Why Gemini Is The AI Crush You Didn’t Know You Needed!

Gemini is one of the hottest AI tools right now, and seasoned media expert Tracy Hazzard has been using this tool to help podcasters make their production and content creation processes so much easier. In this episode, she joins Juliet Clark to explore the right way to utilize Gemini, especially in generating, refining, and editing articles on Google Docs. She provides a quick training session to break down her strategies for using AI to produce highly engaging content without losing the authentic human touch. Tracy also explains how to use Gemini in generating images and integrate keywords for SEO purposes without overdoing it.

—

Watch the episode here

Listen to the podcast here

Why Gemini Is The AI Crush You Didn’t Know You Needed!

Tracy Hazzard is a seasoned media expert with over 2,600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column, and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand, one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views on what works and what doesn’t work in marketing, branding, and media from thought leaders and industry icons, redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is identifying that unique binge-able factor or the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

‐‐‐

Introduction

Tracy, welcome to the show. I’m so excited about this.

I love teaching AI because I love the expression on people’s faces when they go, “I never tried it that way.”

Gemini For SEO

I taught a whole course. I took what I learned from you and taught people how to streamline, but I’m excited because I don’t use Gemini. This is going to be all new for me. I’m a Perplexity girl.

Perplexity uses multiple different AIs like large language models underneath it. Some of the new ones out there use multiple things to accomplish what they want. Sometimes I can tell you if you’ve used ChatGPT or Gemini. I could tell the difference any day of the week by your results, not just the process but also, as you’re typing into it, it has a distinctive process and how it asks for things. You can tell whether or not one is using it or the other.

The interesting part is that some of the biggest companies we use stuff in are using Gemini as its basis. That is my reason for going all in as a content creator using Gemini. Think about it this way. If Zoom, Canva, and some of these large companies that have tons of diverse companies utilize the large language model that is a part of Google’s Gemini, then there’s more real learning data, not just people going in and trying to hack ChatGPT or just type in stuff in for their own personal use on a one-off basis. These big companies are using it to serve their clients.

The information in there is getting richer and richer and smarter and smarter. It’s why I think it’s moving faster. The second reason I like Gemini is because my ultimate goal as a content creator is to get search engine optimization to rank. You want to rank. Whether or not you want to get Google search ranking, YouTube ranking, or you just want to have good keywords so that you can make some money off of ads, it doesn’t matter. All those search engines work the same with the same optimization model, but Google has been doing it longer. They have a lot more rich information underneath them. I would want to go into a place that knows more.

That is so true too because I’ve been looking into ads lately. I want to generate more ads and I talked to a company a couple of weeks ago. It’s $10,000 a month and I’m thinking how can I use AI to learn to do that myself because I don’t want to get somebody $10,000 a month to do that.

The big key is at the end of the day, you will not make any money off of those ads. It will not click through. It will not result in a book sale. It will not result in the things that you want if you do not get your keywords right.

It’s the same with books.

It starts with that. Sometimes we call it metadata, SEO, focus keywords, and long-tail keywords. You may have heard all of those terms. They’re all interchangeable with what we’re doing underneath it all. If we don’t embed our blogs or our social media posts, sometimes you put them in hashtags on your social or YouTube, but it’s still the same thing. It’s a keyword or keyword phrase. We have to get them right. We have to hit on the one that has the most people searching for it.

If I were doing something in my business my keyword is “podcasts for podcasters,” which is the tagline for my show Feed Your Brand, nobody types that in. They don’t type in the podcast app, “I’m looking for a podcast for podcasters.” They type in, “How to podcast. How to market my podcast.” They’re typing in something different. That’s what we have to remember.

Our content job and being a prolific content creator where you’re creating something every week, you can cover all of those over time. You do not want to keep doing the same one again and again. You want to cover the topic. If they type in something like how to promote my podcast instead of how to market my podcast, I’ve covered them with another topic, another article, and another piece of content that’s driving them into my ecosystem. As a whole, that ecosystem should always be your website, by the way.

It should have a home base. This is such a good point because I get authors all the time who want to make their book titles a hashtag. Nobody is looking for that. They’ll come up with, “I’m running this campaign to do XYZ so I made a hashtag.” If nobody is looking for that hashtag, it’s not doing anything for you.

