YouTube Vs. Traditional Podcasting: Which Path Will You Choose?

The lines between traditional podcasting and video-sharing platforms are blurring. Some podcasts now have videos, and many podcasters also publish their content to YouTube. Where should you focus your content creation? Tom Hazzard, CTO of Podetize (Brandcasters, Inc.), and Juliet Clark delve into the current digital landscape to answer this question. Together, they explore the pros and cons of traditional podcasting and YouTube when it comes to distribution, monetization, and audience growth. Tom also explains why a multi-platform strategy is essential in maximizing your reach and impact in today’s ever-evolving digital world.

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YouTube Vs. Traditional Podcasting: Which Path Will You Choose?

This episode’s guest is Tom Hazzard. He’s back. I will introduce him in a few moments but I want to remind you, we have a big March 2025 set up for training and getting to know authors and how to build that platform. Revenue Rumble is on March 18, 2025, at 11:00 AM Mountain Standard Time. You can register for that over at RevenueRumble.com. We have three great coaches to talk a little bit about getting into your coaching business and building revenue in a meaningful way.

Anthony Jones, who’s our LinkedIn specialist will be there. Gretchen Hydo, who is a certified IFC coach, will be there. She’s a train-the-trainer type of coach. She was fabulous in our January 2025 training. People said it was the most favorite one they’d ever had. She did a little bit of lead generation. Also, Rebecca Bertoldi, who coaches people through funnel building and making your funnels more human.

We also have our monthly GoHighLevel training. Rebecca Bertoldi owns her agency and is great at GoHighLevel. If you haven’t tried it, it is so easy. We made the transition over in September 2024 and have been ecstatic about how easy it is. I ran a lot of the stuff myself that I couldn’t do on the old system because it was too complicated. I didn’t have time. I’m excited about GoHighLevel.

She’s going to be teaching three secrets to streamline your social media marketing. That’s Thursday, March 20th, 2025 at 11:00 Eastern Time, 10:00 Central, 9:00 Mountain, and 8:00 Pacific. You can RSVP for that at GHLMonthly.com. I want to introduce Tom. We’re going to talk about the differences between going through an agency like his, Podetize, for a podcast and using the new YouTube, which is worth it more, the free or the paid.

I’m going to have to say the paid but we’ll let Tom tell us what’s going on with it. Tom Hazzard is a prolific podcaster, host, and co-host of five different shows with hundreds of episodes and interviews. As the CTO of Brandcasters, Inc., Podetize.com, he makes it a practice for all executive teams, including himself, to start a new podcast every year. That way, the leadership of the organization immediately understands what it is like to podcast and helps inform the value and development of products and services.

In 2018, he started Feed Your Brand. It’s ranked as the 22nd on CIO’s list of top entrepreneur podcasts, one behind industry veteran, Pat Flynn. That is very impressive. Before, he started the Product Launch Hazzards with his partner and co-host Tracy Hazzard to serve Amazon sellers and product inventors. In 2021, they’re in the creation process of two new shows, The Next Little Thing and Behind The Next Little Thing to help podcasters explore show monetization through product sales and affiliation.

I am so excited to have Tom and Tracy. Full disclosure, I use Podetize for my show and I’m 340 episodes in. I’ve been doing this since 2018 and it made my life so much easier. I have to tell you that. I had my podcast before that in 2014, ‘15, and ‘16. It was a lot of work and I didn’t enjoy it. Worst of all, it took away from my time as the CEO of this company, the lead generator, and the rainmaker. I do appreciate how they’ve streamlined this. Stay tuned for my discussion with Tom.

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Welcome & Introduction

Tom, welcome. I’m so excited to have you here to talk about the whole YouTube podcast thing going on. You told me something about another area. Thank you for coming on to talk about this.

Thank you so much for having me. It’s a pleasure to be here.

Full transparency, Podetize is the company that does all of my podcasting. I had a podcast before and I can’t even tell you how much time it sucked up out of my day because of all the things that Podetize does for me as the rainmaker for this company. My point is I should be generating leads, not delegating or trying to do podcasting myself. Tom, talk a little bit about what’s going on with YouTube and what you see out there, if you wouldn’t mind.

