Monetize your content faster with the right platform—what’s your pick? In this solo episode, Juliet Clark dives into a head-to-head comparison of Rumble vs. YouTube and explores which video platform offers the best opportunities for creators. From YouTube’s massive user base to Rumble’s instant monetization and free speech appeal, you’ll get the insights you need to choose the platform that meets your goals. Whether you’re an author building a platform or a content creator looking to boost your reach, this episode breaks down the pros and cons of both to help you make the right choice.
The Rumble Revolution: Taking On YouTube, One Video At A Time
It’s just me for this episode. I’m going to send you over to Breakthrough Author Magazine. Go grab your free subscription at BreakthroughAuthorMagazine.com. We have a lot going on. We’re starting to bring on new subscribers for 2025. We don’t want the same old articles all the time. I’m bringing in new people to contribute because when you’re building a platform, you have goals, but there is no right way or wrong way. You do it in a way that serves you because you have to do this on a regular basis, which means you have to like doing it.
Rumble Vs. YouTube
What we’re going to do is talk about Rumble versus YouTube. We use both. We started out using YouTube because Rumble wasn’t around when we started our show. We have about 315, as I’m doing these episodes, plus shorts over on YouTube. Now, we have never been able to create monetization over there simply because I don’t focus on that as followers. I focus on other areas. One thing we like about you about Rumble is that we can be a creator and generate monetization right away.
That is a key point for us and why we’ve gone over there, but there are other reasons we’ve gone over there as well. I want to talk a little bit about that because of the audience differences and things like that. If you’re making a decision on what you want to do, you may choose one over the other if you don’t want to upload to both. Rumble has come up as an alternative to YouTube. That’s how it was started during COVID and in other instances as well.
YouTube is part of Google and has been censored, which has been a problem. They censor and shadow banned. They do all those bad things that you hear about on social media that don’t happen. We don’t want to be censored, especially if we live in the United States of America, because we’re not supposed to be censored.We don’t want to be censored, especially if we live in the United States of America, because we’re not supposed to be censored.Share on X
Rumble sprung up as a free speech alternative. They do a very minimal sense of censoring, so it does have a lot of impact. The other reason that Rumble has been gaining traction is because it has less restrictive content policies. It does allow creators to post what some might consider controversial videos or other platforms find sensitive. That’s why we’re switching over and doing both at this time. Not only that, but we can monetize right away.
A little bit about the comparisons because this is what I want you to look at when you’re deciding which one you want to give. YouTube was founded around 2005 and Rumble around 2013. You can see there are good years on the video platform if you’re using Rumble. Both of them have global reach. There’s no bother there about, “Should I do one or should I do another?” They both have the same reach. Now, active users, that’s where this comes in and it gets a little less. I don’t want to say less engagement because that’s not true.
Monetization
YouTube, being around longer and being part of Google, has about 2 billion active users monthly. Now, Rumble has about 80 million, but you get more views on Rumble. That’s what we’ve found, and it’s probably because the algorithms are working more in our favor. The algorithms on YouTube can be very tricky sometimes. The monetization policies, this is the big one for us. Over on Rumble, we can immediately get direct earnings from the people who have viewed.
If we have 1,000 views, we’re going to get more revenue because they start paying on that basis of the views. If you’re over on YouTube, it’s ad revenue and you don’t even get to generate ad revenue until you have 1,000 views at least. There’s a difference in what people are picking up. I will tell you that a lot of times when I watch videos on YouTube, I don’t see a direct connection between what I’m watching and why that ad was dropped in front of me.
In fact, I will tell you I had a political ad like that over and over. Finally, I was like, “Don’t show me this again. This is awful. It has nothing to do with my art videos.” That’s the thing I see about the ad revenue the most. It’s not in alignment with what you’re doing. How could you expect to make a lot of money when people are looking at art videos and they’re getting political stuff? It has to be an alignment if you’re going to run ads. The earnings per thousand views, just to give you an example.
Rumble: It has to be an alignment if you’re going to run ads.
Demographics
On Rumble, you’re going to make between $0.90 and $4.50. It does widely vary over there. Over on YouTube, it’s going to be between $0.25 and $4. It depends on the niche and the audience. You have to look at your user demographics and see where you need to be. Let me talk a little bit about those demographics. YouTube leans towards a more diverse crowd and a younger crowd.
You’ll see a lot of the bright videos. A lot of the big script on the videos and the transcription there. It’s very flashy. If you go over to Rumble, they have a varied audience, but it turns a little bit older, which is one of the reasons we’re trying it. Our demographic is about 50 to 80. That matters not only from the perspective of our people watching but also from the ease. When we teach people how to build a platform, there are a lot of different places where we have to show them how to create a channel and how to upload.
With Rumble, it’s super easy. I can literally upload a Rumble video with verbiage and everything in about a minute. It’s super-fast. That’s another consideration that you should take into. Where is your audience? Do you cater to that younger audience or is your audience a little older? The other thing is too when they say diverse for YouTube. YouTube tends to be a little bit more liberal, which is why they censor it a lot of times.