The cute hashtags like #AlexAndJonathan wedding or anniversary, whatever it is where you do those. That’s great right then and there when everybody is going to be sharing, but it’s only good for events to do something like that. In general, you need to know your keywords silo. We want to rank for all these words and it’s a big storage. That’s why we call it a silo. It’s a big storage of all these fantastic words that relate to the core topic that I want to attract people, listeners, readers, or whoever I’m attracting.

Audio Into Text

Do you want to jump into the training?

Let’s jump into the training. I’m going to share my screen and I’m going to show you some things but what I want to do is say to everyone, the key to what we’ve done in our processing of content and the way we’ve made it easier is I’m a speaker. I can talk all day long about any subject. You can put me in front of a mic and I will, off the cuff, go to town and be able to share with you great information way faster than I can write.

I’m a great writer too but I can do that faster. This helps me give my content to my team and let them have my core information, my vision, and my voice, and then help me write the rest of the article. I always do my final edits. I do not run anything, but I have always used ghostwriters through the years because I need the mechanism of having to speed things up. I’m busy. I’m running a company. I don’t have time for that, but I do have time to think about where I want to start, what I want to talk about, and what’s important. I can get that out in fifteen minutes on the mic.

Now, I use my podcast every week. It makes it easier for me. We’re recording our content every single week. I have 30 to 45 minutes of content. I might have three articles in there. I might be able to say, “Break this up. Use this section for this. Use this section for that article or combine these two podcasts and make a three-part article. I’ve done those before.” It’s various things like that, but it’s always starting from my voice, which means our starting point is the transcript.

That’s where I was going to interject. For those of you authors out there who are saying, “How do I get a transcript?” I used TurboScribe.AI. It’s free. You can get a great transcript. I don’t want to hear any of you say, “ I recorded and I don’t know how to do it.”

Gemini Training Session

You don’t even have to do that today. If you’re in Zoom, turn on the turn the AI transcript. It’s great. It’ll give you a summary at the top, but then it’ll give you the rest of it. Turn it on. It’s not bad at all. It’s perfect for where we’re starting from here. We don’t need to clean it up. What I’m going to show you is my edit. In Podetize, my company’s portal where you submit your episodes for production if you’re submitting episodes on your own and you’re doing it yourself, we give you transcripts. It’s a part of your subscription.

You submit your article and you can get the transcript after. You still have to edit it because the AI is not smart enough to always get our terminology right. It always spells my last name wrong because it’s Hazzard with two Zs. It always gets it wrong. It’s things like that. You’re going to have to clean it up. In our system when they’re doing it yourself, we give them a transcript. When it’s done for you, you’re getting a blog. You can copy and paste the blog. That’s already an edited version of the transcript, or in your show folder, which we have for everybody with all of their assets and everything, there’s a final transcript as well. It’s all already edited and cleaned up.

That’s what I’m going to show you and what I started with here because it looks a little less messy. In this episode, we’re going to talk about podcast profits unveiled and your guide to monetization. We have a different perspective on this, so you can see. What you don’t see here are timestamps, my name, and Tom’s name, because it’s the two of us in this particular episode. You don’t see any of that here. It’s stripped out. It doesn’t matter if that’s in there or not. I want you to be aware. Do not think that you have to do it to get this to work properly.

What you see here is that I’m in a Google Doc. I’m in my Google Drive. I have a Google Doc open and I have Gemini attached to it. That’s because I have a workspace account, but you can also pay a little extra. It’s not too much. You could pay a little extra and have Gemini attached to your documents. It’s great because it gives you three tools to use instead of one. This may be what you guys have seen before, this Gemini, where you go to the little Astro star as I call it, and you go in and you start typing into Gemini, just like you would in ChatGPT.

With this particular one, I have two extra tools. You see that little “Help me.” I have this tool over here, which is putting what is in that other window that I showed you, the big Gemini window. It’s putting it right next to this for me. This is much more streamlined and easier to use. Here’s the first step for me. This is a tactic that I’ve discovered. If you want to refer to specific documents, instead of me having to say, “Take only the information from this document,” or anything like that, I highlight the thing and go to the bottom, which I’m going to want to do because I want to use the pencil at the bottom. We’ll insert what I have below it. I don’t want to stick it in the middle of it and mess everything up. If I highlight it, it automatically knows I’m referring to everything that’s highlighted. I don’t have to tell it that. That saves a ton of time doing it. Mine was long. That was a 45-minute episode.

