Excerpt from The Ultimate On-Camera Guidebook: Hosts*Experts*Influencers by Jacquie Jordan (@TVGuestpert) & Shannon O’Dowd (@theshannonodowd) This unspoken trade- out refers to the value of your television appearance as real estate. The exchange for your time and talent is your “plug,” aka the “For Sale” sign you get to hang on the lawn. A plug can […]