Building Effective And Efficient Funnels With Rebecca Bertoldi

Authors must learn how to build the right sales funnels to attract the right audience and maintain a steady source of profit. Rebecca Bertoldi is here to present the most effective and efficient funneling strategies while you write your book and build your author brand. She explains how to build your landing pages, maximize your social media reach, make your website mobile-friendly, and take advantage of automated processes. Whether you are a beginner in funnel strategies or looking for practical advice to elevate your current sales process, this discussion is for you.

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Building Effective And Efficient Funnels With Rebecca Bertoldi

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Folks, did you know that we have a GoHighLevel training every month? Probably a lot of you didn’t, but we recommend that authors get on board with GoHighLevel because it’s confusing to go learn three or four different programs to get done or what you need to get done. GoHighLevel has it all in one place. It’s super easy.

In this episode, Rebecca Bertoldi. I’ll let her introduce herself. She is going to go over how to do the funneling because I know for a lot of authors, you know how to do social media. You’re sketchy on the email list but the funnels just blow you away. You don’t have the foggiest idea because there’s so much involved. For those of you who are reading, if you want to see Rebecca’s slides and what’s going on, I suggest you go over to our YouTube channel, Superbrand Publishing if you want to watch the entire video. Rebecca, take it away.

Thank you very much. My name is Rebecca Bertoldi, and we’re going to be talking about funnels. Now, we have so many kinds of funnels out there but let’s get to the basics. What is a funnel? Let’s start there. A funnel is essentially just a path that we want someone to take that’s going to get them to become a customer. There can be funnels that have lead magnets and they’re bringing people through and they’re starting to nurture them for you then we can have other sales funnels. There’s so many different ways that we can look at this.

Regardless of what funnel you’re going to build, the most important part is knowing what that plan is after the funnel. I see so many people go in and spend a lot of time on a lead magnet. They create something awesome. They want to share it with everybody. You go in, you get that lead magnet and then nothing. You have somebody that has went in, signed up for your lead magnet, you give them the lead magnet and then leave them hanging.

They want to do something with you. They’ve already shown that they’re interested in what you do. Let’s take that opportunity to let them get to know you better. Let them get to know what your process is. That’s a big one for people. A lot of times, we’re offering similar services than our competitors but our process can make a big difference between me and somebody else. We’re able to use it as an opportunity to share more about how we do our work and how we bring success to our clients.

I’m hoping that it means you have good intentions for your file and maybe just need a little help building it up. Maybe we can do that now. We’re going to take a look at some that I’ve preloaded to just give you an idea. If you think about how many programs you may have. A lot of us have some lower cost programs. Maybe we have some mid-tier and then we have our high-ticket items. When you are bringing somebody through a funnel, you want to get them to the first step where they’re going to have a big impact.

It’s not likely that we’re going to go from lead magnet to one-to-one coaching in one swoop. People need to get to know us a bit more. While a lot of our lower cost products are wonderful, they’re usually self-guided. They’re getting people to be a little familiar with you but not so familiar that they know what it’s like to work with you in a one-to-one setting. Typically, that mid-tier in a lot of cases that I see is a group program and getting people to that group program is going to be a lot easier than getting them to your one-to-one program.

When we’re looking at the funnels, if our funnels all lead to that group program, it’s going to be a lot easier. Once they start working with you, they’re going to feel the difference of working with you. It’ll be a lot easier to get them to go from group to one-to-one. From the funnels and the automations, you’re likely going to get them into your group coaching or your mid-tier. Knowing that, what paths can we create from someone that’s in a cold audience to that group program? We think about those objections that we get and we want to overcome those objections along the way.

Funnel Copywriting & Coaching Teaser

We want to, from the very beginning of the funnel, maybe even like the video that they see before they opt-in. We want to start seating that mid-level program. We do that through examples. We can say, “In my program here, I’m going to teach you how to write your funnel copy.” You can keep mentioning the name. By the time they get to that offer for that mid-level coaching, then they already know what the program is. They already have a good sense of what’s inside because they’ve been getting a bunch of details for a little while now.

That is a huge deal because if you’re bringing people through and you’re isolating the product that you know you want them to sell or to buy in the ends. It’s going to be like a shock when they get there. We don’t want that. We want them to even start being curious about it like, “I wonder what else is in that program.” It’s not necessarily a hard sales pitch as you’re going through in the beginning. It’s more of, we’re going to keep mentioning it. It’s those touch points. The more times we can mention it, the more time they are more familiar with it, the better the conversion will be.

