the struggle. You find it by redesigning your internal blueprint to handle the struggle.” You might want to bold that.

“Federica didn’t just get lucky in her comeback. She integrated her mind, body, and spirit to turn that mid-career anxiety into a competitive edge. She stopped fighting the pressure and started using as leverage. If you are feeling the friction of a plateau, remember an error is just the raw material for a redesign.” I break down the exact architecture of resilience in my book. You can find it here.

Look how nicely it highlighted that. It gave you hashtags. I don’t always use hashtags personally on LinkedIn. Some people do. It’s up to you. There’s a bunch of stuff that I don’t do in my LinkedIn. This is your choice. It’s a guide that you can give it. You can also add when you’re putting in the documents here. You can add any guides that you have. I have a guide for my VA. I do not use emojis. This is okay personally. It is not a part of my personality. I’m not that young. I’m much more serious than that in everything that I write. That’s my choice.

You can have some of those things. You can go back to it and you can say, “Take out the quotes. I don’t like quotes.” You can tell it to do that and then start adding that to your brand voice. You can go back to your document and say, “Don’t use emojis. Don’t use quotations.” You can start to refine it so that you don’t have to ask it to do this again and again. You can add it to your own voice print. That’s why you have the document to begin with. “Would you like me to repurpose this into a real script that talks about Instagram or a newsletter blurb using the same vibe? A series of posts that you can promote across the content?” I’m going to do that here because I want to turn this same message.

Can I ask a quick question at this point?

I want you to know what they sound like. Go ahead. What was your question?

The basis for this creation by AI was the actual post that Christine put in LinkedIn. Is that correct?

The exact post you gave me the link to.

Basically, it read it. It extracted the basic ideas that are integral to Christine’s ideas and then restructured that into this post. It didn’t start from scratch and make something up on its own.

Keep in mind here. We didn’t ask it as it’s called action to go read that post. We could have. I didn’t ask it here because I know you’re selling your book and promoting your book. We wanted to tie it to a content you’ve already done, stuff you already are an expert in. We don’t want to figure out what we want to write our social media posts in.

I literally have 800 blog posts. I’ve got plenty of content to choose from that resonates with my target audience. I don’t need to reinvent the wheel. I need to repackage it. That’s what we did here. We took it and used it to help sell the book. We took something older and helped sell the book. I don’t know why it didn’t keep your link to the book pages in. Sometimes, you have to remind it of this stuff. You’re going to have this in a document. I can take this.

It regenerated to the first one again. You can see. This would be post one. That’s the one that we already just saw. Post two and post three is the Subconscious Reprogrammer. “It’s giving you the sign. Your brain is running an outdated OS.” It may not be something you say. It certainly might be something that us technical people in LinkedIn might react to. That’s why this is so important. It’s still your message. It’s just framed differently. It’s giving you that edge to try to reach that. You may find that as you’re doing this, the Urgent Empath here. This one resonates with you and gets more engagement than the other. You want to use it more.

If I could reach out to the technical people, because that’s the way they think. I also have a spiritual audience who’s open to what I say. They may not be particularly open to the technical aspects because it’s not how they think. I think that’s important.

We’re going to copy or export that to Docs. I like to export to Docs. That way I can play with it a little bit. I can hand it off to my assistant and say, “Here’s the starting point. Work from here.” You’ve already made your changes to it. This is what it looks like in the doc. I would usually just do this and say, “This week whatever that I’m running this in.” We usually post seven and we might add two. I might add, instead of sharing the link to the book page here. Maybe I’d send a link to my video that I have on my book page or something like that or give them a manual.

Give them a call to action. You might want to change your call to action on each of these. It’s totally up to you. You want to read these and fix these. Note, it didn’t keep your hashtags that we had before. If you wanted them and you said, “I need those.” You can go back. In a nutshell, you can keep using it. It’s asking you, “Do you want to generate a series of posts?” It’s asking if you want to make a seven-day email nurture sequence. Some of these things I have not vetted. I will just say. It’s supposed to stick to social media types and not deviate.

Sometimes, it goes a little wild and generates something that I didn’t think it would. It usually does a fairly good job but only if you’re using it in your environment. If I tried to write a seven-day email nurture sequence here, it’s going to sound like me and not you. Even though I’ve asked it to write in your tone, it’s going to follow the way I always write an email sequence. Not the way you write it. That’s why you have to use these things in your own environment, in your own AI.

Remember, you can use this in ChatGPT. You can use it in Perplexity. You can use it anywhere. It works exactly the same way. It’s just not for your guides. Without using my gem that I’ve got here, it won’t have the understanding of the social media platforms built underneath it. It will have what Perplexity thinks that Instagram posts should be.

