Superstar Strategies To Transform Your Influence Into Earnings

Brand director, video podcast content creator, author, and international speaker Joie Gharrity shares her wealth of experience from over 15 years in Hollywood’s top studios. Known for her captivating Hollywood stories, Joie believes everyone is born to be their own superstar. She emphasizes it is our birthright to stand in our spotlight, grow our visibility and influence, and increase financial abundance.

In this dynamic and interactive session, Joie reveals her proven branding and marketing strategies to help you cut through the marketplace noise and connect with your target audience. By addressing their shared needs and interests, you can encourage the marketplace to spread the word about you and your brand. She also dives into building influence in today’s digital world, ensuring you stand out and create a lasting impact.

Key Takeaways:

• Create Valuable Content: Learn how to convert your ideal client into a brand evangelist.
• Shine a Spotlight: Discover techniques to highlight your past, current, and upcoming books, products, and services, generating buzz in the marketplace.
• Red Carpet Marketing: Transform the online world into your private marketing machine to boost your influence and earning power.

Exclusive Offer: Claim your 60-Minute Power Session now to kickstart your journey, transform your approach, and maximize your profits here!

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Watch the episode here

Listen to the podcast here

Superstar Strategies To Transform Your Influence Into Earnings

We have another free monthly training. I am super excited about it. Joie is going to share some wonderful stuff with you. Before we get started, I want to tell you guys about something that you’ll be super interested in. There is a new book award and my authors have been invited to participate in it. If your book is nonfiction and from 2020 forward, you can go over to HustleHeartBooks.com. Use the code Superbrand and it’ll give you 40% off of your entry fee. That brings it down to $72.

That’s super exciting because not a lot of people know about it since it’s the first year. You can go over and get an award for your book, which is always helpful in publishing it. It’s open to anybody. Use the code and they won’t know the difference that you’re not published or not with me. I’m not fussy about that. All of you guys have great nonfiction books. Get them in there and get yourself some awards so you can say, “Look at me. Look at this book. It’s fabulous.” It is HustleHeartBooks.com and the coupon code is Superbrand.

Our guest is Joie Gharrity. She’s a Brand Consultant, Video Podcast Content Creator, Author, and International Speaker. With over fifteen years of experience in the Hollywood entertainment industry, she has worked at top companies in film, television, digital web content, and branded entertainment. Joie was handpicked by the ABC Studio president to launch the first multimedia startup business for the Walt Disney Company. I’m not going to go into all of this. Go ahead and take it away.

How Joie Gharrity Built Her Influence In Hollywood

Thank you for having me. I appreciate you and everything you’re doing out there in the marketplace, helping others to build lots of influence, which is one of my favorite topics ever. I’d love to talk about it because I have worked in Hollywood for years and for major studios. I also learned that I was being handed a whole lot of influence.

Especially when you work for the Walt Disney Company, everyone’s going to return that phone call. Therefore, you are also beholden to the actual company itself. A big part of my mission and purpose, particularly for superstar women entrepreneurs out there, is for you all to build your own empire influence out there so that you’re not beholden to any other brand out there than yourselves.

I’m going to be talking about transforming your influence into earnings. A little bit about what we’re going to cover is how to track more of your ideal clients. We all love that. Influence helps you do that. We are going to cover how to make more money with your business. We all like the Benjamins. We are also going to cover how to differentiate yourself and your arena in the marketplace. I’ll be covering all those three.

A little bit about my background, I worked for fifteen-plus years in the Hollywood entertainment industry. There’s probably only about 1% of the globe that has done that. I worked for major studios, film television originals, web content, and brand entertainment. Brand entertainment is when I was handpicked 1 of 6 for a startup for the Walt Disney Company. That propelled me into the online world, which became my freedom flag of realizing that we can all build our own influence and not have to ask a big brand to do it for us. I was handpicked by the ABC Studio President. The Walt Disney Company paid attention because they knew that this online world was going to take over, and it has. Much of the online world has become Hollywood.