Optimizing Funnels For User Focus

I’m going to share a couple of examples, and remember that our funnel will also go hand-in-hand with automation so you may want to go back. Juliet, I know you have some recordings of our automation’s session. Maybe that’s something that we can link them back to take a look. We’re here in high-level and I am here on the site’s tab. If we’re looking at our menu on the left-hand side, we’re under sites. The first tab that comes up, we have a bunch of different options. The first one that comes up is our funnels.

Now, it’s not to say that we can’t have funnel like pages inside of the website or anything else. There’s a couple of functionalities that we want in our finals that’s available here. First, with any funnel, we want to make sure there’s not navigation like on the regular website. If people had too many options, too many things to click, they will click all the things and they may just get distracted. If you’re anything like me, you’re like, you click here and you completely forgot what you were going to the website for in the first place.

We want to make sure that the only option they can do like the only action they can take is opting in to whatever it is that you have. Your funnel should literally lead them from point A to point B. Now, these are a few coaching funnels that I had grabbed and this one is pretty simple. We have the home page, upsell page and a thank you. One of the things in high level, in the upsell page, you have so many more options with the funnel versus websites. We want to be able to add products in that would allow us to upsell those in there. You could also have the little bump products.

That could be something like, let’s say somebody was buying a funnel template from me. I could also include, “Would you also like the emails to go with this?” It would be like a bump up. It’s an easy way or a one click option for them to upgrade their order. In a lot of cases, we’ll go through these and have your video sales letter here and your benefits and all that. We don’t need it to be crazy on these opt-in pages, especially if it’s a freebie. You’re bringing people right through. After they do that, this is called an exit intense pop-up.

As soon as I was heading up to X out, it comes up. These can be handy, honestly, for collecting people’s information. The next step in here is that upsell page. Now, you always want to give them the option to say, “No, thank you.” I have seen some creative lines like, “No, thank you. I don’t want to increase my revenue.” You want to write something in there that makes them feel like, “I do want to do that. I don’t want to check that box. I don’t want to put it out there that I don’t want to bring in more clients.”

You can have something hard to click. There’s great ways to just upgrade the orders and then you bring them to your thank you page. This is like a very basic funnel. From here, it would end up going into automation. Automation is going to start to nurture them. After they’re done here, one of the things that I always recommend on a thank you page is having some content to consume. Let’s say that you had a funnel for a webinar. On the confirmation page, you have an opportunity to maybe add another video from you or something else that they can consume because they’re here. They’re a warm lead or hot lead because they just signed up for something.

What else can you give them to do before the webinar? Who knows how far away that webinar is. We want to keep them more as you go. Those confirmation pages with some videos on it can go a long way. The other thing that you can do, if you so choose, you can do these. They’re calling it a broadcast page but I call it a watch page. You can always have your things streaming right into here, but especially for the replay. I like to build out a page that has the call-to-action button underneath it. It makes it easy for people to take that step or take that action when they’re watching the video, versus maybe sending them to a Vimeo or something like that, where we can’t control the button there.

Authentic Engagement Tactics

High-level is so awesome. If you did have something in your email to them, it’ll hold on to their information so that they know it’s them when they get there. You can have this be timed if you want. You can say, “This replay is only available for the next three days.” Some people will do that to make sure they’re not using too much space in their platforms because videos can be very big file sizes. I would say if you’re going to have urgency, just make sure it’s real urgency. Don’t fake it. We want to be authentic. I’ve heard from so many people like, “I told people that but I don’t know how to make that happen so I didn’t do it.” It’s like, “Don’t say it then.”

There’s a lot of easy ways to plan for this where it will automatically say, “Redirect to another page.” They can have a countdown that start when that particular person’s IP address gets to the page. There’s a lot of ways inside of high level that we can customize this journey. Now, the other thing that you can do is, in an email we have something that’ll say like, “Hello, first name,” and it’ll fill in their first name. We can do that on the page as well.

If they’re going through a process, there’s a setting inside of there with forms and everything that you make your contact sticky. What it does is it essentially takes their information and holds it inside of the URL. It would hold all the information in there. I’ve used this and let me give you a few examples of how that works. You can use it. If you have somebody signing up for a class. They would get to the thank you page and it would be like, “Welcome, Christy. You’re all set,” or it can say something like that.