Podcast Evolution

This is a very interesting time in the evolution of podcasting. I am going to use that term, even as we’re talking about YouTube. YouTube has existed for a long time. Probably about as long as podcasts have existed and maybe YouTube existed even before but slightly by a year or so, maybe, in 2025, and it’s been this way for a decade and going on, there’ve been a lot of changes that have happened.

Navigating Platform

YouTube is a destination for podcasters. There are many podcasters who say they have a podcast and it’s only on YouTube. That’s a relatively new development. It’s why even other competitors of YouTube are starting to get into it and embrace podcasters publishing their long-form videos of their episodes on their platform. It is very confusing at this time for podcasters, videocasters, and content creators in general about the best practices and how to best distribute all your content. It’s a little bit of the Wild West and we’re all navigating this in uncertain times because things are changing so much.

Do you become alternative media as well for a lot of people? You are the media.

Yeah. I’m going to talk about “podcasting” for a moment in the context of audio distribution and not video on YouTube or even Spotify starting to dabble in video. If your content is ever going to be scrutinized, censored, or taken down, that’s only going to happen on YouTube. It’s uncertain what may happen on Spotify because they’re pretty new at it but I can tell you with great certainty.

On Podetize, we have podcasters who publish on very benign topics, everything from the extreme political right-wing, extreme political left-wing, and everything in between. On the podcast listening apps, you are free to say whatever you want. Your content is not going to be taken down. You are right. It is becoming the new media that is unvarnished and, I would say, a very safe haven of free speech. People can choose to listen to you or not.

In the individual listening apps, we have never seen them take down anybody’s content, no matter how controversial it might be. The only thing we see is if a podcast is out of compliance with the rules for marking a show as explicit. Each of them would judge on their own. It’s not like there is the podcast police out there who are looking at everything and take your show down everywhere. Each app decides on its own if they are going to have guidelines and deems certain content to be not appropriate for its platform. They have the right to do that but I have never seen that happen.

The only example is you have a mature subject. It’s not even about swearing, four-letter words, or anything. As they say, the FCC has the seven dirty words you can’t say on radio and all that. That’s probably evolved over the years but the FCC doesn’t govern podcasting. You can say whatever you want. The only difference is if you’re going to have either foul language or mature subject matter. It isn’t even about specific swears.

Let’s say you’re going to talk about a very adult subject. You’re going to have a podcast, interview a prostitute, and talk about the business of that. I’m just making this up. You better mark that episode as explicit. You can either mark an entire show as explicit or an individual episode one off if most of your show is what we call clean and you have a mature one.

All you have to do is market it as explicit because that warns parents in particular. If you’re going to listen to a podcast when you’re driving the kids on that weekend trip to Lake Tahoe or whatever, you may not want to listen to that one when little ears are going to hear it over the speakers in the car. As long as you put that warning out, you have done your job for compliance in podcasting. You can speak on any topic you want.

A couple of years ago, I had a dominatrix on. I had to carefully craft those questions because I didn’t want to be marked explicit on that. Everybody is talking about the YouTube “podcast.” That’s what I wanted to get to the heart of. YouTube has requirements and not good distribution. If you want to monetize, it has requirements. How is that different from, say, a company like yours where you do things a lot differently?

YouTube Advantages

There are a few things in there. I’m going to try and address each of them. Let’s first address what YouTube is. YouTube is a platform where user-generated content is published. You can publish any kind of video or content but it’s generally user-generated like your creator-generated. You and I, as creators, can record a video and put it up on YouTube. It goes on their website and app. They have apps everywhere.

The advantage of YouTube is the app is so widely available. I don’t know of any mobile phone operating system that doesn’t have a YouTube app built into it already when you get the phone and you haven’t downloaded any of their apps yet. All the smart TVs have a YouTube app built into it. Also, Amazon Fire TV and Apple TV. All these different modern content media streaming devices have YouTube in them. YouTube’s advantage is worldwide name recognition and distribution.