Can I ask a question? It’s not like ChatGPT where I have to highlight everything, copy, paste it in, and then prompt.

No, because you’re in your doc already. You just highlight it. You don’t have to highlight it, you can go over to the sidebar and do it. What I’m telling you is that this inserts better. It gets you into the next part of the process better if you take the two seconds required to highlight the whole thing, or select all and then come down to using the pencil below it. I made my prompts over here. This is my prompt and I’ll read it to you when I type it in. I wrote it down, but you can write it on the cuff if you want.

Here’s my prompt and the prompt says, “Write an 800-word advise-style article for an entrepreneur solo to small business owner magazine or Breakthrough Author Magazine. I might occasionally write that there, using the podcast episode content from our show Feed Your Brand. I refer to it as highlighted. I wrote that in for good measure, but you don’t have to. It knows that as the basis for the article. Keep the tone casual but direct and remember that the audience is composed of business owners and entrepreneurs who want to market their company and services and get more awareness for their expertise.”

This is a long prompt but this is what I found the fastest, “Use a pro-style for the article with very few bullets or numbered points.” It will give you bullets and numbered points all the time and it’ll still give them to me here, but it will give me less. I don’t want a list to call. If I want a list to call, I would ask for it.

That is the one downside of Perplexity. Even though it gives you citations and you know it’s correct, it does a lot of bullet points.

I’m going to let it run now. It’s going to run and it’s going to give me some choices. I’m not going to screen this but I would be picky about it. Sometimes I’ll make it do it twice. It’s a lot of content it’s reviewing because there’s at least 6,000 words above.

Let’s talk about that 6,000 words for a minute. A lot of people will do a video and then they’ll put that video on their site without that transcription. What’s so beautiful about what you guys do is the SEO ranking because you have that article in there with the video.

For all of you podcasters, especially those of you who use the Podetize system, what I like about using our final transcript or our blog is that all the SEOs are already worked into it. It was already done in one pass so you don’t need to do it again. Sometimes you don’t think about talking about all the different phrases. The great part about most people, when they speak, is they’ll use marketing promotion. They’ll use the terms that they don’t want to be repetitive.

We cover a larger amount of keywords when we speak. That’s another great reason to start from your voice. Sometimes I used to write articles for Inc. Magazine and I didn’t air them as a podcast, but I always had an interview. I would take the interview, transcribe it, and then we would start the article. That was way before AI. We had to do it manually with the ghostwriter. This is so much faster and so much cheaper.

I remember we tried to write a book that way and it didn’t work.

It didn’t work but I’ve done it with all the chapters from my podcast episodes or my course and it works great. Anyway, so I look at this and they’ve given me a title, they’ve given me subtitles. They’re doing good things already by the Format of this because they know this is how an article should be. After I edited it a little bit, it started to learn me.

This is probably the tenth article I’ve written in the last month. It knows my format. It knows what I’m going to make it do again, and it tries to cut that out. It’s learning from me because I’m doing it in my own environment. That’s one reason you see I’m signed in to Tracy@Podetize. As long as I’m signed in as me, it’s going to continue to learn as me. It’s like when in ChatGPT, you keep them in the chat sections so that it treats all of that as back information. It’s going to do that automatically across everything here.

This one is not bad, “Let’s cut to the chase. Podcasting is a crowded space.” That sounds like something I would say. This does have the tone I want. It has all the good sections. “Authenticity sells” is a great tagline. I might beef it up with some keywords as I go, but all of this is good, and then there are key takeaways. I usually will take those out, but I’ll show you how I do it. Now I’m going to say this is great. You could replace the text above if you wanted to, but I like to keep it in because I might want to refer to a section. There might be an example I gave or a quote that I want to take from my podcast episode. I want it above so I can go back and find that.

Before you go on from there, those key takeaways could be something you cut and paste into a social media post or a LinkedIn newsletter.

Exactly. I don’t get rid of them, but I make them into a paragraph and then save them. That’s how I do it differently. This is because this is where my title is. I’m going to make it title text so that I know the cutoff. A lot of times, it adds to the end of your thing. It adds to the end of what was above. That’s why I always make a delineation, draw a line, or whatever it is so that I know what I’m working on.