When you’re coming from the email and it knows who they are because it’s their email address and it’s all tracked. You can do something similar and be like, “Juliet, this offer was made just for you.” There’s ways to personalize that during. Now, one of the things about setting up funnels is when we’re creating that, we need to meet people where they are in that buyer’s journey, so the language, the way that they’re searching for stuff and the way they’re asking questions will tell you where they are in that journey.

Let’s say, for example, we want to buy a pair of shoes. Being in the very beginning stages like, “I need to get shoes for an event.” We’re in that very beginning stage where we’re just trying to find shoes that might work for the event. Let’s say we come across Betsey Johnson shoes that we like and we’re like, “I’m going to go with Betsy Johnson.” Now, I’m in that stage where I know which brand of shoe I want to get and it’s just going to be about, what shoe do I buy? The way I ask questions throughout that process will change. In the beginning, maybe I’m searching comfortable shoes to give the presentation in then I see an ad for Betsy’s.

Streamlining Social Media For Beginners

I go in there and I’m like, “I like these.” Now, I’m going to go and say, “Betsey Johnson shoes that work for or professional or something like that.” I’ve got the brand name in there, so how I’m searching is changing based on where I am. Your funnels need to do the same thing. You can have a funnel even if you just break up your journey into three basic stages of problem aware, solution aware and finding the person to help you. Problem aware, they understand the pain that they’re feeling but they don’t know why it’s happening or what the fix is. They would be searching out a solution to that problem.

The ones I hear about all the time are technology driven. If I have somebody that’s searching for, how do I use social media for my business? That can be like a very beginner’s guide that I can set up a funnel for and say, “Here’s a beginner’s guide to choosing your social media and what to put it out there for that platform.” The next step might be, I know now what to do with it but how am I going to make this happen? Maybe another part of that funnel or part of the email is creating all this content is fun but it takes a while to get it ready to post. Let’s get you some tools.

They’re at different stages there and if they were ready to be like, “I don’t want to deal with tools. I don’t want to deal with all this stuff. I just want to send pictures and have it magically appear on social media.” That’s where I come in. You can gauge where they are based on their language. It’s important that you know where they’re going to go next before you even start sending traffic to your lead magnet as you’re planning that out. If I am going to give somebody the beginner’s guide to social media, what are they going to need next after that? After even the social media tools.

Social media isn’t the only way we market our companies. We also have email marketing. Maybe the next thing is going to talk to them about email. Now that you’ve got your social media down, let’s make sure you’re building your list so that you can control your audience. You guys see how we can keep adding to it until they get to that point where they’re ready to be your one-to-one client. It’s about having a great plan for them because you can anticipate the things that they’re going to need before they can.

When you are bringing them through that, they’re like, “I didn’t even think of that. I am so glad I have her here to tell me that.” When we’re able to give that much value and serve in that way. You’re the natural choice when they’re ready to pay somebody. If you’ve helped them all the way up to this point, why wouldn’t they want to reciprocate and return the favor by working with you? There’s so many things you can add into your funnels. I love to add in little pieces.

Boosting Camera Confidence For Business Owners

As you build more content, you’ll have a bigger selection of content to use. Let’s say you wanted to get somebody to feel better about going on camera. Maybe I would send them a video and say, “Here’s the things that I did in my space to make me feel more confident on camera.” It doesn’t always have to be a big tool or a workbook or something like that. It’s just those little things like how you make sure you’re looking at the camera or you’re not a deer in the headlights when you’re looking at the camera. Those are all common problems that business owners have when they’re trying to promote themselves.

We went from this world of shopping with brands to shopping with people and all the people are like, “I can put myself out there now.” It’s scary at the beginning. It is, especially people that don’t do video. It can be terrifying. If there’s a way that I can help people to overcome that fear and make them feel better about what they’re doing and make them feel better about the content they’re putting out there. I look at some of my old stuff and I cringe. I’m like, “Who watched this?” We’re going to grow. We’re going to learn and become better and better as we do it but we need somebody and that’s where we all come in.