I returned to the Bay Area and launched Joie G 113. I’ll share a little bit about that. I named my company after my first name and then the last initial. The 113 is in homage to two of the major entrepreneur women globally. One of those is Monroe and the other one is Coco Chanel. It’s my homage to both of those women because when Marilyn Monroe was asked what she wears to bed at night, she said, “I only wear one thing, and that is Chanel No. 5.” That put Coco Chanel into another influence category here in the United States. It goes to show you how you can leverage your influence and make an impact.

Those two women never met, and yet they both catapulted each other’s brands. I empower entrepreneurs through strategic brand, innovation marketing, and media opportunities to increase visibility and influence because it’s directly linked to your earning power. My mission is to amplify your visibility and influence so that you can make more money.

Here’s a little bit about my personal journey. People ask me all the time why I left Hollywood. One is because I was hiding in the shadows and I was making everyone else a star. I was working myself into the ground and it was impacting my health. There was a lot of pressure there. What I realized was that the studios were loaning me their influence, and I didn’t have any of my own. I was in service to the industry.

Leveraging Influence To Attract Ideal Clients

I set an intention to grow my own influence. I also set an intention to do that because I wanted to be my own studio and grow my own influence so I could lend it to others. We’re going to be talking about how that’s being of service. Growing your influence is a good thing. It’s a way that you can be of service to others out there because you can lend it to others out there, just like the studio systems do for us. That’s how they’re building major brands out there. They’re lending their influence out. You can do the same.

Since I’ve been mastering my influence, this is what has happened to me. My online reach is 1.1 million. My Facebook group has 11,000 members and I have over 1,000 members waiting to get in. I’m an international speaker. I’ve launched two books. I created a digital hub that includes video podcasts, digital magazines, eBooks, and virtual swag bags. I’m asked repeatedly to be a featured guest on video podcast shows and a featured guest in magazines. I’m in Juliet’s magazine as well.

I’m passionate about this because it is my mission. I truly believe that the universe had me down in Hollywood for fifteen-plus years because they wanted me to learn from masters how to grow my visibility and influence. I went down very young. I had mentors who took me under their wings and who taught me their tips and tricks of how they were growing their influence and also, too, to take the sting out of it. Influence out there gets a bad rap and I’m not sure why. I’m like, “Influence is a good thing.

I’m going to start with my number one signature strategy of how you can build more influence out there. I do this with my content creators in my digital hub. This is how we’ve been also growing the YouTube channel. I want you to start tagging community leaders, clients, and potential customers in your social media shares out there. Why? It’s because it’s a great way to honor them, first of all, but also, you immediately are going to be building trust and influence in their backyards. Nothing will build your influence and your network faster than tagging someone else of influence out there.

For instance, on my shows, and I have all my digital hub content creators do this, we pre-market the show and tag the featured guest. We only do interview shows. On the day of the show, we tag the featured guest. We replay the show and tag the featured guest. We turn our shows into blog posts. Guess what we’re doing? We tag the featured guest again. We’re tagging them over and over again.

What do you think is happening in their backyard? They’re like, “Who’s this Joie? Clearly, maybe she’s someone I should get to know because she’s spotlighting and tagging someone that I already know, like, and trust.” It builds your network very quickly. It’s also being generous with your influence because I’m also leveraging my influence in my online 1.1 million with my featured guest. It’s my way of honoring someone else and lending my influence, just like a major Hollywood studio would do. This is a great way of building your influence quickly. I don’t like slow burns. It’s also great for face recognition.

Face recognition plays a major role in boosting your brand reach and earning power in the marketplace. I will walk into rooms and not know someone and people will walk over to me and introduce me because they know me. They’ve seen my face enough, one, because I’m tagging and also my digital hub, which is a very unique hub.

