Search Is Changing (Again). Here’s How to Stay Visible

AI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person perspective to create an authentic connection, Iris explains everything you need to know to help people find you on the vast internet space.

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Watch the episode here

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Search Is Changing (Again). Here’s How to Stay Visible

Sign Up For The Book Awards

This is something you should not miss. All of us are using AI. Iris Goldfeder is here to tell us about the implications of Google. Before we get started with that, as all of you know, out in the book world, everybody has taken those bestseller campaigns and they’ve cheated, and they’re no longer valid. Amazon will not allow you to put that sticker on your book. We highly recommend that you go out and sign up for book awards.

BookFest is coming up, and they have a great array of awards. They are prestigious awards, and if you go over to TheBookFest.com, you can go over there and register. If your book came out between 2020 and September 16th, 2025, you may be eligible for some of the categories. Those kinds of stickers build authority, and we can put them on your book.

I’m also going to have Desireé from BookFest on to talk about what the event’s all about, because it’s cool for readers and authors. My guest is Iris Goldfeder, and she is a longtime entrepreneur with more than 25 years of experience in the marketing field. Her passion is to help her clients grow their business. Her motto is, “I meet you where you are.” Iris firmly believes that if you’re not online, you are not an option. That’s brutal, Iris.

It’s true. If your competitor is online and you’re not, who are they going to find? Not you.

Take it away.

I’m Iris Goldfeder. I own GasStoveCreative. We are an all-in-one marketing solution for service-based businesses. We provide all digital products, so websites, SEO, video production, social media, all of it. My passion lies in SEO and how it’s changing. I have everybody and their mother saying to me, “SEO is dead. Why should we invest?” It’s not dead. It’s changing, and it’s changing so much that what worked in May is not working now.

It’s funny because we have a weekly SEO meeting with my team. In the beginning, I was bringing stuff to them, going, “This all changed.” Finally, I was like, “I own the company. Give me a report every week of what you found.” I know what I know, but I want to make sure they know what they know without me telling them. Every week, they bring me a report on all the new stuff that has been changing, and it’s mind-blowing.

A couple of things that I want to talk about are when people think of SEO, there are two things. There are SEO and SEM. I did a video on this on LinkedIn, and I want to explain the difference. SEM is Search Engine Marketing, and that’s where you buy ads and pay for pay-per-click. That happens fast. SEO is the long game. SEO is where things happen organically. It takes ten months to a year to kick in. Now, it’s maybe a little longer because of AI, but it’s something like cultivating a garden. You plant something, you plant a seed, and it grows over time. That’s what SEO is. It’s not something that’s going to happen fast.

Google’s Crackdown On AI Content

What has changed? There has been an AI-generated crackdown. Google can tell if what you’re putting out there is yours or if it’s AI. What they’re looking for is originality. AI pulls its information from lots of databases. If you write something that somebody has written already, Google is going to know, because that’s where it’s pulling all its information from. You want to be careful about that.

Sharing Your Lived Experiences In First Person

The other thing is that a lot of authors will speak in third person, like, “Juliet Clark is an award-winning.” Now it’s, “I’m Juliet Clark, and my story is this, and I’ve done this.” It has to be first person because that’s what they’re looking for. They’re looking for the true experience. They’re looking for first person because it’s something that you’ve lived and it’s something that you are talking about that happened to you.

Focusing More On Niche Content And Hidden Gems

Hidden gems, and this is fun. They’re looking for more niche. Rather than corporate speak, they’re looking for blogs. They’re looking for information that has been written in a blog. What we’ve done is our SEO services, what they were, like we would update the website, we would update the Google business profile, we would update the backend, the meta tag schema, and I’ll explain what schema is in a minute.

What we started realizing was that there are a lot of snippets coming up with AI. They’re pulling that from people’s blogs. When somebody is doing a search, rather than the company coming up right there, sometimes you don’t even have to look on the left side. You could look on the right side, and you’ll see a snippet.

For authors, it could be that you wrote a blog about your book, and there was something prevalent in the book that you wanted to get out there. You would focus on that, and after a while, Google picks that up and pulls it off your blog and puts it on top. That’s authority. That takes time. I have a lot of authors that I know. I’ve met a few who are like, “I put my book on Amazon and it’s sold. I got a bestseller because all my friends bought it.”