Content Discoverability

You are one of billions of videos. There may even be trillions of videos, but there are billions of users out there who post content and people who watch content on YouTube. How do you get found? Putting up a YouTube channel and publishing a video is only one consideration. How do you get seen, heard, and found in this noisy digital environment?

That’s a bigger question. People have to seek out your content. Their algorithms on YouTube will use many different things to decide whether to serve your content in someone’s feed, which might come from the title of your video or what’s written in the description or the tags. It also is going to depend on how many people are already subscribed to your channel and how many people are finding and watching your videos. It is hard to start a new YouTube channel to reach the threshold.

Here’s where we get into part of your question about monetizing it to be able to get ads run on your video by YouTube and have them pay you for it. The more people that watch and see the ads, you make money. I want everyone to know it can change. They change these requirements from time to time but you need to have a minimum of 1,000 subscribers of your YouTube channel and 3,000 watch hours in the last 12 months.

Monetization Insights

That’s a running twelve months. I want to be clear. You don’t have to have 3,000 hours of watch time on your videos every month. No. Every day, it’s going to look back at the last running 12 months and you have to have had that minimum of 3,000 watch hours to qualify for participating in YouTube’s ad program to monetize your show through them. Once you achieve it, though, you can do it. If you don’t have a whole lot of people continuing to watch, you’re going to make a limited amount of money.

Here’s the other big disadvantage and this is a big distinction between podcasting. What I mean by that is traditional podcast distribution of audio across dozens of different apps where people listen to podcast audio. Once you publish a video on YouTube, it’s fixed. You cannot change that video. Your only choice is to unpublish it, delete it, or leave it published.

If you have new material, things have changed, and you want to update something in the podcast world, you can unpublish an episode, republish it, re-edit it if you made a mistake, and then republish it. It can have the same identity it had from the beginning. There are a lot of advantages to that. You can also rewrite history in the podcast world. You can publish an episode with a publication date of 3 weeks ago or 10 months ago. It doesn’t matter. YouTube does not let you do that.

Podcast Ecosystem

Understand some differences but there’s a key difference in the podcast ecosystem and what we do at Podetize. Don’t get me wrong. I’m not trying to bash YouTube. I’m a fan of YouTube. We all want to put our videos out and have them be seen by those who prefer to watch videos. Right now, YouTube is the best place to do it and maybe for the foreseeable future. They’re huge.

In the podcast ecosystem, there are many more apps to be distributed on. People tend to prefer one app over another. With your podcast audio, monetization can come through putting ads in it, not just for third-party sponsors. If you can get third-party sponsors to sponsor your show and they want to put ads within it, wonderful, do that but more podcasters monetize their podcasts sooner than they can attract third-party sponsors when they have something in business they do, an organization they want to support, or a nonprofit they’re in support of.

There are many ways you can monetize your own show. Maybe you’re a speaker, author, or thought leader. You do coaching and you want to lead generated for coaching. You could put ads and promotions for your stuff, calls to action, and lead magnets within your podcast episodes and change them at any time. They don’t have to live there forever.

That’s very old-school thinking in the early days of podcasting. That’s what happened that live there forever. You don’t have to do that. You can change your ads within your episodes every week, every month, or anytime you want with the right system on Podetize, which I believe is the best, but others do similar functions.

The other thing, too, is I take what you do for me and put it over on Rumble. They don’t have the restrictions if you’re a creator. I’ve already made money on Rumble without 3,000 hours and 1,000 followers over there. There are other platforms besides that as well, where you can go and do that pretty heftily. With YouTube, when you’re calling it a podcast, they only distribute to YouTube. Can you talk about that? When you go with not even necessarily your company but Libsyn and several others out there, you have a mass distribution, which is helpful too. Can you talk about that?

You’re right. YouTube is a single destination with a lot of name recognition and a lot of different apps on different devices. That’s its advantage. You can embed YouTube videos on your webpages and things, which if you’re publishing videos is a good thing to do but it is limited. Most podcasters, even when publishing full-length versions of their episodes as videos on YouTube and publishing in podcast listening apps, have a lot more podcast listeners, a larger listening audience than a viewing audience.