Editing And Refining

Here’s the article that I’m going to work on from here. I’m going to say this isn’t big enough. I may want to expand on this. I could go in here and say, “Elaborate.” It’s still going to refer to everything above and it’s going to elaborate on it. It’s going to come up with a little bit more. It might do too much. Sometimes when I say elaborate, it’ll be three paragraphs. You could, you could say, “Elaborate,” then add in two more so it’s not way too long.

It’s like, “Condensed this.”

That might not work. You could highlight it and go, “Expand this with a sentence about the types of premium content. You’re giving it what to expand on. Expand it by using an example from above so it’s given me more. Those are great, so I could replace them. Now, I’ve expanded that. I go through it systematically, paragraph by paragraph, sentence by sentence, and edit it like I would do a final draft. I look for the things that I’m interested in.

Let’s say I wanted to come back to this. I don’t love this subtitle. I think it needs a better keyword, so I highlight it and I’ll come back to it later. Maybe I want a quote inserted in here. I can highlight this and say, “Find a quote that fits this paragraph from the transcript above.”

You don’t care from whom the quote is. Can you prompt it for a specific person?

I happen to know only me and Tom, so I don’t know.

If I wanted to say, “Grab a quote from Elizabeth Gilbert’s book Big Magic that makes sense with this,” can you do that?

No, it can’t go out and get it from someplace else. You’d have to bring it in. You could say, “Work in this quote,” and give them the quote so you can do it that way. Now that I like this, I’m going to say, “Work this into the paragraph.” The quote is great, “Work this into the paragraph.” Now, they’ve done it and say, “Make it your own show.” There you go. It even cut down the quote that it used. I replace that.

You’re refining your article as you go in layers. I see people all the time and they’re like, “Unless I’m going to change the tone, I would not take the whole thing and highlight it. I would only go paragraph by paragraph because it’s going to change something. It’s going to shorten something. You’re going to lose something that you were good at in the first draft and you’re going to have trouble finding it again. It is much faster and a better edit if you go section by section. This one happens to have a lot of sections, but it knows I like subtitles. It’s giving me more than the average. I like the subtitles because I can work on the keywords.

Promotion monetization is a great keyword. I know I’m going to love that one. I might want to work the word podcast, authenticity sells. You might want to work in your niche or your category. Let’s go down to these key takeaways. I’m going to take it and copy it because I don’t want to lose it. I want to save it for social.

If I take these, I’m going to put that paragraph and the takeaways together and I’m going to say, “Combine these into one prose paragraph.” I can do it pretty much simply because I’ve done it before so it’s going to know to do it. You might need to say, “No bullet points,” or something like that. I’m not going to take the time to read this, but you see it’s done it. Sometimes, it’ll make a list of all the different things that were in there, but it covers them all. I’m going to replace that. Now, I have everything I want, no bullet points. You might have to reformat, but now I have exactly what I want. Now it looks like a real article. No listicles, none of those things anymore. That’s pretty much done.

What is a listicle, for those people who don’t know?

A listicle might be a numbered list of things or bullet points, where you’re going to go through each one at a time in each section. You might have a bullet point, but then you have a detail about it. You might have a story or an example, so a listicle takes out and puts each one into a section in a particular order. “The top 10,” that’s a listicle. “The best ways to,” that’s usually a listicle.

Now that I’m done with the article, I want to go back to my title. This is my little cheat sheet. We built a section into our own working document, where we share with every team member our prompts. It’s private. I’m not showing it too because you have to log into an app and you have to do all of this together, but we have our prompts so that the entire copy team can share a prompt, and the transcript can share a prompt. We have a hack meeting where we share a hack that we’ve done this week or a process that we’ve used.

This one that I’m teaching you is my team’s favorite because they thought, “Let’s make the prompt bigger and bigger,” and try to do everything all at once. That would be the way to go. It is a huge failure and it takes way more time. I call this a layered approach. Think about a recipe. When we put the wet ingredients into the dry, we get better results than if we put the dry ingredients into the wet. I think it’s reversed, but if we take the wet ingredients and drop them in the dry, we have fewer clumps.

This is what’s going to happen here. When you put this, in the right order, it’s going to make it faster and easier for you. I could have started at the top and changed my title. I didn’t when we were starting the article. I wanted to fix the article and get it to where it was going to be so that all the rest of the content was picked. Now, when I changed my title, it reflects what’s in the article.