Somebody releases a book and they want all their friends to buy the copies so they can get high up on the list, but they don’t put anything on their website that’s prevalent, and they don’t put anything on their blog that’s relevant, so it doesn’t get pulled. You need to make sure that anything that you want out there, put it on the blog, write a blog post.

Interacting With The Audience Through Blog Posts

The other thing is that if somebody has specifically asked you a question, write a blog post about it. Say, “I was going through my email and so and so asked this question, here’s the answer,” and make a blog post out of it. This way, it does two things. It lets your audience feel that you’re listening to them because they’re going to look at it and go, “That was my question.” A lot of other people may have the same question. You’re answering that, and then Google sees that you’re interacting with your audience, and they love that. When you have those blurbs, they’re called topic clusters. I’m going to give you the industry speak.

Another good thing is your writing process. People love to know a writer’s process. You drive to a cabin on a beach and you stay there for three months, and that’s how your muses come to you, and that’s how you write. People love that stuff. Make a blog post about that. People buy products, and a book is a product, but they also buy the people behind the product.

The more they know that person, the more they’re going to be inclined to buy that product. The more you talk about it, Google is going to be like, “They’re connecting.” They’re looking for a connection at this point because everything is so AI-ed out. A lot of people are using AI as a replacement and not a tool, and that’s where the mistake happens.

I write articles, and I write articles for Juliet’s Magazine. I’m a good writer, but my grammar sucks. I forget where to put a period or what punctuation I should use. I’ll write the article, and then I drop it into my chat and say, “Clean it up.” That’s it. It’ll put those long dashes in, and I’ll fix that piece. Other than that, it’s cleaning up what I’ve done. A lot of people have it written for them, and you can tell.

Why Use Long-Tail Keywords

I have my team do my social posting for me. I’ll say, “This is what I want you to write about.” I know they’ve dropped it in AI. I don’t say, “Let’s break this down for you.” Can you imagine that, Juliet? Can you see me? No. Long tail keywords are another thing. Rather than doing book marketing, a lot of people are like, “I do book marketing.” No. “How to self-publish fantasy novels.” You want to be very specific about what you want out there. That’s called a long tail keyword. Short tail is like, “Book marketing.” Long tail, “How to self-publish fantasy novels. Key actions that you can take today.”

Sometimes I will drop an article into ChatGPT. I’ll say, “Give me five great titles for this.” Can Google tell that AI created my titles?

No, that’s different. When I do my proposal emails or my proposal follow-up emails, I don’t want to use the same subject for everybody. I’ll be like, “These are the last three we use. Don’t want to be redundant, give me some more titles.” That’s what I use it for. It’s also good if you’re writing something and you’re trying to articulate something, and you can’t remember the word. You’re like, “What is the word for that?” I drop it into the chat, and I’m like, “What am I trying to say?” It’s like, “You want this word.” It’s like, “Thank you.” You do that.

You know what else? A lot of people don’t know this, but as a publisher, now all of the platforms ask me, “Did AI create this book?” There’s a difference between “Did I write this book with AI, and did I have AI clean it up?” You always have to remember that, too. Iris is going to tell you that AI doesn’t clean up well, sometimes.

Sometimes it doesn’t. Watch out for malapropisms because it will give you a similar word. It’s like the difference between prosecuted and persecuted. I saw a sign one time that said, “Shoplifters will be persecuted.” Malapropisms, you’ve got to watch out for them.

Does it work the other way? “I want to write about this. Write me something,” and then you go in and take what it does and fully edit it in your own voice. Is that acceptable?

You can do that, yes, and. You want to make sure that you’re not giving it everything in your head because then, it’s not an original idea. You can say, “I want to write about this and write it,” and then you can edit it, but you want to leave part of you out of it so that it doesn’t write that part for you. Does that make sense?

I know somebody who needed an eBook fast. They needed it done in three days. They needed it edited, printed, branded, and the whole thing in three days. We all know timing. We know how realistic that is. She did it in AI, and she said, “Can you look at this?” She sent it to me at 10:00 at night. I went, “Which one of your chats wrote that?”