That’s because there are a lot more listening apps and a lot of people tend to prefer to consume content by listening only and not having to watch. They can do it while they’re driving, exercising at the gym, walking, bike riding, or whatever it is, something that is eyes-free to consume content. There are a lot more opportunities to do that in our daily lives, especially if we’re working people, have families, and all that.

I’ll listen to podcasts as I wake up in the morning, get kids lunches ready for school, and do some dishes in the kitchen over my Amazon Alexa. That’s an easy way to do that in that environment. That’s one of many devices podcasts are consumed on and ways that you can do it. With the podcast distribution system, you have an account with a company like Podetize or one of the other podcast distribution companies. You publish your content one time and it is pushed out to all of these listening apps. I’m talking about dozens of different apps.

It pushes two different websites when you have players on different websites. You can have as many of those out there as you want. It’s much easier to reach a wider audience from doing one thing in traditional podcasting than it is with video but the lines are getting blurred for sure between podcasting, which was always audio and still is understood and more often is distributed as audio versus video.

Content Strategy

Our opinion in Podetize is all of us as creators should want our stuff to go everywhere because we want to reach as many people. Why are you going to close yourself off to new distribution channels and ways to reach people? You don’t have to but there’s another thing that YouTube is doing that’s very confusing. It’s because YouTube was bought by Google years ago. Google has one of the more popular podcast-listening apps on the Android platform called Google Podcasts.

I forget how long it’s been that they killed it. Google announced, “We’re ending the Google Podcasts listening up.” Those of us who have been podcasters for a long time are still quite puzzled by this strategy and don’t understand the good reasons why they did it. What they’ve said is, “We’re replacing it with YouTube Music,” because Google owns YouTube.

That is another app that you can distribute your podcast in through the podcast ecosystem. With videos, you’ve got to upload them one at a time to YouTube yourself to publish but with YouTube Music, you can publish from Podetize directly from any podcast distribution platform to YouTube Music. The strange thing is they take the audio and convert it to a video.

If you already have your podcast videos in a YouTube “podcast playlist,” you end up with two different videos in the YouTube Music app, the one you published on YouTube, where you’re seeing you and me right here, Juliet, having a nice conversation, and then you get a video version converted from audio that has a still graphic of your show artwork playing the audio. It’s what we would call a full-length audiogram in the podcast world, which is generally not as interesting to video viewers to watch as the actual real video.

This thing is happening on YouTube. A similar thing is happening over on Spotify in the early days of video there. You can end up with duplicates of your content and all kinds of confusion among viewers and listeners. Brand confusion and content confusion are not a good thing, I’ll tell you. There is no clear best practice or solution for this yet. We’re still working it out ourselves. That’s something that I’m going to have to leave you and your audience with a little uncertainty around, which is unfortunate.

Even with that confusion, I’m still a believer in creating your one piece of content and converting it into every different possible format that you can and blast it out everywhere to get the widest exposure and most value possible and increase your monetization and earning potential. That’s what we do at Podetize and we’re going to continue doing it, even with some of these modern albeit flawed distribution outlets.

Viewing Vs Listening

The other thing I love about you guys is you have the audio, video, and blog. Within my family, I listen to the same shows as my ex-husband because we talk about him all the time. He does video. I keep saying, “You have an app on your phone.” It’s the same with my son. He listens to Tim Pool all the time but he watches it on video. I have to think that those different learning modalities reach a bigger audience as well because it seems like the men, from my two men, are more visual than they are listeners.

I could take a shot at men but I won’t. I’ll let you intuit your conclusions. I’m more of a listener. They’re watchers, which to me is like, “Why would you sit there and watch that? Don’t you have better things to do?” I’ve discovered that for them, it’s replacing the old TV model. They don’t watch TV anymore. They watch their podcasts.

What we’ve learned over the years is you’re correct, Juliet. Every different consumer of our content has a preference. They either prefer to watch, listen, or read. I’m not saying that in any order of preference or popularity. I don’t know worldwide which one’s more than the other. I do know that for the majority of podcasters we support, the audio is listened to a lot more than they’re getting views on YouTube but there are exceptions to that.