Now I’m going to highlight this and I’m going to do what I did before, but I’m going to type in, “Create five additional impactful SEO-friendly titles for the article below that would attract entrepreneurial content creators.” That’s what I want to attract. Be very clear with the audience’s focus. When I write for Breakthrough Author Magazine, I say it’s authors who are using content to promote their books. That’s exactly the phrase I use.

I want to point this out here. I always do that as well, “Give me 5, give me 10,” because sometimes it’s like what we’re looking at right now, “Beyond ad revenue.” It might be one of those other subtitles that I think goes with that better. I always mix and match.

Sometimes I’ll even go, I like “From passion to profit, monetizing your podcast as an entrepreneur.” That’s a great subtitle. I want to save it and I might use it as a subtitle for the whole article. I will go with five and then I make some comments and then I do five more. That’s why I don’t do ten at once because I would be like, “I don’t like the tone or I don’t like the focus. Maybe I should have said something a little different.” These are very good. I probably would. I usually insert them right below and then I make some decisions about it. I’m like, “I want to use this one as a subtitle.” I might copy that one and put it here.

Part of what you’re showing people here is for me, authors are constantly telling me, “I’m running a company, I’m writing a book, I’m building a platform, I don’t have time for content.” You’re truly making it. Content is a no-brainer.

I don’t like this one because it’s a seven. Did I go over seven? I don’t want it to be that clear, but I like “Beyond ad revenue.” I think that’s good. I’m going to do this and I’m going to combine these two together and take out that one. This is my new title, “Beyond Ad Revenue: Alternative Monetization For Entrepreneurial Creators,” and then this is my “From Passion to Profit: Monetizing Your Podcast As An Entrepreneur.”

I wanted to work on some keywords. I think that’s not quite right and do this. Now, I have my articles ready, my title, and my subtitle. I now want to do a final pass on the keywords. Plus, I want to have keywords that I could use as hashtags for YouTube, social media, or any kind of promotion that I want to go along with some of these key takeaways that I have at the bottom.

What I do is highlight only because I have the transcript in this document and I don’t want it to get confused. I highlight my article but this time, I’m going to go out to the sidebar. I’m going to type in the last one I have. That is, “What impactful keywords should I work into this?” I’m going to highlight it because of the way that it is highlighted here to help it rank higher for this topic. You could say, “Rank higher on YouTube, rank higher on Google ranking.” You could be specific about it. I don’t need to because it knows me.

Now it’s working on that and it’s going to come up with core keywords and supporting keywords, which is great because the supporting keywords could help me if I wanted to go back down here and say, “When I was covering all those different ones, did I cover it?” I have affiliate partnerships and premium content, so you can double-check that you’ve covered them in the phrases that are here. I do this manually and you can do it. I’ve seen people do it where they’ll take it and they go, “Work these in.” The problem is sometimes I want to be a little more intelligent in my article. I’m not doing it for the search engine bots. I want humans to read it. I don’t want to feel like I keyword stuff.

Find that for people because that’s what used to happen on Google, and they would know you did it.

They would be keyword stuffing, you’d be like, “How can I work into my title, “Podcast Monetization Alternative Monetization, and Promotion Monetization Revenue Streams for Entrepreneurial Creators?” I keyword-stuff all of the first five core keywords into my title. It sounded terrible. Who’s going to click that title and read it?

As I recall, before we got big on content, people used to put it at the bottom of the pages of their web pages. That’s where Google would catch you because you’d have all those stuffed in at the bottom. I’m not sure where the web designer put it, but it wasn’t through your content.

You can click insert or copy. I usually copy it because I want to put it here so that I can use it for social media as well. What will happen is I’ll go through and I’ll make the final pass edits. I add in a couple of those words that I want and I usually don’t edit. I’m clarifying that they’re covered. One of the other things that I can highlight here and also go there and say, “Which one of these keywords are missing from the article?” I can also ask it to look for it for me. The keyword building a podcast business is not found in the article body. That’s the one I should look for.

You can create a shortcut for yourself. I can highlight this one and I can say, “What would be the best place to work in this phrase?” It’s going to tell me where I should put it. This article will explore different strategies and tactics. I don’t know if I want to put it that way. You can ask it to go put it in, but I don’t know that I would want to. I’d want to go read it myself, but you can help yourself in this process. These supporting keywords, don’t work them in unless I wrote the term events and didn’t put the word live in front of it. I should do that. It’s not a big deal to add that word and qualify it. If I can, i

If I’m already using these phrases and I could word them this way, they’ll rank higher. If I didn’t already work them in, this is a lot to cram into an article. It’s one thing to put it into. We do this all the time. That’s why you see so many of these supporting keywords get adjusted and corrected in the transcript sometimes, or in a long-tail blog. I wouldn’t do it in an article this much, but I would use it in social media posts.

