Assessments 2021-01-07T22:44:42+00:00

From books, to products, to services, to workshops...
no one ever said they didn’t want to sell more!

So what do most businesses do?  

They chase. They strategize. They throw money at a goal of reaching a certain number, only to end up with a trickle of sales…if they’re lucky.  

But the top 2% go about it a different way. A smarter way.  

Before I tell you how they do it, I want to answer the tricky question- Why does a bigger marketing budget not always translate to more sales?  

Because most entrepreneurs fall into the conventional wisdom trap- the trap that says MORE is always BETTER.  

And what ends up happening is that they throw a ton of time, money and energy at people who aren’t qualified to work with them, not interested in what they have to offer and not ever going to invest.  

Chasing after unqualified leads = HUGE WASTE OF RESOURCES.  

More is better might be true when it comes to vacations, dollars and time, but when it comes to leads, the most successful coaches, authors, speakers and consultants have adopted a higher, more effective truth-  


You want to put your resources towards people who are an easy “yes!”  

What if I told you that you could, EARLY ON, discover what your prospects need and how committed they are to getting those needs met? Isn’t that really what lead generation is all about?  

The right people telling you exactly what they need and you coming in like the knight in shining armor and providing the solution?  

Our Assessment Marketing and Lead Generation course is the leading system that qualifies your leads for you, so you don’t waste your time or money on people who aren’t committed, aren’t interested or can’t pay.  

That might sound harsh, but it’s actually the most authentic way to do business.

Think about it. There are a LOT of people out there offering one-size-fits-all solutions without having any idea if their offer will actually help the person at the other end. You can’t make an impact if the prescription doesn’t fit the diagnosis.  

And that’s why we do what we do, right? IMPACT.  

Imagine if you could:

✔ Easily attract new leads (without the chase) and engage them in a non- salesy way  

✔ Discover what your prospects need and provide content that builds value and trust  

✔ Attract new clients from anywhere in the world and actually make a difference in their lives  

✔ Close more sales because you are speaking their language and giving them exactly what they’ve been looking for  

✔ Keep more of your money because LESS is going out to leads that go nowhere  

That is the power of assessment marketing!


Hi. I’m Juliet Dillon Clark, Founder of Assessment Marketing and Super Brand Publishing and our system stems directly from my own disillusioning personal experience with my business.  

Over the years I brought my expertise to corporate clients like Mattel, Nissan, Price Stern Sloan Publishing, and HP Books. While I enjoyed the work, and was good at it, I was well aware of the astronomical number of company resources that were going to dead-end leads! 

I realized that we could actually GROW if we SIMPLIFIED and LASER TARGETED. How do you laser target? You ASK your audience if they are in fact your audience! You find out what they need and create the solution that gives it to them.  

Since then, I have helped more than 600 entrepreneurs and authors share their work with the world and have published more than 60 books, turning more than 190 authors/entrepreneurs into best-selling experts!  

Let’s cut through the clutter, cultivate your fan base, increase sales, and reach a level of success beyond what you thought possible.  


Our system teaches you how to:

  • Increase your ticket sales for events, programs, products, and services
  • Prequalify prospects and only talk to those who are truly interested. No more wasted calls with people who just want your time for free
  • Sell your products and services with integrity– the right product to the right person. No more one-size-fits-all sales. 
  • Grow your email list. As technology changes over the next few years, your list will become an asset you can’t afford to be without.

Let us bottom line it for you-

More qualified leads = More sales.  

Here are just a few ways the AMLG course is a game changer for you:  

  • Speaking from the Stage- Capture that audience in a powerful way that inspires trust and converts! Not only will you have names, addresses, and phone numbers…you will know exactly what that audience needs and how motivated they are to take next steps! 
  • List Building- Here’s some news…your social media doesn’t belong to you! Your job is to transition your social media audience over to your list so it is your own! We are all one algorithm change away from losing our life’s work! 
  • Pre- Live Event- Get your attendees crystal clear on where they are and what they need before attending your event. Wouldn’t it be great to have your time at an event fully booked with qualified prospects before you even teach a single concept? 
  • Pre- Webinar Sequences- Help attendees find out which pieces they are missing and how this webinar will fill those learning gaps. They will sign up and they will show up! 
  • List- Re-engagement- Engage a non-responsive list by providing a tool that will identify what they need so you can create relevant free content to re- energize them.
  • Student Progress Sequences- Help your clients discover how much they have learned by taking the assessment at the beginning and the end of every course! People who see results from your products and services, make great referral sources and leave glowing reviews! 
  • Pre- Strategy Session Sequences- Exponentially grow your sales conversions by talking to only qualified prospects who know they need you and are ready to invest.  
  • Facebook and LinkedIN group- Social media groups made up of highly committed individuals create a more dynamic conversation. Pre-qualify member before you let them into your space! The right people will exponentially increase engagement (and therefore conversions) from your groups. 
  • Tracking and Converting Off Funnel Content– Podcast, Radio and Book Sales are great content delivery systems, but, we don’t own the states and truly know who is following and listening. Use as lead magnets on these venues and convert traffic to sales.

Work less, earn more isn’t an urban myth. When you qualify your leads ahead of time, you can cut your enrollment time in half and earn more per lead.  

Does that sound good to you?  