The last thing is this. Let’s say you need to know, “What other articles do I need to write? What other things should I do?” I’m going to just use this with the WCA show because it’s already programmed in. I want to make sure it doesn’t give you false ideas because we didn’t refine your competitors tightly. I don’t want to confuse you with that. We’re going to do it for another demo.

This Content Gap AnalyzR is to decide, based on the website, what else is missing based on the website and these competitors. I specifically selected the blog competitors because that’s what I wanted. I dropped in her niche that came off the identifier document. All of this came from the very first document. You could go and run this.

Eventually, all of these brand guides will look like this. You could use it from anywhere. That way, you don’t have to worry about whether or not it’s following my rules or your rules. It is going out. It is tracking all of those sites and making a determination to build you basically a 30-day content plan. That 30-days is based on your pace of content production. Some people will have more ideas than others.

I’m a prolific content producer. I produce at least a piece of content a day. Kimberly here probably produced one a week. She’s going to have a slightly slower pace. It takes a little while. We forced it to deep dive into the content in the blogs, build an SEO list, and compare it to the niche, the voice. All the other things that we have running from the Brand IdentifyR side. It’s already built in here.

Tracy, what I love about this is we have all these courses out here that tell you how to do content, write copy, put your brand, and put courses together. All of these things. They’re all very generalized. This is personalized. That’s the gap people have when they take a course. They learn how to do this. Somebody’s giving them a blueprint. They don’t know how to translate their own brand into that blueprint. This takes it from, “I’m not getting the gap there” to “I have help and everything is resonating.”

What we do for everything, Juliet, is take that Brand IdentifyR guide, the brand voice print and drop them in everything we ask it for. They’re always on a basis. In our portal, for instance. This is the future portal where you publish your show. It is going to have within the next, I’m going to say fingers-crossed, four months. It is going to have the ability to where it’s got this guide. It updates it all the time based on your new content.

If your voice shifts over time, you’re getting more adamant, you’re getting more intense. It’s going to shift the tone. Everything keeps reflecting that. It’s adjusting itself. That’s the agentic side of it of what we have going on. It’s always looking at that. These brand guides are in there. They’re updating on a monthly basis and keeping themselves current for you. They’re also continually scanning your competitors that have been selected and seeing if they’d stop podcasting, for instance.

If they’re gone, they’re off the list. We’re going to go to some new ones that might’ve emerged. It’s also adjusting them as well. What it’s doing is analyzing a content gap for you. Every time you publish a podcast, it’s going to suggest your next one. It’s going to be highly focused in your niche with an outline of what you should talk about to compete. It sounds cool. This is the executive summary of what it tells you. This is a deep dive. This is a research paper if you want to think of it that way. That is giving a Content Gap AnalyzR.

It’s giving an executive summary of what the competitors cover that she doesn’t. These are recommended post titles and podcast titles that she might not have done. They may not fit her model because she’s exclusively cricket. She might be able to go, “Coasters. I’ve never done coasters before. Instead of making resin ones, what if I made cricket ones?” She could be thinking. It could give her ideas like, “Unique strengths where you win, unique angle, blue ocean opportunities.” It’s giving you a lot of different things.

Here’s her four-week plan. “Plant your flag. Create a foundational crafters lifestyle piece. Launch an expedition or a project. Create your business of craft piece.” She doesn’t deal with the business. She does with home crafters. That would be her blue ocean. It’s to step in the business side and start to sell these pieces and reinforce your expertise. She’s starting to cover things. It keeps doing this. The next month, she can run it again and get her next niche for the next four episodes. It’s also giving you quick wins of things to post on Instagram, tough love podcast intro, or the gear I use page on your website, which is a great idea.

This is Tom’s sister, by the way, Kimberly. I’m going to suggest this to her. She and I are going to restart this show together because she doesn’t want to post. She doesn’t want to do it every month. She wants to broaden it. We’re to broaden it with Cricket and embroidery because that’s what I do. I’m going to do one a month. We both don’t have to work that hard.

Anyway, this is the idea of what you’d get. You can save this out and utilize this. You’ve already given your email address here. Our team follows up. This creates the Google Doc that you can then save. You can also use it to dive into, investigate, or plan an episode when you’re ready to plan that. That’s there as well. This is what that looks like. I can’t get the other ones to put this in yet from the gem. We’re working on that. That’s it. That’s how it works.

How To Use AI To Create Emotional Engagement

I have one question. I have recently joined some book clubs. Their main objective is to look at my book and to dive into it and to have emotional engagement. Is there something I can say to AI about that I want to reach people through emotional engagement or just direct it like that?

When you were creating the Brand IdentifyR, you say, “You’ve got my audience right. You understand me but I’m working towards being a resource for the Arabic community and having this other aspect of it. I want to highlight those. I want to do more of that going forward.” It will incorporate it into your Brand IdentifyR and into the voice guide when you go to the next step.