Updating And Republishing Old Content

She was pretty much like, “F you. What do you mean?” I started highlighting stuff, and I sent it back. She’s like, “I hate your guts.” I said, “Just write the idea. Write it coming from you so that it’s not obvious that it was all AI.” She did, and she fixed it. You want to be careful with that. Another cool thing you can do is republish old content, but with your current point of view.

We evolve as humans, hopefully. That’s another story, but we evolve. Something that we wrote five years ago, we may feel differently about now. We may feel something similar, but we’ve lived enough, and there’s a different point of view that we can offer to it and say, “This is what I thought back then. Not that I don’t still think that. However, because of my lived experience, this is how I look at it now.”

Things that you can do now without having to hire somebody necessarily, audit your existing content. Is it recent? Is it authoritative? Is it helpful? This is tricky. I don’t know if you can do this without somebody else, but adding internal links between your blog, your book, and your pages. The more internal links that you have, that helps with SEO now.

AI Is Not A Search Engine – Yet

SEO is Search Engine Optimization. It’s AEO, it’s Answer Engine Optimization, and it’s GEO. I know Kristy is like, “What?” It’s GEO, which is Generative Engine Optimization. They’re all different doors into the same room. Meaning SEO is keyword-based. If you’re working in chat and we’re lazy, which is why this is even an issue now, or not an issue, I’m going to say an opportunity, but if you’re working in chat and then you’re like, “I’m hungry. Who has the best mushroom burger around me?” It’s going to come up with a list of things.

If you notice at the bottom, it’s going to say, “Searching the internet.” It’s still searching. It’s not a search engine. AI is not a search engine yet, maybe in ten years, but right now, it’s not. It uses Google to find the answer to what you’re looking for. That’s where there’s an answer engine optimization. When we do SEO now, we are making sure that it’s not just a keyword, it’s a key phrase. It’s not just a key phrase. It’s a conversation piece for me to be found. “I’m looking for a web agency that specializes in SEO in the Lafayette, Indiana area that also does websites.”

It’s not saying, “Website, Lafayette, Indiana,” or “SEO, Lafayette, Indiana.” There’s this whole freaking phrase that’s going on. All of the keywords are mixed up in it, and that’s what they’re doing now. On chat and even in Google, it’s not just like, “SEO near me.” Now, it’s like, “I’m looking for this,” because they’re so used to talking in chat now that they word vomit in Google as well. Google has to do the same thing. It’s been a trip watching everything.

Can I give an example of the links real quick, in case people didn’t know what you were talking about?

What do you mean?

You said you used multiple links in there, so you have connections in your articles.

I can’t get to my backend, that’s the problem.

I have an example, if that’s okay.

Yes, please.

Every week, we have our podcast. Tracy Hazzard’s group put it on my website. There’s the link for my blog. Embedded in there, there’s the YouTube video. Now we have an extra link. We have a link to Apple, so you can listen to it. It’s those types of things that you can see in your articles. That’s what you were talking about.

Yes, it is. Yes, and. You can also connect your internal website links. Your book link would be the parent page, and then underneath that, you can have the podcast as a child page. The podcast will still be its own page. Once you start interlinking like that, it gets a lot of internal traffic. You need to hire somebody for that. Even I get confused with that. I’m like, “I don’t know. Do it.” I give it to my team because that’s what they’re there for.

Refresh Your Homepage Regularly

We already talked about adding personal context and your unique voice. It’s important for you to be speaking from first person and your lived experience. When you write in third person, Google goes, “Eh,” but when you write about you in a lived experience, they love that. Refresh your homepage. I’ve been saying this for years. Always refresh your homepage. I don’t care if it’s every six months, but do something. Change something on it. You want to use headings. You want to use things like H1 headers, alt text, and meta descriptions.

If you go to the back of your website, depending on what you’re on, alt text would go on the back of a picture so that when somebody is hovering over the picture, the alt text pops up rather than just the picture. These are to make it ADA-compliant as well. A lot of people with disabilities will come to your website, and they will use tools that will read the pictures to them. If they hover over the picture and it says picture, they don’t know what they’re looking at. If they hover over the picture and it says, “Iris and her wife on a still lake with a mountainous background and clear blue skies,” they can picture that. That’s what you want to do on that.