We need somebody to help us get to that next step and get over that fear. This is a prime place for funnels. Now, the technology behind funnels can be a little overwhelming, I can imagine that. I feel like high-level has done a pretty good job of making sure it all flows together well but there’s always tech things. I’m going to go back into the funnel and share some of that. Inside of our funnel, I’m going to get in the edit side of the opt-in page. One of the great things is the funnel to know that they have different steps. If you have it set up where when they click to register. When you have these settings here, it can say, “What do you want to happen after they submit this form?”

That’s usually where a lot of people get tripped up. They’re like, “I made the form,” but what’s going to happen after they fill out the form? It’s a big question I get. This is where you get to set that. You can set that on the form side itself. If we were to say edit form, our settings in here. It says when they submit the form, they either get a message. They can go to another page or they can go to an order confirmation. There’s two places where we can make these settings and there’s a reason why there’s two places. If you were using a form to just have people place in order, which you can do because you can collect money in forums.

You would want it to go to this order confirmation and it will automatically just load that for you. You don’t have to build another page. It’s a pretty great thing. However, if you’re looking for it to just go to the next step, you can do that as well. We can change this from use the action from the form builder and we can say, “Go to the next step.” I have mine on auto save, which has been very nice. They added that feature because I don’t always remember to hit save. Additionally, inside of our area, once they get to the next page, they submit everything. We can have even more things that are talking to them.

Sticky Contact For Seamless User Experience

Also, in our form settings, we would just turn on the sticky contact. It’s going to remember what they typed in. Let’s say, for example, you have somebody sign up for a webinar and you have a VIP upgrade. The next page would take their information from that form and bring it to the next page where you’re like, “Did you want to upgrade to a webinar or to a VIP?” It will fill in their information already that they had already submitted. They don’t have to put in their name and stuff again. The only thing that will never carry over is a credit card number and you don’t want that to happen anyway. We don’t want somebody’s full credit card number going into a URL anywhere.

For their safety, we’ll keep that on. We’ll make sure that they are continuing to put it in. If there’s anybody here from Canada, you also have the option toggle on your GDPR compliant form. I don’t love them because they do require the extra step and a lot of times people don’t take that extra step. It is required in some cases, especially for Canada and for Europe. That is how we make it sticky and that’s how it would roll over to have their name. If you are running ads to this funnel, you have the ability to you put in your Facebook pixel ID. Once they submit it, Facebook would see that it submitted and that’s what it would count as your conversion in your ad system.

If you are running ads on Facebook, what do you want Facebook to know when a conversion happens and the conversion could be, let’s say that they’re filling out this form. This isn’t necessary an application, but let’s say it’s a lead. We got a new lead when this happens. When this form is completed, it signifies a new lead. We want Facebook to know that because that’s how they know who to send the ads to or who to serve them to. When it gets data back from your site that a conversion has happened. It’s able to perform a lot better.

Mobile/Desktop Layout Adjustments

When you are building up funnels, it’s very important that we are mobile friendly. Having a good mobile experience is very important. That is something. If Google don’t feel like your mobile experience is good, they won’t send you traffic. I want to make you guys aware of what these visibility buttons do. What they are doing for us is, we can say like, sometimes a graphics just don’t translate well to mobile. We don’t like how this is going to spill over. They’ve made it a little bit easier these days. You see these little icons. We can say, “Are we adjusting the mobile or desktop version?”

I can come here and say, “I want this to be 45 points on mobile so that it fits well.” Now, everything fits cleanly. What if you had something that you didn’t want to show on the mobile? Maybe this guy doesn’t make sense on mobile. We can come to the styles and we can say hide on mobile. We have a way, too. You’ll see that the image is still on the desktop version but it’s not on the mobile. Sometimes, with one of my clients, we had a nice-looking header image of a woman in business. On the mobile version, the way that it cropped for the header was weird. It didn’t show the woman. It showed her kitchen because of the way it crops on mobile.

Sometimes, we have to have a separate image, one for desktop and one for mobile. That’s okay. All you would do is essentially just hide it. You hide one from a mobile and hide one from a desktop that you have two different images. We want to make sure that experience is a good one. The other thing I highly recommend for both desktop and mobile is having a call-to-action button. We want them to be able to take action before they scroll, which is considered above the fold. That’s an old newspaper term. You don’t want your ad above the fold before people have to flip it over. We want it before it starts scrolling.