Make sure you do it back at the beginning. Select your competitors smart so that they are reflecting that kind of audience as well. The ones who already have that kind of audience are the perfect ones to add there. If you don’t see them on the list that we generated and you know who they are out there. Maybe you’ve been following them on Instagram, then add them in. I’m going to give you all the guides.

You guys can use this on your book, your business, and your podcast. All of it together. We just released the Perfect Reader Playbook on March 3rd, 2026. The report that goes with that, we’re going to start having you run this first. The more clarity you have on this, the better report you’re going to get from the Perfect Reader Playbook.

The Perfect Reader Playbook is about a two-year book marketing plan that is generated. This is going to give you a lot of clarity around, is your brand what people think your brand is? We always have that perception, that gap. Perception is reality. It’s not what we think our brand is. It’s what our audience thinks our brand is. The more clarity we can get there, the better plan we can get for our book, our business, or a combination of them. Tracy, are you keeping this in beta for a while? I know you’re going to charge at some point.

I am, but this is absolutely free. You guys can use it. This is the Content Gap AnalyzR.

I would take advantage of this, since you’re going to be her beta crew.

If at any time they move or they are not there, just email me. Reach out to Juliet or to me. We’ll get you to where they are located. It means they probably went to the front-facing app. It shouldn’t be. To give you an idea of how you might be able to do this. This is an ongoing AI trend to create. These are called micro AI SaaS. That creates them. In Scott Carson’s world, they would have created a mortgage calculator. You created this calculator that somebody uses. You’re creating micro SaaS. That micro SaaS is being used to draw people in as your lead generator. The IdentifyR one is our lead generator. That one will always be free.

This is such a time saver. Many of us go to classes on what is our brand. We get a coach. It’s expensive. A lot of times, they don’t understand us. They don’t get it right. We’re often trying to build something that doesn’t align with who we are and what we’re doing. This is going to nail it for you and take all of that out of the way. You’re not paying coaches an enormous amount of money to do this work.

Don’t agonize over it. This is what I want you to know. It’s a dynamic piece. You can go back and run it again. You can even give it the old one and say, “I want to revise this and get it more updated.” You can even drop that back in and it will work in my system. Spend about, I’d say an hour total. Cut your time off because you will make too many changes. It will not work as well as at finding those edges in that uniqueness.

You’re going to want feedback from us about how it’s working or what we’re doing?

Please let me know if you run into a glitch or if something’s not working. If you want something else that I didn’t give you, let me know what it is. I’m adding visuals in the future. You’re going to be able to do a visual brand guide so that you could create better graphics. That’s coming next. Let me know if you want new features or it’s not working for you. Let me know what we could do. I could try to sit down and nudge it for you because I’m comfortable doing that all the time.

Can we have your email address?

It’s Tracy@Podetize.com.

How To Generate A Voice Identification

One other question about voice. Early on, you talked about voice identification. Is that a written voice or is it an audible voice you’re talking about or both?

It’s both. Since we process audio files, we’ve worked on an audio wave version of it that is unique so that we can identify AI in our platform. We’ll eventually be able to gate out AI podcasts. We don’t want them because of the advertisers that we take on our platform. We need to be able to screen out a non-human podcast and identify them. We built this to be able to do it. At the same time, because we transcribe everyone’s episodes, we need to get the “who spoke” correct.

The number one thing, if you’ve ever seen it happen, when you get a transcript back. My last name’s Hazzard and they always spell it with one Z. Even in YouTube, when my name is on the channel. They still spell it wrong in the transcript because they’re not smart enough. What we’ve done is we tied the thing so that it knows whose voice that is. It has a voice profile of who that person is in the rest of our platform.

For example, with Christine, you’re cloning her voice. Is that to produce voice content by AI for her?

It’s not a clone. We can. I have an agent that sounds just like me. We can create agents from that. It’s not to clone your voice so that you would do your own show. It’s to make a chatbot that might talk about the book or to be able to answer questions. My team uses my chatbot to find out what I think of something. We call her TracyTOO. We’ll ask TracyTOO, “How should I write this email?” My customer service team will drop in the email that they wrote. It will say, “How can we make this sound more like something Tracy would say?” It turns out exactly like it. It’s doing it only in written for that person. When the voice speaks, it sounds like me.

Thank you.

Thank you for stopping by. Let me know what you think of this because it’s a great tool for people. Doug is on here. I know Doug’s daughter is trying to keep up with his social media. This might be a great way for Doug to have the social media done for him and his daughter just post. Take a little burden off her as well. If you missed this, this will be up on YouTube. It will be over on my show as well.

Important Links

• Tracy Hazzard
• Tracy@Podetize.com
• Binge Factor
• Feed Your Brand
• Brand IdentifyR
• Brand Voice PrintR
• Brand Social WritR
• Content Gap AnalyzR
• Ideal Performance
• Christine Silverstein

About Tracy Hazzard

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

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