Ranking For More Specific Keywords

SEO mistakes. I don’t think this is an author thing. I think this is in general. People are trying to rank for ultra-competitive vague words. Dorothy, we’ll use you. “Ranch Life in Alberta, Canada, and a Woman Rancher.” It needs to be specific. A lot of people are doing vague things out there and expecting Google and anybody to be able to find them. You put Ranch Life in Google, and it’s going to come up with Texas. It’s going to come up with a whole bunch of things.

Treating Your Website As An Online Storefront

It’s going to say what ranch life is, but it’s not going to talk about what you’re specifically looking to talk about. I want to get back to the refreshing your homepage piece. I view a website as an online storefront. Picture if you’re walking down Main Street and you’re looking at all the different stores. There are certain ones that are calling to you to walk into.

That’s what your website should be. When somebody gets to your website, you don’t want them to keep walking down Main Street and not come into your store. You want to give them something that’s going to go, “I’m going to stop here and I’m going to keep scrolling down the site.” As they scroll down the site, you want to give them a reason to stay on the site so they keep scrolling and learn more about it, and then they get to where they want to buy from you. That’s important. Is it clear? Is it compelling? Is it easy to walk through? Make sure you’re looking for those things.

Write For Readers, Not Algorithms

Getting back to the mistakes. Writing for algorithms instead of readers, don’t do that, because all you’re going to do is it’ll push the algorithm, but it’s not going to draw your reader. You want to draw your reader, because guess what? As you draw your reader in, the algorithm is going to catch that, and it’s going to automatically change the algorithm of what you’re doing. Speak to the person that you’re speaking to, not just to get rankings.

Aligning Social Media With Your Website

You want to use social media to complement your website, especially as an author. You want to be getting in front of people. We do video because I think the best way to know, like, and trust somebody is to see them. The only way you can see them is on video online. All of our clients do video. I think I have two clients who don’t want to be in front of people. That’s their thing. It’s very successful.

Understanding Your Why When Writing

You can do it yourself with your phone. You don’t have to hire somebody necessarily. If you want it done professionally, yes. It could be a Saturday night or whatever, and you have your phone on a tripod, read a paragraph of your book, and post it on your socials. Say, “Have you thought about buying the book? Here’s part of it.” People get to know you. Now they’re reading the book in your voice, not in their head. That makes it more personal. People get to know, like, and trust you because they see you. When you are writing your book, what is your why? Why did you write the book? Michael, I’m going to pick on you.

To be fair, I’m probably one of the most opinionated people I know. I wrote a book based on my opinion.

I’ll challenge you on that.

I’m joking. I know a lot of people that’s going through trauma. I’m going through some concussion issues right now. My book is about certain things to get out of your own way that I’ve shared with people. Per what you said, republishing what your new point of view is one of the things I’m working through right now, because I have to go through this every day.

The readers of my book, I have shared the principles of my book multiple times over the last ten years. I codified them and put them in the book. I gave them to some people who said, “We would like to read this because this would help us with X, Y, Z.” This is a voice for a thought for something. I did it backwards. I didn’t have an avatar or a persona first.

I said, “I’m going to write not a self-help book, but a book about some stuff that I liked. I tailored it to the people who liked what I was saying.” Now, with version two, I have to go back and speak about it in a little bit of a different voice because now it’s germane to what I’m going through, because it’s more real right now, where I could tell you it happened 10 years ago, 5 years ago. I say, “This is happening now.”

Now, I can refresh, as you were saying, about what it is. My book, at the time I wanted to publish it, was written towards a certain group of people with whom I had shared some insights verbally, and I continued to write it for them. That’s how a couple of my books came about. It is conversations with people, and me having insights, and them being able to speak towards it.

My first book right now is about ten principles to get out of your own way. The first principle is that you are a force, and a force isn’t good or bad. A force just moves through stuff. If you are neutral, when you come in, you can now read the room and then react accordingly, and you don’t get lambasted, or vice versa. You’re not getting taken advantage of.