For content creators, part of our mission is we also share each other’s show. You can imagine how many different networks are in there as well. Face recognition, please do more of that. I’m going to talk about other ways that you can create face recognition for yourself and not have to do a video podcast necessarily, even though I encourage you to do one because video podcasting will grow your influence quickly. It’s a great way to familiarize yourself with people out there and let them see your face over and over again. It’s a way to build your trust.

While building a ground-floor network in the community is important, I love community, it can be a slow burn and it can be disappointing. You don’t want to spend years building influence. Instead, take my signature strategies, accelerate your growth out there as well as your visibility and influence, and make sure that you reach out to me and tell me what’s happening for you while you’re doing that.

I’m always very curious about how you guys are seeing it and how it’s impacting you. Do you guys have any questions on this, any a-has, or any feedback that you’d like to share? I love it to be interactive. I love everything to be interactive. I love community. I love emotional connections. Anything? Have you guys been tagging?

Yeah, I tag a lot. How about you guys? Raise your hand. Do you tag? Terry, I noticed you didn’t. Do you know how?

Joie’s Strategies For Building Online Visibility

Yeah, I know how, but I never thought about it. My podcast show is rarely interviewing somebody. I’m sitting here listening to Joie and thinking, “What excuse can I use for tagging somebody when my social media post might be promoting my book or my latest podcast show?” I also put out a lot of inspirational messages. How do I figure out who to tag?

What I do is solo shows for my big Facebook group. I do a weekly solo as a bonus perk for them. What I do is when I know that the topic is in alignment with someone in the community, I’ll tag them. That is my way of highlighting, spotlighting, and thanking them for being part of my community. If you have a hot topic, for instance, and you ever do a solo show on visibility or influence, tag me. I look at the topic headers and I know a lot of people in the arena. When I’m looking at certain things out there and I know that someone’s into eBooks or they have an eBook out there, I’ll tag them there and do a spotlight on them too.

Spotlighting is fantastic. I love doing it. I learned how to do it in Hollywood. The end credits of every single movie, I’ve been in a few of those, it’s a way of honoring and recognizing other people. I’ve taken that same signature. I’ll sometimes create an entire spotlight on someone and people that I don’t even know because I like what they’re doing out there. Kristy, do you have something you want to share?

Yes. Do you tag on all the social media or do you tag on ones that are specific to your audience?

I tag on all of them. I have a quick little Hollywood story. When I worked and lived in Hollywood, I would meet people down at the Beverly Hills Hotel a lot. I would start driving from Sunset and Highland. As I was driving down towards the Beverly Hills Hotel, there were billboards everywhere. I look to the right and it’d be Mission Impossible. I look to the left and it’d be Mission Impossible. It was on every single corner. By the time we all got to Beverly Hills Hotel and we sat down and had a cocktail, what were we all talking about? Mission Impossible.

What that helped me to understand is that I look at social media like billboards. I don’t get caught up if I’m going to bore people or over-inundate them. First of all, you can’t in the marketplace, especially with the algorithms. I don’t get caught up in that. Instead, I look at social media. When I do a post, I use the same billboard post on every single social media because if I don’t catch it here, I’m going to catch it here. I want you to see it three times. I would love it if you saw it six times because then, you’ll be talking about Joie Gharrity and not Mission Impossible.

Let’s talk about my next signature. I want you to identify three individuals you plan on tagging. I want it to start becoming like second skin and be natural for you. At first, it felt very uncomfortable for me, but with time, I’d only think twice and I’m over for it now. Think of three individuals who you’re going to tag. Make sure that they have some leadership. I’m going to encourage you guys to tag Juliet and me that you were here. Get into our backyards. Let people know that you know us. It’s not a bad thing to do. Hopefully, you’ll make us 1 and 2 and then pick a 3rd person.