You want to make sure your button is there. We would want to add a button before they go. You also want to make sure that you have buttons especially on mobile along the way. Who wants to be like, “I’m in,” and then have to go find a button. We need to take any resistance out of this process. The easier it is for them to buy, the more likely they will buy. Sometimes, I find like on the desktop version, he’s got his picture here. It looks good to have everything aligned left, but not necessarily on mobile. It looks a little off that everything is left.

What we do now and this is pretty new. We have the option to change the alignment based on which version you’re looking at. All those little details go into creating a wonderful funnel experience. It’s important that we want to make sure that everything looks like it’s supposed to be there. Everything is easy to read. You don’t want to have a crazy background with all these patterns and colors then try to have over top of that. If you can’t figure out what it says in a couple seconds then it’s got to be changed.

We want to make it so easy. Google wants pages loading within a couple seconds on a 3G phone. We want to make sure that our images, even though they just put an image optimizer in. You don’t want to upload a high-res magazine quality image to put in an email. A) It’s not going to go through. B) It’s not a good experience for the user because it takes forever for that to download. The closer you can get to your image dimensions being where you’re going to use them, great.

Automation Integration For Appointment Funnels

Now, I’m going to touch on this a little bit. We did do an automation class already but typically, your funnels will be attached to an automation. Let’s say that it was the webinar one or an appointment. With the appointment, we can show these are three different funnels that would go with one, say if you’re doing an appointment funnel. This is the confirmation and the reminders. This is what would go out if they didn’t show or if they canceled, so having those already to go. You can make it so that they will automatically change the person you’re going to meet with. If you said that they were a no-show, it would automatically trigger these automations.

It’s important that we have them because sometimes, life happens. Maybe there is an emergency. We don’t know. If they didn’t show, let’s give them the opportunity to come back and do it again maybe once. I don’t know about you guys but if no-show twice, I’m not doing it again. Having all of these in place so that when people are going through your systems, it’s going to automatically nurture them. It just saves so much time for you and it helps you to create a wonderful experience. That’s what you want to focus on. What is this experience going to be for them? Juliet, we had a couple questions that came in ahead of time.

Adaptive Funnel Strategy

How many steps should be in a good funnel?

That’s the tough question because there’s no magic answer to that. It’s as many steps as it needs to make the person feel cared for, supported and they 100% know that you can help them. If you can do that in a couple steps, all the power to you. In a lot of the work that I do, I find that it’s not so much the individual funnels that have to have so many steps, but if they don’t take action at the end of a funnel, you need to have another one ready to go.

Let’s say, for example, somebody comes to a webinar. You do a wonderful offer to everyone but they don’t sign up. What happens after that? Do they just get left there? “You didn’t sign up so I don’t want to talk to you anymore.” We want to make it so that they are getting closer or at least in my opinion, with the heart centered marketing that I focus on, let’s say they’re not ready to work with me. How else can I support them before they’re ready? What else can I do? Let’s say you didn’t attend this class or you didn’t purchase after this class if we had an offer.

I would maybe send you into another funnel that talks about how to write a great copy for your funnel. That would also help you to be funnel ready. How else can I support you that’s going to get you the result that you want or help you get closer to that and closer to working with me? Those are what your other funnels should have. It’s not necessarily, do you have 1,000 steps in this funnel? I can tell, I created funnels for Mary Morrissey’s DreamBuilder live event. I had about at least 300 steps in that funnel.

Whether it was an email going out or a text or a voicemail. For a three-month campaign, there was a lot going on. In their case, we had ways in the member portal that we can show them ads. We had to make sure those ads went live and when it was going to be showing on the website. All of those things we had to take into account and make sure that it was all mapped out so that whenever we launched our funnel that everything was in place.

If you guys are following someone like Russell Brunson, he does great work but you don’t need all these if-then statements that are in his funnel. It’s like, “If they don’t do this, then take them over here.” If you’re a beginner, you don’t need all that stuff. Rebecca, would you agree? Unless you have a physical product, you probably don’t need either.

As you go more, you’re going to want to have some of those if-then. That’s like if they didn’t sign up, we want to bring them to a different funnel. It can be that simple. It doesn’t necessarily have to be, “If they didn’t do this then we’re going to send them these 50 emails and then if they don’t respond.”

Russell gets into it.