The last one says that only you can stop yourself. What happens when a force acts on the movable object? You’ve got to get out of your own way to keep moving. It’s all a circular idea. I’ve shared this with a lot of different people, and they’ve gravitated towards it. I’m looking at things you’re saying, like, is anybody searching for what I’m saying outside of the people I’m talking to? Have I written for the reader?

Yeah, I wrote for the reader. I went back because I didn’t want this to be non-relatable. I wanted it to be personal. Right now, I said sorry four times. I think principle number seven says give yourself grace to make concessions. Right now, everyone here is giving me a whole load of grace. Thank you all. I appreciate you all because I know my brain isn’t as quick as it usually is. I have to give myself the grace.

Part of it is I say I’m sorry because I think in my mind that even though I have a lot of stuff I want to tell you, these little hiccups that happen, this little brain fog that happens, these little words that won’t come through make it less than. I have to give myself grace. This is where a lot of these things work with, whether it’s working with people who are disabled, or with people who have no agency, have no voice, and listening to folks I’ve talked to. That’s where the book was written for, the first one.

Does that help, Iris?

Yeah. One thing that I will say is stop apologizing. Say thank you for being patient. You have nothing to apologize for. I know it’s hard. It took me about a year and a half to get there. I would send an email and be like, “I’m so sorry.” Now I’m like, “Thanks for your patience.” I get that, and thank you for sharing that. That was very personal.

That is an example of something that you can write a blog post about. You can put that blog post on LinkedIn or whatever social media you share it on. That is something that Google will pick up on because that is very personal. That is very meaningful. It is very relevant. There are a lot of people out there with TBIs right now with football and all the other sports, even basketball. The WNBA right now is like WWE wrestling. It’s nuts. They’re getting the crap beaten out of them. My poor Caitlin.

I digress, but anyway, I asked you why, because that’s a personal thing. That is something that people are looking for to connect. You have your audience, but you can invite a whole new audience by bringing that out there. That gives you more visibility, readership, fans, and all of that. Thank you for sharing that. Google yourself and your book. What shows up? I want you to pick one blog post that you can update for clarity and relevance. If you wrote something two years ago or a year ago, update it and repost it.

Balancing Fun And Seriousness

As I said, if a reader has asked you a question, write a 300-word blog post answering it. That’s going to go far. It will go far with Google. The more activity that you do, Google notices that. You build authority, and it takes a while to build authority. When you have it, you have it, and then it starts looking for your stuff. That’s where you all want to get. I’m going to do a little call to action. I want to be clear on this piece. If SEO feels like one more should, it should because it is. For you to get found, it’s important.

It was so funny. This guy found me on Google because we’re number one in Lafayette. That means my team is doing a good job. My last five clients came from my website, and they’re huge clients. They’re not like little clients. This one guy wanted SEO. I said, “How did you find me?” He said, “Google.” I said, “Okay, great.” I said, “What is it that you want to do?” He said, “I want to hire you.” I said, “Okay, but for what? What is it that you think you need?” “I want to be found.” “Okay. Why?”

A lot of people are like, “I want to do SEO because I want Google to find me.” It doesn’t happen like that. I said, “It’s great that you want to be found, but it’s going to take about a year.” He is like, “I know.” I live near Purdue University, so he does student housing. He’s getting ready now for next year. He wants to start it now. By next year, he’ll be up there because it’s very competitive around here. It’s nuts. There are probably 7 or 8 different property managers.

I said to him, “Why did you choose me? Besides the fact that I’m number one on Google, why did you choose me?” He said, “You came up number one. I went on to LinkedIn, and then I went on to all the socials, and I watched a few of your videos. I watched your podcast. I was like, ‘I want to work with her.’” I said, “Fair enough.” He knows what he’s getting into. I don’t mean that as a negative. I’m fun to work with. Right, Dorothy? I try to make it fun, but I’m also very serious about what I do. At the end of the day, I make my clients money. I help them get found so that people buy their product, but it takes time.

Identifying Your Own Keywords

There’s a PDF in there that you can download. It’s five things that you can do. You can also book a call with me, and I can give you some hints, tips, and stuff. I’m trying to think if there’s anything else that’s important. Does everybody know what your keywords are for people to find you? Dorothy, you know yours. At least you know some of them. That’s important. You want to make sure that you know your keywords.