The second strategy here is repetition. It’s the billboard. I share the same image per premier each week. I’m drawing this from the billboard experience I shared with you. Think about it like this. Humans can watch the same commercial over and over again. Have you ever heard someone say to you in a room, “I’m so sick of this Colgate commercial. I can’t watch it again.” No, because it’s in our DNA to see things repetitively over and over again. By recognizing you, it will increase your trustability out there in the marketplace.

I want you to choose 1 to 3 different consistent posts a week that align with your brand’s message. This is how you’re going to build more influence. It’s going to take courage and I’m going to talk about why in a minute. I want you to post the same day, the same theme, the same imagery, and the same time. Why do you think I’m asking you to post on the same day and at the same time? What are you doing by doing that?

The Power Of Tagging And Social Media Growth

You’re hitting the same people because those are the people who are on there at that time.

That’s very true. That’s an excellent point, Terry. I’m going to add that. There’s another reason, too, why we want to hit the same day and same time. It’s because we want to train the marketplace. It is about training them. The marketplace is very trainable. We want people to be expecting. My video podcast is every Thursday at 8:00 AM. I am there at 8:00 AM. I am posting at 8:00 AM. My other one about marketing is every Wednesday at 7:00 AM. I’m training the marketplace to say, “Here comes Joie.”

What if I didn’t post on Thursday at 8:00 AM? What do you think has happened to me? What do you think starts happening? It’s crazy because you don’t think people are watching you, but they’re watching. I get all these Facebook DMs like, “Are you okay? Are you feeling okay? Are you sick? Is everything okay? I’m checking in.” I started getting phone calls from people and close friends. Human beings like repetitiveness. They like structure and systems. If you’re not there and you’ve been training them, that’s how you’ll know that it’s working. Don’t post one day and see what happens next. I want you to do that.

I then want you to be consistent in imagery and build the same brand recognition over and over again. It will impact your sales and client loyalty. It will because they’ll recognize your face recognition and recognize the brand. Here’s my two cents. Social media managers can do anything they want out there, but I am not a fan of social media managers telling people, “You need to change your imagery constantly.” That’s a mistake and sabotage because people don’t recognize it. It’s also a nightmare. It’s a headache. It’s time, energy, and money.

With my brand imagery, there is a theme. Every single Tuesday, I come out with a weekly blog. That drops at 7:00 AM every Tuesday and it’s always this imagery. The only thing I ever change is my quote because I want the quote to resonate with the blog post that I’m doing. I have a Did You Know? This is my way of letting people into more of the layers of my brand and who I am. I share about how I love Golden Gate Park. I share a lot of more personal stuff about who I am because I want people to get to know me on a more personal level.

On my video podcast show, I have an overall look for my brand. This is letting people into who I am, the essence of who I am, and how I’m doing this. Every single Wednesday is a Did You Know? Every single Thursday, my content creation looks like that. Every single Tuesday, my blog looks like that. Do you guys have a consistent not just look of your brand but a consistent image that you guys are using repetitively over and over again? If you don’t, I’d like for you to pick 3 but I want you to pick 1. Yes, Carole?

I have one that I’ve used and it has a sailboat for Life Change Navigator. Do I need to have my picture with that as well? Is your picture with every single one?

Why Face Recognition Is Crucial For Branding

Yeah, because you want face recognition. If you don’t have face recognition, don’t bother. It’s such a slow burn. We want people to recognize you when you walk into a gallery. I can tell you’re an artist. We want people to recognize you when you walk into your Starbucks. When you fly out to an event, you want people to recognize you because that’s how you build the visibility and influence component. That’s how you can close sales and earning power faster and quicker. Does anyone else here have a question or have you all put your picture into your billboard?

For many years, I hid behind the branding without the picture. I know all of you, you are the face of your company. Once I pulled out from behind that corporate hiding and got my picture on everything, things picked up because people recognized me and recognized my branding. Use your pretty faces. You’re all pretty ladies, so use it.