There are some shows that started as YouTube shows first, have a big following, and are also distributed as podcasts. People prefer to watch, listen, or read. You need to be meeting consumers of content where they are. If you decide you’re not going to publish your podcast as a video and put it on YouTube, understand that there are people who aren’t looking for you where you are.

It’s the same thing with people who have a YouTube show only and are not distributing it as a podcast as long as it’s appropriate podcast content. Not every video on YouTube is appropriate to be a podcast but for those that are a show with a similar kind of format as your typical interview podcast or solocasts, if you’re not distributing that through the podcast ecosystem, you’re leaving a huge opportunity on the table.

There’s a huge gap between who you’re reaching, who you can be reaching, and who you can be serving. If you’re in business in any way and your podcast is in service to your business or meant to lead generate for your business, you’re trying to run down the street with one leg tied behind your back. Seriously, why would you not distribute it everywhere you could? You’re right.

With Podetize, we’re a done-for-you distribution platform for podcasts. We don’t have to produce your content. Anybody who has a producer or they edit themselves can publish their content on Podetize but as a company, we provide done-for-you service for hundreds of customers. They record their raw video and audio recordings, upload them, and they’re done. We take that, produce it, publish it in all different formats, and convert it. We have audio, video, a lot of social share assets, graphics, video clips, and things like that.

The blog post is the least understood or misunderstood part of this. For every podcaster, especially if you are in business, it is the greatest value you’ll get out of that content. I’ll quickly state why and then we can move on. Your podcast episodes and YouTube videos are only searchable by what’s in their titles and descriptions. What you say within the recording is not searchable. It doesn’t factor in to search as sophisticated as Google and YouTube search is.

The podcast listening apps, one of their unfortunate reality is they’re not the best search engines out there. They’re very basic and limited. You’re not going to be found for what you’re saying in your episodes unless that is converted into text and published as a blog on your website. If you’re a podcast or a content creator and you don’t have a website, that’s the home for your show. That’s your first mistake. If you’re serious about doing this and this isn’t just an experiment, you need to get a website if you don’t have one and make it the home for your podcast.

The website is where you will be found by many more people than even those who are going into a listening app and searching on topics or going into YouTube. Where do people still go first to search? Google and the language of Google. Yes, they’ll serve up videos but I told you, those videos are only serving them up based on what’s in the titles and descriptions. You create a long-format blog post what we call a verbal SEO blog post that converts what’s said into text.

It’s not 100%. It’s 90% of what was said because it’s cleaned up. The quality is improved, which made it easier to read but it unlocks the majority of what was said. You build equity in your website, keyword rankings, and free unique visitors every month sent by Google. Those people searched for something in alignment with what was said in one of your episodes.

You have an episode landing page and a blog post for every episode. The video, audio, and texts are there. That’s where they can watch, listen, or read. That will serve your business in the long term and bring you more leads, listeners, and viewers of your show than anything else. That’s the marathon of podcasting. The sprint is putting it out on the listening apps and YouTube and pushing it out on social. The marathon or long-term value is in the blog. That’s the big thing.

I agree with that. I usually take the transcript that I get and run it through AI to get my social media points and sometimes even keywords. Even though you have static keywords in my YouTube, and I use TubeBuddy for that, it will pick up other keywords that are endemic to just that episode that’ll help people find it as well. That is a fabulous tool. They changed the parameters because I noticed that I needed to pay more money if I wanted to get my old one. They changed their pricing structure.

TubeBuddy is a great tool. You have to be willing to spend a little more time on every episode to use it, but when you do, it’s going to make your video seen by more people in a number of different ways. We’re fans of TubeBuddy and use it as well. There are so many things you can do with your episodes to get exposure. Pull quotes from them that can be used on X as tweets. Do they still call them tweets even though it’s X? I’m not even sure.

I’m not on X.

You have quote graphics that can go on Instagram or any other social channel. You have the video clips. The blog itself is a wonderful thing to share because when you have a unique image, it populates the social posts and it’s clickable. It makes everybody click back to your website for that social post. There are so many different things you can do to get exposure and incentivize your episode guests to share your show with their audience.