For you, Michael, it could be TBI. That’s a short tail keyword, but it could be people with traumatic brain injury due to a concussion from whatever. That would be a long tail keyword. You would want that on your website somewhere. If you write a blog post about it, you want that in the meta tag on the backend. Whatever you title it, make sure that it’s long so that search engines can find it. Cable, what is your book about?

Lots of different things, but it could be a CTE, an injury from inflammation of the head. It’s speaking to a process that people come into when they don’t know that they need a certain amount of relaxation in order to sleep. A lot of people get so tense in the chest area that when they’re sleeping, their chest is so tense that their lungs can’t push up their chest.

It’s not sleep apnea, it’s not a blocked airway. They just suffocate because their chest can’t lift up. This is happening to all the football players. It happens to a large portion of the basketball players and boxers. It happens to large people who don’t breathe normally in life. They’re going through life, and they don’t breathe very often.

Their chest gets very tense. A large portion of the population is finding themselves sleep-deprived. They don’t know it. They’re like, “I don’t know what’s going on.” They have the sleep tests, and they’re like, “Everything is fine. Nothing is wrong.” They can stay in that space for three hours. Someone gets up to 8 or 9 hours of suffocation at night, and they don’t even know it. That’s when they shoot themselves.

Most pro football players and other football players, at some point, their brains are so dead from not sleeping, and they don’t know it. The fastest way to kill yourself is with a gun. When I identify someone from 8 to 9 hours of suffocation, I say, “Remove any guns from his house because he’s very close to suicide.”

It’s a book that could cause a massive opening of eyes and understanding. It could be a very controversial book about a topic that very few people know about, because it’s very difficult for them to research and understand. They’ve said to the boxers and football players, “The only way we know how to study this condition is if you die and then we study your brain.” At this moment, it’s something that I’ve gotten quite a bit of information and understanding into. I offer solutions in the book as well, but it’s something that I currently work with my clients.

I’m sure you do it already, but you could probably write a blog about a client without using the client’s name, like a case study or something like that. “This person came to me.” I would start doing that.

I haven’t been blogging. I do share my insights with people, but I have not stepped into the blogging space.

Okay, you should do that.

Including Transcripts In Your Video Content

Let me ask you that, Iris. Sometimes, I don’t blog, but I will summarize a video and drop the video in. How does it handle something like that?

If you put the transcript of the video in, it will be fine. It’s looking for copy, at the end of the day. It’s looking for a story. If you do a video, as long as there’s a transcript and a clean transcript, not like if I put a video up on LinkedIn and I tell my staff, “Do not use closed captioning on LinkedIn,” because it sucks. It’ll say Iris Gold-whatever it is. It doesn’t say, “GasStoveCreative.” It says something completely different. I’m looking at it and I’m like, “What is that even?” You want to make sure that when it pulls the transcript, you’re editing it. If you’re editing it, you are using keywords that you want to use.

My stuff goes through Castmagic, and it’ll give me a transcript, but that’s AI-generated. Have I blown the whole visibility thing by putting it up, because you do want it to say what the video says?

No, because there’s a video accompanying it. There’s a difference. If you took just the transcript and used that as a post, it wouldn’t be okay. If you have a video accompanying the transcript and it’s like, “Here’s the transcript of the video,” then you’re good. When you’re doing a transcript, you can bold certain words when you post it. A lot of people don’t realize that. They just put the transcript out, and there’s nothing that stands out.

Sometimes, people will be like, “I listened to the video.” Unless they’re listening to the video and they couldn’t understand one of the words that you’ve said, then they’ll go to the transcript to look for that. If you don’t bold something specifically that you want them to see, then they may skim over the transcript. You want them to actually read the transcript. Google will know, because Google sees everything. They see the mass moving. They know how people are getting their information. It’s a little scary.

What To Expect From Next Month’s Training

Iris has a PDF that you can grab with some SEO information. Also, she’s doing a Discovery Call for you, a 30-minute free discovery call. If you have other questions or you want her to look at something, please grab that link because she needed a minute to think about what Cable would do. Maybe Cable would like to get together and discuss that more in-depth. Thank you very much, Iris. That was very informative. Remember our training, and I know this is going to sound funny, it’s Karie Cassell, our dietician. She is the author of The Domino Diet. She’s going to be talking about transforming your emotional eating.