I did a photoshoot with one of my VIP clients who’s launching a book. I produced the shoot. Why? It’s because she knows from working with me that face recognition is the top priority. Not only did we do the cover of the book, which is going to be fabulous, but we did a whole lifestyle shoot so that we could pick the billboard component and she could use them over and over again.

I put myself on the cover of my second book. Did this take courage? It did. Do you think I wanted to do this? No, but I have to walk my talk and it was the best decision I made. It takes courage to put yourself on the cover. We grow up in a media society that tells us, “If you are not Heidi Klum or you’re not a certain type of look, then you’re not pretty.” Let’s be honest. That is the way it works out there. I dug deep and I’m so glad I did this. This was one of the best decisions I’ve made. I’m dropping another book, and guess what? I’ll be on the cover again. It’s something to consider.

I want to say this, too. It’s courage. She turned 67 years old. She’s going to be on the cover of her book and she’s going to be fabulous. What are we doing by being courageous? We’re opening doors for others to do the same. You’re being of service. She’s being a service out there. Anytime that you need a little oomph and courage, remember, it’s about being of service first. Let’s do billboards. Be interesting and give value. Always give value to everything you do.

Here’s something I’d love for you to do. Identify the image you’ll be using consistently. Start with one. Work up the courage. I’m at three. Probably by the end of 2025, I’ll be at 8. Decide the day of the week you’ll post this image and what it’s going to represent for you. Is it going to be a blog? Is it going to be about your book? It has to have value.

Plan the theme and caption for those posts. I plan months ahead so that way, I don’t get in my own way. Does everyone have something weekly you’re already posting anyway, like every week, you’re doing it like a blog post? I know that Terry does inspiration. Terry, have you done your image with your inspirational posts yet?

No, but as I’m listening, I’m visualizing. The inspirational message is on a photograph, some kind of an image. It takes up all the space. I’m visualizing giving my social media manager an up-to-date picture of myself, getting rid of the background on that, and plunking me down the corner of that inspirational message.

Here’s the thing. You have to start in baby steps. If you want to put yourself down in the corner this big and that’s step one, I applaud that because the next step will be bigger and the next step will be the whole thing with the inspirational post on it.

It’s a matter of trying to fit both.

How Repetition In Marketing Builds Recognition

Do what’s ever comfortable for you. I always tell my VIP clients this, too. I say, “The people who have quotes out there, God bless them.” Abraham Lincoln does not need any more influence from us. Everyone knows who Abraham Lincoln is. I’m like, “If you have your own quotes, only use your own because they already have enough influence.” Oprah has enough influence. She doesn’t need us to share her quotes anymore. Yes, Linda?

I’m thinking that in addition to deciding what day, you’re going to decide what time to post these.

Go ahead and go into ChatGPT and ask what time would be good for you Monday through Friday. ChatGPT knows my brand so well that they told me what times were the best times for me. On a side note, Saturdays are a great time to share, particularly on Facebook. It has the best algorithms. We’re going to plan on the same day at the same time. Also, it keeps you consistent and honest. You’re going to do it.

Here’s my final signature strategy I’m going to share with you. Your visibility and influence are directly linked to your earning power. I ask my clients all the time, “Where do you think your influence is?” They’ll say, “At a 3 or 4.” I’m like, “That’s where your earning power is right now.” If you’re at a 3, 4, or 5, where do we want you to be? At an 8, 9, and 10. It takes a minute to build it but it goes a lot faster when you’re using the imagery, using your face recognition, and tagging other people.

Think about yourself like you’re a Hollywood studio. The more influence you build, the more you can lend it to others. For me, that’s an important aspect of all this. That has given me a lot of courage. I know the Disney way so well because you have to go through a little Disney University when you get there. They teach you the culture. What was Walt doing? He’s still lending his influence to others. That’s what he’s doing. That’s building a legacy. This is your opportunity to build a bigger legacy by building a bigger visibility and influence. As you’re building this, you will find a wider audience.