I can tell you with Russell Brunson, I used to get it because I had to unsubscribe from like fifteen places. I would get multiple emails a day and that is not the experience I want for my clients. I don’t think that you have to necessarily go Russell Brunson big, but I do want you to have a good idea of where they would go next. Plan for where they’re going to go next.

Be consistent inside there when you send out those emails and things and think of that customer journey. How do you feel when you get several emails from Rebecca every day? You’re just like, “It’s time to unsubscribe.” Keep that in mind. You want to connect but you don’t want to spam the heck out of them. Can my funnel speak to multiple audiences if the end products help everyone? That is such a loaded question. First of all, your audience isn’t everyone. Rebecca, take that.

I don’t feel like it’s a good use of your time and your marketing dollars to try to shove everybody into one funnel. If we think about it, let’s just go with age ranges. We’ll start there. I would not talk to somebody in their twenties the way I would talk to somebody in their 50s. Their lives are very different. Their wants, needs and desires are very different. They’re pain points are very different. I wouldn’t necessarily, unless it was something like everybody has no gallbladder or I don’t know. Some common thing in there that could be like that.

Tailored Messaging For Different Audiences

For the most part, when you are doing your marketing, you want to have a very specific avatar in mind for that funnel. I wouldn’t send out a funnel to my chiropractic clients in the same way that I would send it out to a coaching client. While they’re both in the wellness industry, their needs are very different. While my program can help both of them, they’re going to help them in different ways. Even if there is a common denominator in the program, the more you can speak their language. You want them to feel like, “They’re in my head. Do they have a recorder in here?”

Effective, Specific Ad Language

You want them to feel like you know what they’re going through and you’re the best person to help them. I say no. Please do not include multiple avatars in there, but let’s say you have an eBook that could maybe help both of them. You’re messaging, your landing pages and everything would be different. They would speak very differently to them. When you’re running ads, let’s say you’re doing a Google ad and you want to tap into something like when people are searching for something, they’re actively looking for that product or service. They’re typically closer to being ready to buy.

If you’re bidding on keywords, you want to make sure that language speaks directly to the person that it’s going to help because otherwise, you’re just wasting money on keywords. If I were to bid on a keyword that was enrolled more chiropractic clients or chiropractic marketing. I wouldn’t go in there and talk about coaching. We want to be as specific as possible. It’s not to say that you can’t have multiple lead magnets that speak to different people. That’s fine, but you don’t want to cram everybody into one. Please don’t do that.

To add to that, look at who you’re talking to. If you’re someone who is probably 50 and over, you don’t like getting texts all day. If that’s a funnel, that probably will go to email. If you’re under, I would say 40 or 50, I don’t know exactly what that demographic is for the text but those kids that grow up with a phone, they came out of the womb with a phone. Those people a text funnel is absolutely because they’re probably not looking at email as much. That’s the way they grew up communicating. Keep that in mind as well. That might change the type of delivery on the funnel and there is texting. You can make text funnels and go high level, too.

To that real quick. I was shocked to find out that some of my younger cousins, who aren’t that much younger. Maybe 8 years or 9 years younger. They’re like, “I don’t even have an email address.” How do you survive without an email address? Definitely knowing how your audience wants to receive information is huge.

Those are the kids who grew up with Google Gmail in their high school and they understand now that they were profiled as teenagers and they want nothing to do with it. When the schools came in and offered Gmail as a way to train their AI. I’ve created a funnel but people don’t or aren’t going through it. Where do I get traffic from?

That’s a great question, too. There’s this myth out there that when you build something, people are going to magically find it and come swarming in. The reality is, you’re not going to get organic traffic until the search engine sees signals that other people like you. They always say things like, “Google doesn’t like you until everybody else does.” It’s going to be hard to get organic traffic. Every site has what they consider a domain authority score from 0 to 100. YouTube is at 100. Basically, it’s how trustworthy do the search engines think you are. They want to know that if they’re sending traffic your way that you’re going to answer the question that the person typed in.

That’s their whole goal. It’s to find people’s answers as fast as possible. If somebody clicks on your ad or your site and then sees that you don’t have the answer to what they’re looking for and hits that back button right away. That’s a big red flag for Google. I’ve seen people instantly get knocked down from that. When we are trying to send traffic to our pages, you can of course share it on social media. You want to share it with your list that I know you’re building. You can also run ads to it.