Trying to create premium content for your podcast? Here’s an article that talks all about it. These are the ways to do this. This is simply the way that I go about all of these things. If I want to go from here and I’m going to write an email or create swipe file information from the article to help other people promote it, a lot of times I will delete everything else. I will take this and put it into its own file, and then from there work, removing the transcript at that point or I delete the transcript from here. That’s also something I do.

You can put a Word Doc into Gemini. Can you put a PDF into Gemini and ask it to do that as well?

Creating Images

You can but it’s not that successful. I highly recommend that you copy the information out of the PDF, which you can pretty easily do, or convert the PDF out. You can do that as well. The other thing is I prefer to use Gemini within Canva, but you can also create an image. I’ll quickly find you one that I did recently that you’ll get a kick out of.

I have two different AI platforms where you can do that and they never quite get the essence of platform building. I don’t understand why I get that. I get buildings stuff.

You have to learn to talk to it. I call it the Amelia Bedelia effect if you ever read those books when you’re a kid. I hated Amelia Bedelia. I hated the book. I was like, “Why can’t she understand? She’s taking everything literally.” She’s drawing the curtains and literally drawing the curtains. You have to be careful. This is what accidentally happened when I typed in, “Make a podcast trailer,” but it’s awesome.

For those who are not watching, there is a tractor-trailer rig with live podcast coaching on the side.

It didn’t come up with an airstream trailer the first time, but it gave me the idea that I could go for this kind of trailer. If you think of movie trucks, they’re moving around lots of equipment, and all this stuff. It fits this idea. I turned the truck tractor-trailer on fire and added not just electricity coming out of it. Instead of fire, I wanted electricity because that relates to podcasting. There’s a microphone and there’s power. I was talking about amplification so I also wanted sound waves. I probably created this in ten minutes. You can’t type in too much information. The more information you give it, the worse it is.

I’ve noticed that, like bad stuff.

What I do over here in Canva, I use this thing called the Dream Lab. It’s in beta. They aren’t charging us for it yet, but you have to have a paid Canva. You can use the Dream Lab. You see how it’s got the little Astro star in the corner? That’s how I know that I am using Gemini’s system to create images here. When it says, “Describe the image in a few words,” be a few words. Make sure you have your aspect ratio. If you want a specific style, make sure you select it. This was me testing styles and they looked stupid. I don’t use the style part. I don’t like it yet, but you could add an image for reference or as guidance. That works too.

I do a few words. I get something. I clicked on it, and then I asked for something more from it. I got the tractor-trailer and I was like, “Put the tractor-trailer as if it’s in the middle of space, the desert, or something like that.” Go to the next stage. Now let’s add electricity coming out of it and sound waves, then you go to the next level. I might be like, “Color it.” You keep doing it in ways and it takes less time because you’ll go through less dumb results, but it seems like it’s going to take longer.

This layered approach gives it pieces of information in priority order. What’s the most important thing? The focal image, then what do you want to add to it? What’s next? I never asked it to add text. I’ve never put anything in quotes because it’ll treat it like it’s text on there. It spells stuff wrong even though you gave it to it in quotes. Texts aren’t an image to it. It’s not editable. I wouldn’t be able to edit it if I changed my title later.

Human Intervention

I noticed with AI, people think that they don’t have to check it over. The grammar is not perfect sometimes and the spelling is not perfect. Chris Johnson edits all of my articles and stuff and she will come back and say, “You used a lot of AI in this, didn’t you?” In a pinch, I had to use it.

Everyone does nowadays, but if you don’t read it, edit it, and take the time, you’re just like, “Do this work in these keywords,” and you don’t do it in a way where you’re going systematically through it, you’re not editing it. You’re not making a good for the humans who were going to read it and they will know.

You and I discussed an AI book. It never got delivered to me, but I heard from you and others that it was horrible. It was boring because there was no personality there. I’m a smart-ass. If you read my books, you can tell I’m a smartass. You can lose that with AI. You can’t tell, “Write a book and be a smart-ass.” It’s going to come back like, “What is a smart ass?” You’re going to have donkey images.