What I realize is sometimes, it can get easy to get stuck in your own backyard. You’re churning in the same backyard. That’s not building a wider net. The wider net is how you’re going to call in your ideal clients. It’s how you’re going to make more money. At some point, you’re going to burn out your backyard. You’re going to have worked with everyone at some point.

You go to the same networks. There’s going to be a point when you’ve worked with most of the people in the room. This gives you a wider net which elevates your earning power out there. It’s something to take seriously. I wake up every day and I’m like, “How can I build more influence today? How can I be of service?” That gives me the courage.

Let’s identify three ways you can lend your influence and be of service to someone else in your community. I already shared with you one way. I spotlight other people. I like to spotlight people. It makes me happy. It builds community. It’s an emotional connection for me. That’s one way I’m lending it to other people.

Another way I’m lending it is I’m building a YouTube channel. In about a year, I have over 10,000 subscribers. I can lend that YouTube channel to other people who can sit on my prime real estate. In other ways, I have a digital magazine like Juliet. What I do with it is I take my video podcast content creators and make sure that I spotlight them in there as well. There are multiple ways where you’re always layering out how you can be of service to others.

I want you guys to think about how you are going to lend your influence and then do it. You will see there will be so much love for you because people support those who support them. That is how it works out there in the marketplace. I do have this special offer if you want to work with me. I come up with a strategy and then I send it over in a blueprint for you. Please take advantage of it. Do you guys have any questions or any a-has that you’d like to share?

I’ve been brainstorming how to create a masterclass out of my expertise. Before people pay that much money, that exclusive offer was something that was a strategy that I wanted to learn more about.

I like emotional connection. I know myself well. It’s important that I emotionally connect with people first. I offer an exclusive offer so I can get to know someone first, and then as I’m creating a deeper professional relationship with them, I can go back to them and say, “You’d be great on my video content creator hub,” for instance, or that kind of thing. This is my way of first getting to know someone on a deeper level. That’s how I’m built.

I know other people out there don’t need to know who they’re working with. It doesn’t matter to them. That’s how they’re built. It is probably because of my Hollywood background and always pulling back the red curtain because you had to be careful down there why that’s how I am. It is because of Hollywood, too, that I tend to make all my clients friends because down there, even your lawyers are your best friends. You travel with them. Your agents. You travel with people. That’s who you’re with. That’s the culture I’ve built. An exclusive offer would be great for you, Terry. Any other a-has, any shares, or anything you’d like to ask? Are you guys going to build your visibility and influence at the next level?

Building A Wider Audience For More Opportunities

I wanted to mention that I started hosting an internet radio show, which is video as well as audio. It’s like a weekly video blog. People have started to reach out to me. I had an agent ask me if his client could be on my show. That excited me. I am doing a chapter for a book and I had someone else ask me to interview me. I feel like my visibility is growing and it’s very exciting.

Nothing will grow faster than the video podcast. My influence has quadrupled since my video podcast launch.

What I was going to say, too, is if you are in a position where your influence is growing and you are in different places, one of the things that I do effectively is I put two of my clients together to pod swap. If you already have a video platform or a podcast, be that connector. I did it. There are no expectations. They’re going to have a great show.

What happened next was one of my other clients came back and said, “I mentioned you on a podcast I was on. He would like an introduction.” I’m booked for somebody I didn’t even know. Be that connector person as well with your influence because you’ll be shocked at how quickly it comes back to you. Karma is a great thing. I’m a total believer in karma. Connect freely and you’ll be amazed at the people that show up in your world because you connected them with someone at some point.

It’s so true. Be a super-connector. We’re not born super connectors. You have to learn it. It’s a learned behavior. We are in a community that’s a lot of I’s. You will soar higher and faster when you’re a we. That’s what I think. I know that to be true because that’s what’s happened to me. I agree. Visibility and influence are directly linked to your earning power. You will get more ideal clients. You will make more money. You will get more opportunities that will blow your mind that you haven’t even dreamt about. People are like, “I want to rub shoulders with her. I want to sit down at a table with her. Therefore, I will offer her an opportunity.”