Maybe you create a quote graphic of something you said about the guests that makes them look good. They’ll all go with this publisher and say, “World, look what Juliet said about me.” Publish the graphic like that. Everybody learns about your show. The whole point is getting more people to share it and be aware of it. If you’re going to put the effort in to bring your message to the world, share your knowledge, or help bring out stories from guests that will serve your community, whatever it is your goal of podcasting is, then why not do the best job possible and put it out everywhere in every different way?

I meet with 6 or 8 existing podcasters every day, not just people who want to start a new one. We do what I call a power podcast appraisal. Most shows people watch don’t get a lot of support from people who have experience. They’re not getting a lot of listens right away and don’t understand why. Usually, in a very quick assessment, I can see 3 or 4 things that are pretty easy things that can be fixed right that day if they want to and be found by more listeners tomorrow. There are some things that are easy to do like that.

I met with somebody who has 380 episodes that they’ve done. They’ve been doing it for ten years, almost as long as I’ve been podcasting and they have no blogs. They have great content that is still relevant. That’s the biggest untapped goldmine of data to feed your website. Don’t forget that people are finding all of us, content creators, through ChatGPT and Gemini AI generative searches. Why? AI needs to keep feeding itself with new content. Where’s it getting that content? The primary source is webpages.

You create a blog for a new episode and gets indexed by Google for standard Google search but it’s also feeding AI. Every week, I have at least one person who says they learned about me from either they say ChatGPT or an AI search. I don’t even have that as an option for how they hear about us. They’re using the other field and typing in AI search or ChatGPT. That’s happening. The people with the blogs and content are winning and are getting that kind of value first. It’s all kinds of value in the blog like you were saying.

I take that blog and run it on Perplexity. Perplexity will give you citations than probably ChatGPT. There are such great tools out there, too. Opus Pro is getting those nice clips that you can promote. We started using Video Tap, too. VideoTap stole the way you do blogs. I was showing it to Tracy. It looks exactly like what you guys do. I was like, “Did they steal this from you?”

It’s about time someone’s been doing it because we’ve been doing this for many years. I’ve always been shocked over the years how come no one’s gone to school on all the things we do for a blog? Very few people have and very few companies do it. It’s a lot of work. AI may be making that a little easier. I’ll be interested to take a look at this, too. It’s probably not doing everything we do but maybe it’s getting 80% of the way there.

I wouldn’t recommend using that in lieu of you but it will give me email ideas. It’ll write an article. That’s mainly where I’m using it. It’s taking the article or blog that it writes for me and using it in our magazines. I’ll take it and use it. I’m part of four different other people’s magazines. I will use it to write an article for that.

That’s a wonderful thing to do. Just so your audience understands, our verbal SEO blog posts are not articles. I want to be very clear about that. We are not creating articles based on the episode. We’re creating something that’s very intentional. We don’t expect 99.9% of people who go to that blog to read it. Some well. It is unlocking what was said and it’s the imperfect grammar and word order of human speech. We clean it up so it’s not horrible. It’s made easier to read. It doesn’t have every little thing in it because that would be mind-numbing to read that honestly.

The point is that Google cares about text that comes from human speech. They rank it highly and then send traffic to your website. It’s 80% to generate visitors to your website. Once they get there, 99% of them are going to either watch that video or listen to that podcast. They’re not going to read through that text, but they might scroll through to get one of the important links to one of the companies mentioned or one of the services.

In this one, you talked about Perplexity. There’ll be a link to that in the blog for this episode. People might come there and use your post as a resource. That’s about 20% of the traffic that goes there for that reason. The rest comes from Google and all it is is raising awareness of you, your show, and your business. Those are great tools.

By all means, if you have a way to distribute articles based on your podcast, whether it’s on Substack or a magazine like you’re doing, Juliet, or some website that you’re going to be a contributing writer to, if you’ve got the time to do that and use some of these tools, go and do that. That’s another good thing to do. Although you’ll be helping drive traffic to Substack if you put it there. We’re bigger fans of all roads leading back to your website because that’s where you’re going to benefit.