Boosting Search Rankings With Content

Ads are probably going to be the fastest way to get people through there and it will start building up that authority with Google ads. We can do an ads class another day, but the difference between Google ads is you have different types of ads you can do. The search ads are the ones that will align with your keywords. A great example is I work with a supplement company. The reality is, when Trump was elected, I told them, “We need to start optimizing your site to be a manufacturer in the US right away.” We did that.

We knew that volume was going to come as soon as those tariffs went into place. Now, they’re ranking at the top for supplement manufacturing because we did it so early then we also tied in. We made an eBook on how to choose the best supplement manufacturing partner for your brand. We also created a blog post that talks about how to create your own supplement product. These are all searches that we’re seeing. They’re in California, but they serve the whole US. In the US, we were seeing that there was a huge trend for the US based manufacturers. We also saw that people were looking for more advice on how to create their own.

We’re looking at the questions people are asking and what they’re searching for and we’re creating content around that. That’s what you want to do. It’s a great example to show. We started running ads. We’re doing lead gen ads, so we’re sending them to a form to fill out. We’re getting great leads in but now that we have the eBook and that blog, we’re all able to send the traffic there and the blog sends them right back to the form to fill out.

They’re getting leads in. They are a B2B brand, so B2B can usually be higher as a cost per lead but they’re getting leads in for $8 per person. They’ve closed two in the last three weeks, which has already covered the next couple months of ads for them. It’s all about how you align with how people are searching. One of the great tools that I like for these purposes is AnswerThePublic.com. I know I’ve shared that site with a couple people before but that shows you and you can get a couple free searches a day.

It’s showing you the questions that people are asking around those products. This is where you can see what stage that they’re in or any topics. You can go on to AnswerThePublic and you can put in, let’s say stress relief. It’s going to show you all the questions that people are asking around that. If you create content that answers the questions, then you’re golden. That’s how you’re going to get that organic traffic.

Another great way of speaking, that lead magnet. When you’re in a stage, everybody’s has a QR code and everybody’s got a phone now. Have that QR code ready for people to get right to that landing page. Amanda, I’m not sure that we have time to go over a Facebook pixel. Maybe when we do the ads but I know you know Rebecca so you can get together with her personally and get that done. Where can we find you if we want more help? Before we do that, let’s talk a bit about Snapshots because you don’t have to start this from scratch.

High Level Snapshots Overview

That’s very true. The wonderful thing about high level is they have what they call Snapshot. You can either use somebody else’s or you can create your own. There’s a lot of great things you can do there. Those funnels that I was sharing came from a Snapshot. I bought a suite of them so that when there are people that aren’t that tech-savvy that work with me, I can now offer those and say, “This will get you up and running pretty quickly.”

There’s places out there that sell them but I found ones that automatically fills in all of your information from your business profile that we set up in there. You can literally import the website and the funnel that have lead magnets that go with it. It’s going to change all your information and you can be up and running in a day.

Very efficient and not so scary, because you’ll find it as your building. You’re going to trial and error. I did something a couple months ago that set off a text anytime anybody opted-in to anything. I was just sitting here on the phone going, “What is going on?” We had to go back and figure out what I did that activated every option on every funnel. You’re going to get into some little things like that. Rebecca, were can we find you if we want help?

You can come visit me at RebeccaBertoldi.com. In there, you can go in and we can do a demo for high level if you want to check it out. Once you sign up for that demo, you can be able to see a video but I like walking people through just to see if it’s a good fit for them. There’s always a lot of fun tools that we have with it.

Welcoming Message And Support Offer

For those of you reading for the first time, we have this every month. Usually the third Thursday at 9:00 AM, Mountain Time. You can always go up and sign up at GHLMonthly.com. Don’t go now, though, because I have to change it. You can always go there and see what the next one is. If it’s something you need help with, get yourself registered and come join us. You don’t have to be an author. You don’t have to be our client. You can just come and get some education. We’re not picky about who you are. Thanks, guys. If you need help, contact Rebecca.

Important Links

• GoHighLevel
• Rebecca Bertoldi
• Superbrand Publishing on YouTube
• AnswerThePublic
• GHL Monthly
• rebecca@rebeccabertoldi.com

About Rebecca Bertoldi

Rebecca Bertoldi has built her businesses on creating memorable experiences for brands that want to connect with their consumers on a level competitors can’t match. She is blessed with both a creative and tech brain, making it easy to bring your ideas to life.

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