I have a question for you. I was on podcasts when they were starting out and I don’t know that anybody watched them. Are they watching them because you have posted them on social media? Otherwise, podcasts, and I know this for a fact, no one sees it. What do you do?

The Rise Of Video Podcasting And Face Recognition

We’re very unusual in this hub because my culture is that we have to share each other’s shows. You can imagine that in one day, everyone is sharing your show everywhere. Also, we only let people in the hub who will do an interview format so we can tag people and then share it on our social media. We’re sharing the direct link that is pushing people back to the YouTube channel. That’s a big reason why the YouTube channel subscribers jumped. It is social media, too.

I’d like to comment on that, too, Carole. We released an episode with Tracy Hazzard and I. People are moving away from the mainstream media. Everybody’s listening to podcasts, YouTube videos, and things like that. If you look at the demographics of the mainstream media, they are getting a very small slice of the key demographic numbers. It is so low that they’re getting dots. Joie, you’ll know what I’m talking about. When they get the ratings out, if they’re under 50,000 listeners in a demographic, they get, I believe, slashies.

While you may feel like nobody’s listening now, you’ll see a big shift from when you were even on it in 2020 and 2021. People are so fed up with the mainstream media that they get all of their news from alternative sources. They’ve figured out that the mainstream media has been propagandizing them. I would go into that. If you get the opportunity to book a tour or something like that, I would do it because that’s where people are putting their time and attention.

Make sure it’s a video podcast for face recognition. Audio’s over. It’s passé already. You have to think about this too. A lot of people are watching at work. What they’re doing is they either have their earbuds in and they’re listening even though the video’s running or they have the video on with all the captions. They’ve done quite a few studies on this.

Video podcasting is coming into a whole different arena. I was at Podfest. It’s an exciting time. The Super Bowl is going to have problems. For the Oscars, people are not tuning in like they used to. People want free. They don’t want to deal with commercials anymore. Where are they going? No platform is bigger than YouTube. There’s not a bigger platform than YouTube. They’re doing all the work for you, so you might as well leverage it. It’s free.

I’ll jump in on that. I started making shorts out of my longer podcasts. Talk about the face recognition being repeated. You can get several shorts out of 1 and publish 1 short a day. Those shorts get so much attention. The number of viewers skyrocket compared to the long version, but then the shorts link to the long version.

It’s true. We’re going into an interesting time with the media. You might as well be the star because you can. You don’t have to ask permission anymore. You can build your own influence and then leverage that influence. Do it as many different ways as you want. Do video podcasts. Do shorts. I’m still a huge believer in blog posts. Blogs are not passé. Blogs are still a relevant media piece out there. What’s great about it is you can do all these hot links in them and then you can take them back to your Amazon, your Benable, or your playlist. It’s a great way that you can tag people in there so then you’re in their backyard too. I’m still a huge fan of blogging.

Turning Influence Into Earning Power And Success

I’m going to add to that. We have a blog with ours as well. There are a couple of tools out there that you can put your video in and get it made into a blog or take the transcript and make it yourself. If you go to TurboScribe.ai, you can do up to three videos a day and it’ll give you the transcription. I don’t even wait anymore. I don’t pay for it. It’s all free, up to three a day.

If you want to gain some traction on your YouTube channel by putting chapters and stuff in, Video Tap is a great one to look at because you put your video in and it breaks down the chapters for you and breaks down keywords. It is incredible. I’m paying $27 a month for it but I’ve been waiting for AppSumo to make it come up again where you get a lifetime deal.

If you want to use something like that, go grab that version. I have an affiliate link if you want to reach out and get it from me. If you get it, pay that monthly until it comes back on AppSumo and you can get a lifetime deal. That’s what I do with most things. I’ll try it out with the monthly and then I want to see if I can get a lifetime deal because you all know as internet marketers that that monthly starts adding up. Does anybody else have a question for Joie before we go?