Conclusion

I don’t use Substack. The difference I see in it is instead of me sitting down and thinking about the topic and what I’m going to write, running that through and having it write its article is amazing. I have to go back through, edit, and make it more human with my voice. Tom, if we want to explore this further and look into you guys and have you do the work for us on the DIY and you have a do-it-yourself version as well, where do we find you? How do we book an appointment?

It’s Podetize.com. If it’s a do-it-yourself or you’re looking for the most advanced hosting platform with the best analytics and unique features others don’t have, there’s a menu at the top. You can check out our different hosting services. There’s something wonderful for podcasters who are willing to put a little money into marketing their shows to be found by more listeners. There’s a wonderful new program we have called PROMOCAST that will help you do that.

For anyone else who is looking for support and doesn’t have the time to put all the effort in to do all the audio editing, video editing, finding the quotes, the highlights, the video clips, creating a blog, and all those things, those take time. Most people probably barely have time to record the content, especially if you’re in business in some way. Go to Podetize.com’s homepage. Scroll down about two-thirds of the way down. There’s a booking calendar right there where you can book a free strategy call. That’s what I would recommend.

PROMOCAST, is that where you are running ads on like-minded shows for Discovery?

No, it’s a little different. PROMOCAST is where we are running ads for your podcast across a network of more than 1,000 mobile phone apps. I’m not talking about podcast apps. These are all kinds of general-use apps. There are business apps, health and wellness apps, sports apps, legal apps, and all sorts of things. As long as your ideal profile listener is a mobile phone user, which is pretty much everybody, undoubtedly they’re using half a dozen or a dozen of these different apps where they must watch and listen to an ad periodically to keep using the app.

We put ads for the show, either playing a highlight clip or an actual call to action like, “Here’s the show and what it’s about. Click to learn more.” When people click, we send them wherever the podcaster wants them to go. Usually, it’s a podcast page on their website, which has a player where everybody can play any episode right there. It might even have a YouTube playlist there, so if people prefer to watch, they would watch. For sure, there’s a podcast audio player there with every episode.

That is working. We provide the analytics for the ad impressions and the clicks from those ads so you understand how it’s converting and then watch your listening audience grow month over month because you’re raising awareness with people who didn’t know who you were and what your show was yet. They click and try it. If they like it, they subscribe. Customers in that program get a month-over-month increase in listenership. That’s measurable. It’s completely passive. It takes no work on the part of the podcast. You just sign up. It’s a very reasonably low monthly price for a paid marketing program that is getting results.

That’s fantastic. Tom, thank you so much for sharing all this information. Hopefully, you guys learned something.

Thank you so much for having me, Juliet. It was a lot of fun.

Important Links

• Revenue Rumble
• GoHighLevel Training
• Podetize
• Feed Your Brand
• Product Launch Hazzards
• The Next Little Thing
• Behind The Next Little Thing
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About Tom Hazzard

Tom Hazzard is a prolific podcaster host/co-host of five different shows with hundreds of episodes and interviews. As the CTO of Brandcasters, Inc. (Podetize.com), he makes it a practice for all of the executive team (himself included) to start a new podcast every year. That way the leadership of the organization intimately understands what it is like to podcast today and helps inform the value and development of products and services.

In 2018, he started Feed Your Brand ranked as #22 on CIO’s list of Top Entrepreneur Podcasts (just one behind podcast industry veteran, Pat Flynn). Before that he started Product Launch Hazzards with his partner and co-host Tracy Hazzard to serve Amazon Sellers and Product Inventors. Right now in 2021, they are in the creation process of two new shows, The Next Little Thing and Behind the Next Little Thing to help podcasters explore show monetization through product sales and affiliations.

The story of Tom’s first podcast, WTFFF?! 3D Printing is the genesis of his podcasting production business and patent pending software-as-a-service, Podetize.com. With over 600 episodes and a recent collaborative sponsorship with Hewlett Packard (HP), the proof of the long-term residual value of a podcast remains in much more than the number of Apple podcast subscribers. Value is in on-line and industry authority and influence growth, episode after episode. He can trace each and every press article, interview, and speaking engagement from someone who heard him on a podcast or met him during an interview for one of his podcasts.

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