The next thing that I might do after all of this is done is I have an article. Let’s say I wrote this article, but I didn’t know where I wanted to submit it. This is a good thing to do to use ChatGPT. You could go out there and drop the article in and say, “I have this article. What types of publications would have this audience in it that might be the most useful for me to contribute this article to? You can try to have a collaborative conversation with what is your assistant. I can’t tell you how many times I probably asked an assistant to gather a list of publications and they couldn’t do it, or it takes months.

You mean a human assistant.

Yeah. It takes months and when they come back, there’s not even a submission possibility for this publication because they don’t understand what you’re asking for. You have to be so specific. Train them, show them where to go, show them where to pull it, and then tell them to make this list and give you all these details that you need. In this particular case, what I’m doing is saying, “What’s a right fit for my articles? Where should I be submitting them? Where would be the most likely place for me to get clients or get people who would read this article and could benefit from the podcast?”

I’m asking for it to give me suggestions and have a collaborative conversation about it. It’ll come up with some ideas and then I can go back and ask it and say, “Does my style of writing fit the style of writing from that?” It can’t always see that. If they’re publicly available and not behind a paid gate, they can, but if it’s behind the pay gate, they can’t tell. You may still have to have someone do the research and then go through that list of them and go, “Do they take contributors? How do you apply if you have contributors?” You may need a human to go do that piece of it because you have to go back and search through the site to find that information.

That’s what I was going to ask. Let’s say I wanted to submit something to Forbes. Can I go in and say, “Find Forbes content calendar?” Most of these magazines have a content calendar, and you have to submit months and months before and with the right topic. Can you ask it to find out what the topics are for each month?

I wouldn’t do it within ChatGPT or Gemini. I do it straight in Google search because if the page existed, Google would already have it indexed. AI will give you an answer at the top like, “Here’s the process for how to write a contributing article. It’ll give you the process and the rules that it finds. It’ll summarize that for you so you don’t even have to read it yet, and then it’ll usually have the click-through to link to the page.

That’s where I would go if I wanted a connection point as well. Right now, with Gemini and some versions of ChatGPT, not everybody may have access to it because you may not be using the newest point or whatever it is right now, but Gemini does citations. It’ll tell you its sources. You can highlight everything and make it go back to give you the citations even if you didn’t give them the first time.

I love that. That’s why I like Perplexity because I can double-check that my statistics are right or whatever I put out there, the information is right.

I did this when I was applying for a grant. I needed scientific journals. I wanted to check the journal that the stats were coming from. It would give me the citation. I would check it and then I would decide if I wanted to use it. You can be as thorough. You’re writing an academic article and you need to check your sources, you can do that here. I don’t because my source is just me. It came from the transcript and I know what I said. There’s a lot more detail here. Again, layers. You’re going to do the citations and facts and add in those things at the later layer than you are going to write the general article, to begin with.

You want to get the thing out of it like outlining the framework, details, final edits, keywords, doing all of those things, and then figuring out the marketing and promotion of it. All of those things in the proper order are going to give you much better results. You’d be surprised, once you start doing this, how much better the results are from an impact and effectiveness standpoint and how much faster it starts to get once it learns what you’re looking for.

That’s amazing. I was on a call with somebody who I work with a lot. They can see. It was funny because she mentioned this one thing that she could tell and I was like, “Almost everything I have has that.”

Gemini tends to say, “Furthermore,” when it’s in doing the conclusion. I didn’t edit that here but usually, there’s a telltale sign in the opening paragraph and in the closing paragraph of which large language model it came from.

“In conclusion.”

Yeah. You could see how they’re using it. That’s how you could tell. A lot of times, because I delete that out, sometimes I’ll tell it why I’m taking stuff out. Instead of just deleting it and doing it myself, I’ll say, “Fix this paragraph. Take out that formal language like “In conclusion.” It makes it too boring or it makes it too generic is usually what I say to it. I tell it to do that. Gemini is friendly so it’ll respond and it’s like, “You’re absolutely right.” I swear one of these days, it is going to be like, “You’re absolutely right, Tracy. You’re amazing,” like kissing up to me.

It’s not like Siri that’s insulting you all the time.