I love you and I appreciate you. Thank you so much for the time, Juliet. Thank you all for being here. I appreciate you all. I do have a quote. “It’s your birthright to stand in your spotlight and grow your influence and earning power out there, so go for it.”

Thanks so much.

Thank you. Before you guys all go, I want to let you know we are upping our training game this 2025. We have a GoHighLevel training. We are starting to do those every month. If you’re not using GoHighLevel, you are spending too much time doing other things. We are starting to put those trainings together so people understand how to use them. The first ones are with Rebecca Bertoldi who has an agency. When I switched from what I was using to GoHighLevel, I saved $400 a month because I was able to get rid of my MailChimp and Issuu. There were so many things I was able to get rid of because it’s a one-size-fits-all.

In March 2025, Rebecca has a GoHighLevel training. She’s going to be doing, I believe, social media. We also have Anthony Jones from the magazine on March 7th, 2025. He’s going to be doing a Level Up Your LinkedIn: Build A Magnetic Personal Brand That Attracts Clients in 2025. You can sign up for that at BAMagTraining.com.

On March 18th, 2025, we have a coaching panel. For those of you who don’t know Gretchen Hydo, she was our speaker. She was incredible. She’s going to be on the panel. Anthony Jones is going to be on that panel for LinkedIn and Rebecca Bertoldi again. You can sign up for that at RevenueRumble.com. If you don’t have anything to do, join us for some training. Grab Joie’s offer. Hopefully, we’ll see you guys again.

Thank you so much.

Thank you.

Thanks, Juliet. Take care, everyone. I appreciate you.

Important Links

• Joie Gharrity
• Superstar Women Entrepreneurs on Facebook
• Superstar Entrepreneurs on YouTube
• Exclusive Offer: 60-Minute Power Session With Joie Gharrity
• Beyond The Headlines: Understanding The Shifts In Media Consumption with Tracy Hazzard
• Level Up Your LinkedIn: Build a Magnetic Personal Brand That Attracts Clients in 2025
• Revenue Rumble: Ditch the Doubt, Bring on the Bucks
• The Hustle & Heart Book Awards
• TurboScribe
• Video Tap
• Monthly Training

About Joie Gharrity

Joie Gharrity is a Brand Consultant, Video Podcast Content Creator, Author, and International Speaker. With over fifteen years of experience in the Hollywood entertainment industry, she has worked at top companies in film, television, original web content, and branded entertainment. Joie was hand-picked by the ABC Studio President to launch the first multimedia startup business for The Walt Disney Company.

Upon returning to the Bay Area, Joie was inspired to create Joie G 113, where she empowers entrepreneurs to become their own superstars. Through her unique and proven Red Carpet Guide to Superstar Branding and Digital Marketing System, she shines a spotlight on their company brands in the marketplace. Her system includes inner game tools, such as “The Love Capacity Daily Habits,” enabling entrepreneurs to embrace next-level success.

As the Founder of Superstar Women Entrepreneurs Digital, Joie specializes in training women entrepreneurs to become influential video podcast content creators. She provides a distinctive platform by hosting their shows on her YouTube channel, which boasts a premium real estate of 1.6K subscribers. This exposure grants them significant influence and visibility. Additionally, Joie offers cover features and full-page articles in her digital magazine, empowering women entrepreneurs to showcase their expertise. Leveraging her substantial online reach of 1.1M, she ensures that women entrepreneurs gain the visibility and influence they deserve.

Joie is also an author of two books. The Red Carpet Guide to Visibility and Influence shares her Hollywood journey, along with branding and marketing techniques to amplify personal and professional brands, increasing visibility, influence, and earning power. Her second book, Being Your Own Superstar: How to Expand Your Love Capacity, guides readers toward the big screen of their lives.

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