Writing is a primary form of communicating that is inherently social and cultural. If you are writing a non-fiction book, most likely you are addressing social and cultural narratives. As you are working on your manuscript, highlight those salient points that can be further developed into an article or blogpost. This is especially effective if you can make a connection with newsworthy stories and provocative social dialogues.

What will help you gain attention is offering a distinct viewpoint that can expand the scope and depth of the narrative. Sometimes there might only be a loose connection with the content of your book, yet your book offers an enhancement to the dialogue and a fresh perspective. The key is to be mindful that you don’t have an overt agenda that you are trying to articulate. Clearly you will have a position on the topic, but you will have a wider audience if you explore the subject from several vantage points.

We are currently in the process of developing and publishing a book that explores the effects of digital technology on our children. The author has been in the education field for decades and is very concerned about the negative impact smart phones have on children’s neurological and social development. Because the subject is extremely relevant and emotionally engaging, the author has an excellent chance to get media attention. Her book will not be released until the fall of 2023, but she is busy putting together several articles that tackle the subject with a variety of talking points to populate social media now.

It is important that you give yourself at least 6 months for pre-publication promotion. Here is where you have the chance to appear on podcasts, submit articles and generally build a community around your forthcoming book. It is also recommended that you create as much video content as possible. You want to build a treasure chest of video B-roll that you can utilize in various applications.

About the Author

Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.