Robotics Learning

Gemini is not snarky. This is a robotics learning. Tony Bodoh makes amazing speeches about customer service in the hospitality industry. He has a podcast called REALLY Know Your Customer with our good friend Betsy Westhafer. Tony would give this talk about how they would test out the little robot that would go to your hotel room and deliver you toothbrushes, and whatever you needed in the middle of the night so that if they only had one person working at the front desk, they didn’t have to leave the front desk.

They would do this and they would send this robot out and they discovered that it was so much better to put a cute little face on the robot and have it smiling at you when it gave it to you than if it was just a screen and a tray. Just by having a smiley face, people would react so well to it. They’d comment about it. They’d write it in the reviews on the website. Just being polite has a huge effect on acceptance. Gemini knows that. If they want us to get hooked on it, then they better be nice to us. They better suck off to us. That doesn’t mean that we don’t want to teach it and be constructive. One of the things that I always do is if I can’t teach it, I do. I don’t just thumb down something. I’ll tell it why. I do that a lot on the image ones because the image ones are crappy. I do it a lot over there. I’ll tell it why it’s bad design or why it’s bad results.

That is hard because we experience that with book covers. The author tells me, “I’ll tell the designer.” We had one book that I put it in there. I gave it to the designer, and we got something back that looked like a soft porn book cover based on that title. You do have to be specific.

You’re teaching it over time. It teaches your tone and how you are. When I say casual tone, it knows Tracy’s casual tone, which is not as casual as your average person. The other day, it said, “I ain’t got time for that.” That would not be something that came out of my mouth. I reminded it that that was not my tone and it fixed it immediately and gave me, “Who has time for that?” like a rhetorical question.

You’re so brilliant because you don’t use the word ain’t.

My daughter was doing it with text for me and she’s in the car. She’s texting and she goes, “I promise I use full sentences, Mom.” She was sending a text to someone at one of the moms for something for cheer. She said, “I promised I use full sentences so it sounds like you.” I text with full sentences.

I know you use full sentences in text. I talk into it a lot when I text and people come back to me and they’ll say, “Wait a minute, you want to do what? Believe me, when you’re dating, it’s not cool.

Don’t do the voice-to-text. It is not as good as you think it is. The transcriptions are not as good as you think it is. Here’s the thing. We think it’s going to learn it and it still hasn’t. The reason is simply what I said. There’s no feedback loop. I don’t tell it what edits I made to the original transcript because we go to one of these places. We get a free transcript. We have to download it. We never go back in there and tell it what it got wrong.

It will never learn and never progress. At Podetize, we have a learning module built in. Ours is learning because the final is published but they’re so few out there that have that model of being able to do it that speech-to-text is not improving. It needs to because until it does, everything that you do that follows it is wrong because it started with something wrong.

Conclusion

Tracy, that’s a lot of information. Thank you for sharing. If somebody wants to reach out to you and find out more, where do they get a hold of you?

You can go to PodcastersUnited.org, which is our core place for content creators. We do a lot more than just podcasters because we do a lot of videos. We do a lot of author stuff. You’re on there as well. That’s probably the best place to get as much information. We have a rich search and tip library. If you want to reach out to me personally, find me on LinkedIn. It’s Tracy Hazzard. You’ll find me there. I handle my DMs. I handle everything about LinkedIn, except for some of the occasional promo posting. Other than that, I do it all myself.

Thank you. This was a lot of information. If you’re listening to podcasts, go over on video if you want to see the actual demo she did for us. That was interesting. I have so many notes here. I’m going to maybe switch from Perplexity. Thank you.

You’re welcome. I’m happy to be here anytime. I look forward to training coming up. You have such great model stuff coming up for all your audience and your Breakthrough Author Magazine fans.

I am excited about the training. Our one in January kicked off the gear well. Everybody was very impressed. I love them. I have stuff from the people who are in our magazine all the time that I didn’t know because it’s not my area of expertise. Thank you and we’re going to have you back for a training in May. Thanks a lot.

Important Links

• Tracy Hazzard
• Tracy Hazzard on LinkedIn
• The Binge Factor
• Feed Your Brand
• Podetize
• Podcasters United
• Gemini
• ChatGPT
• TurboScribe
• Perplexity
• Big Magic
• REALLY Know Your Customer
• Breakthrough Author Magazine

About Tracy Hazzard

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

• superbrandpublishing.com
• Promote, Profit, Publish on YouTube
• Follow Juliet on LinkedIn
• Take the Quiz!