Live Streaming And Cross-Sharing
Rumble doesn’t censor. It does tend to be that older group that talks about controversial things. They don’t mind. They have more world experience. They’ll be over there and debate a little more as far as that goes. Video links time. This doesn’t apply to our group because our videos usually don’t go much further than an hour. Those are our panel discussions or the training we do, but typically, my show, which is what I post over there, is 20 to 30 minutes, but there is no limit on Rumble.
If we went all day or if we had a conference, we could upload a video that is an all-day thing. With YouTube, there is a twelve-hour limit. If you’ve ever done the meditations over there, you’ll see a lot of them, which are about 10 to 12 hours. There is a limit over there. By the way, on YouTube, nothing bothers me more than when I’m listening to a meditation and all of a sudden, it goes to an ad. Not very relaxing, just saying.
Those are some things that you should look at. As far as live streaming, both of them have it. You can do that very easily on both platforms. Now, here’s one thing I have found. When I share YouTube content on someplace like LinkedIn, it’s allowed. I’m not quite sure, but when I put a Rumble on LinkedIn, it won’t fetch the video. Not quite sure what’s going on there except for probably some political management things going on since one is more conservative and one is not.
Advertising Control
App availability, can you do this from your phone? Both of them are iOS and Android compliant. Video quality, I mentioned that a few minutes ago. Better video quality over on Rumble. They go up to 8K. YouTube stops at about 4K. That’s a pretty good difference there. You know a very good video quality. Advertising control, Rumble gives the creator a lot more control over everything, which I love because I’ve got a dashboard and I can do some tweaking. There are so many things I can do because I have more control over what I’m posting.Rumble gives the creator a lot more control over everything.Share on X
With YouTube, as I said, it’s pretty controlled. They’ll put whatever video they want in there, and it isn’t always an alignment with what you’re looking at. I don’t know how many times I’ve seen the coffee diet video when I’m looking at art videos. You can tell I do a lot of art videos over there because I’m a painter. When I’m looking at those, I don’t necessarily want to diet. I’m fit and skinny. It doesn’t matter to me. Not in alignment with what I’m looking for in my values.
Company Features
Company features, what I would say about this is Rumble allows you to do comments and likes, but they don’t call theirs likes. They call them rumbles. On YouTube, you can post comments, likes, and dislikes. I will say on both platforms, when you first get on, you’re going to get a lot of spam from everyone. That was one thing I noticed from Rumble. I got several comments on my videos, such as, “Let me help you with engagement.” I get those over on the other platform, too, but I was surprised at the deluge over on Rumble.
The parent company, this is something that I look at tremendously because I personally am one of those people who think Google is a monopoly. Only a little personal here. I was that Karen parent who would go to the school when my kids were in high school and I’d be like, “What do you mean my kid has to use Gmail and has to submit homework here and has to do X, Y, and Z here?” I would tell them because I was in marketing. You know they’re just using that information to target our children.
I don’t like that. I hate that schools use that because they target our children and use their data for advertising. I don’t think anybody should be able to use your child to target them for anything, just my bottom line. The teachers didn’t understand because they didn’t understand marketing. That’s my downside about YouTube.
Algorithm And Content Discovery
Rumble is independently owned and so that doesn’t happen. There is no monopoly there. There’s no search engine monopoly. There’s nothing there that would prohibit me from using it. Algorithm and content discovery are other areas that I want to talk about briefly. YouTube’s algorithm is known for recommending videos to you based on your viewing preferences, your history and all of that. I like it but I don’t like it because I like to choose my own stuff. I don’t want to go down a rabbit hole with recommended videos even with the art videos.
When they recommend, I look at who it is. Am I subscribing? Am I following? Does it meet my needs? No. Usually, I’ll pass on that. Now, with Rumble, their algorithm is still developing, but it has great content discovery features, so trending the videos and recommended channels. Both of the platforms, whichever one you choose, have a system that they put forward for popular engaging content.
YouTube’s algorithm is just more advanced and it has a larger base to draw from. You just have to choose where you want to be. As I said, we’re doing both. Both of them have great user experiences. YouTube has a more established base. I see Rumble as very up-and-coming because I like the way it presents better. The most important thing for us is monetization. They both have different approaches, but I like that I don’t have to get up to a certain subscriber base like I have to on YouTube just to get ads then I have to think about the ads because I know the ads that are being put in front of them aren’t in alignment.
Rumble: Whether you choose Rumble or YouTube or both, get some videos out there.
I must say I do prefer Rumble’s monetization better because I can drop that link anywhere and I’m going to get to 1,000. As soon as I get to 1,000, I start making money. I don’t have to do all the bells and whistles with Rumble to get money, which I do on YouTube. I hope that was helpful for you, folks. I am enjoying both platforms. I am leaning towards Rumble just because of my demographic. The other thing is teaching that demographic how to use it. It’s much easier to teach my audience how to use Rumble than it is for YouTube.
Let’s face it. With YouTube, the best thing you can do is download two buddies. Now you’re using this free thing with the thing that costs money to tell you how to engage better. It’s up to you which way you want to go, but either way, you should have a video as an author. You should have content out there where people can see your face. They can see how you present because somebody came across a video, and you would not believe how many speaking gigs I’ve gotten. They see I have the capacity to speak, I’m articulate, I’m clean, and I know my stuff. All of those things that they’re looking for in an event. Whether you choose one or the other or both, get some videos out there.