This is the easiest way to skyrocket your sales WITHOUT blowing the budget on leads that bring zero ROI.

The System is simple:

Step 1

Pick Your Niche  

Tell us who your target audiences is and we’ll pre-populate your quiz content.  

  Step 2

Select Your Sequence  

Choose whether you want to grow your list, engage your tribe or increase conversion.  

Step 3

Add Your Personal Touch 

Tweak our pre-written funnel copy so it reflects your unique vibe and promise.  

Step 4

Put It To Work In Your Biz  

Put your quiz in front of people who need and want what you have to offer.  

Here’s what you’ll get:

  • Membership to Assessment Marketing That Sells Program 
  • Lesson 1- Assessment Marketing Basics- How and Why Assessment Marketing works to establishes as an entrepreneuer that “serves”, not “sells” 
  • Lesson 2- Marketing Strategy- Discover the basics of why digital marketing is not the magic bullet everyone thinks it is. 
  • Lesson 3- Content is Critical- Find out how to use Assessment Marketing to create the right content based on patterns in the assessment platform. 
  • Lesson 4- Understanding Engagement- Serving your audience with engagement that fosters meaningful relationship building. 
  • Lesson 5- Assessment Marketing in Action on Your Platform- Results- driven implementation of your assessment tools. 
  • Lesson 6- Enrollment Conversations- Explore how to close a service- driven sale and avoid inauthentic salesy pitches. 
  • Lesson 7- Step-by-step directions how to build your assessments.  
  • 6 group calls with other assessment marketers to find out the latest techniques on set- up, ask questions, and get help to create better assessments and conversations.

Don’t leave your lead gen to chance. The best thing you can do for yourself and your business is take charge of your resources. Assessment Marketing allows you to hold the cards.  

You only spend time on people who are likely to invest and committed to doing the work.  

It’s time to play a bigger, SMARTER game!  




“Juliet’s program is brilliant. She can put together a quiz that is unique to your business.”

Tina Greenbaum
Author of Mastery Under Pressure

“Juliet’s command of the marketplace and the tools, tactics and strategies to be a successful author and speaker authority is extensive. Her practical approach keeps you moving and her strategy lines you up for a powerful growing platform right when you need it. I highly recommend Juliet and her programs to all authors, speakers and thought leaders.”

Tracy Hazzard
Inc. Columnist – Content Brand Strategist
Helping Amazon Sellers & Inventors Brand & Launch Products that Out-Design, Out-Source & Out-Profit Retail Competition

“Juliet has been the most amazing digital marketing coach … and so much more. I started out knowing nothing about the digital marketing world, frankly not even knowing that I needed what she has to offer! A friend connected us and from our very first conversation, Juliet has worked with me from right where I am and helped create the awareness and action steps to help me learn and execute important tools for attracting the right clients. You owe it to yourself to have that conversation to discover how she can get you where you want to be.”

Brenda Nahs
Relationship Life Coach at Empowered-Life Coaching, L.L.C.
PRP 42 | Get Paid To Speak

“I hired Juliet Clark to help me launch the new version of my business. As the “No BS Book & Marketing Mentor” I have found her to be full of useful, concrete advice that gives me exactly what I need. Best of all, she is full of heart and warmth. I feel completely supported, AND pushed to expand. I cannot recommend her highly enough! ”

Elizabeth Bachman
Speaker Trainer for Corporate Leaders at Elizabeth Bachman, Strategic Speaking for Results
PRP 42 | Get Paid To Speak

“There are many who profess to understand marketing strategies in the digital age but few who are effective. Juliet is one of these effective strategists. Not only has she taught me as a startup some of these strategies, but also spoon-fed me and did much of the technical stuff so I didn’t have to be overwhelmed by yet more software skills to learn. With Juliet, what would have taken me months to accomplish had I have time, she strategized with me and implemented within a week. Highest recommendation to anyone either starting up their internet marketing, or wanting to expand and supercharge the internet marketing you’re already doing.”

David Yeh, M.D.
I help fellow physicians who are unhappy with their investment strategy and need to regain control of their finances
PRP 42 | Get Paid To Speak

“The biggest game changer for me this year (that helped qualify and convert potential clients into paying success stories was the creation of my free quiz available at www.JenCokenQuiz.com Before implementing this quiz, I had lost 80% of my clientele in the month of March! This quiz was developed by fellow Dames member Juliet Clark and is most certainly a Quiz to Convert! It has converted close to $50k in new business this year alone. I got clear and doubled down on Imposter Syndrome and was extremely "niche-y" which paid off. I became known in the space of C-Suite women as the expert for eradicating Imposter Syndrome so that these badass women can become the true marvels they were born to be!”

Jen Coken
PRP 42 | Get Paid To Speak

“I love Juliet’s enthusiasm! She is a wonderful guide and so practical. Very quick to apply her vast knowledge to specific situations and come up with really great solutions. It was such a pleasure to work with her, and I know we are not done yet! There is so much more to come. I highly recommend working with Juliet if you would like to reach a whole new level and a more expanded audience in a more meaningful way. Thanks Juliet!”

Angela Dunz, MBA
Changing the Way You Reach Your Target Audience | LinkedIn Training & Coaching | Sales Enablement | Vengreso.com