I know for all you authors, you’re like, “What? Why?” A lot of us work from home, and we have more access to our refrigerator and our pantry than we ever did in Corporate America. If you’re someone who doesn’t close a deal and then you runs down to the pantry, you’re probably not as healthy as you should be. Working at home for all of us has created a great lifestyle, but it can also create some challenges when it comes to that thing. Thank you all. You could sign up for that at BAMagTraining.com. Iris, this was excellent. Thank you.

You’re very welcome. Thank you, guys. Any questions? Let’s connect on LinkedIn. Sign up for the discovery call. I’d love to talk to you and talk some things through with you. Download the freebie Acrobat file. It’s five things you could do now. This was great. Thank you for having me. I hope this was helpful. Did you guys get value out of this?

Absolutely. I got a lot out of it. I’m using too much AI. That’s what I got out of it.

How To Train AI Tools

A lot of people are. When AI first came out, every marketing agency that I know freaked out. They were like, “We’re screwed.” I said, “No, you’re not.” If you explain to people what it should be used for and how it should be used, you’re not screwed. Just help them. Talk to people. People are afraid to talk to people. That’s why I tell my clients. Let them understand what it is. It’s a tool. It is not a replacement. If you use it as a replacement, then you’re misusing it.

Another way that you can use it is an amazing tool is the way that you talk to it. If you want information from it, be specific. Don’t say, “I’m looking for this.” If there’s something that I want for my AI, I will get very specific because you are training it as you’re talking to it. It is constantly learning. Everything that you input into it, it is learning who you are and how you speak to it.

If you’re in a rush and you’re like, “I’m in a rush. I need an answer to this,” it will answer you the way that it knows that you need the answer, but you need to train it. Be specific when you’re asking questions, when you want to find something, and when you want to learn something. If you ask about the Korean War and certain specifics, if you get really specific, it will give you unbelievable specifics. You have to get really specific in your interaction with it.

To add to that, we have the new Superbrand Audience Accelerator, which I know a lot of you guys bought, and you get a two-year marketing plan. It’s very comprehensive. That’s a different application. You’d be amazed at how many times I’m on a call with someone and they’ll say, “I can go run that on my own.” I’ll sit there and say, “Yet here you are because you don’t understand the prompts, you don’t understand what you’re asking for.” That’s why. There’s a difference between using it as a tool and using it in a platform manner, too. It’s great when you can learn both of them on there. Dorothy, did you have a quick question?

No. I just wanted to say that that’s how I’ve been using it, and I’m wondering if that’s okay. I ask and then I say, “This doesn’t sound quite right,” and that’s okay to use it as a tool like that. Is that correct?

A hundred percent. If it gives you a question and you’re like, “That’s not what I was looking for,” it’ll say, “Can you give me more context?” It may not ask for more context. It’ll say, “Put in more information so that I can better understand you.” The more you put in, the more it’ll get it. It’s a trip. My wife had a migraine, and I was like, “Let’s talk about the state of the world.” It was like, “How deep do you want to go?” I was like, “Deep on a Saturday night,” and I went down this rabbit hole. It can do different things. You can use it for different things. I have them named. Cara is my regular chat, and Cara 2.0 is my marketing chat. I have her completely dialed into my business, to my voice, to my clients, and some of my clients’ voices.

Thank you all for coming. I appreciate it.

Thank you all.

Important Links

• GasStoveCreative
• Iris Goldfeder on LinkedIn
• The BookFest
• 5 SEO Moves Authors Can Make This Week
• 30-Minute Discovery Call with Iris Goldfeder
• The Domino Diet
• Superbrand Publishing Monthly Training
• Tracy Hazzard

About Iris Goldfeder

Iris Goldfeder is a long-time entrepreneur with more than 25 years of success in the marketing field. Her passion is to help her clients grow their businesses and her motto is- “I meet you where you are.” Iris firmly believes, “If you’re not online, you’re not an option!”

Contact info: iris@gasstovecreative.com

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