Brandwagon: Ditch The Guessing, Join The LinkedIn Revolution

The LinkedIn revolution is here, and it’s time to join the movement! Ditch the guesswork and discover how to use this powerful platform to connect with industry leaders, build your brand, and drive growth. In this episode, Juliet Clark dives into optimizing LinkedIn with Anthony Jones, a seasoned LinkedIn growth consultant who has recently launched Brandwagon Community, found at Brandwagon Club. Discover how Anthony transformed from a LinkedIn novice to a trusted advisor, helping clients unlock their full potential. Tune in for tips on engaging with your network, the value of authenticity over automation, and making LinkedIn a key asset for your success.

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Brandwagon: Ditch The Guessing, Join The LinkedIn Revolution

Introduction

Welcome to the show. We’re starting to interview so you guys can get to know the 2025 magazine, Breakthrough Author Magazine contributors. Our guest is one of the first ones that we’re going to be interviewing. Excited about that and you’re going to love him. We got some more men in the magazine. I know everybody has been complaining that it’s women-heavy. I’m excited about this. Before we get started, I want to share with you that on the first Friday of November, we are hosting a training event.

It’s going to be a little bit longer than most. It’ll be about 90 minutes this time. I’m going to take last year’s course, Platform Planning Palooza, and I’m going to train you guys on it for free on the training. I know a lot of coaches, authors, and speakers out there are struggling a little bit monetarily right now. I wanted to offer that for free. We will be providing the forms and the workbook and we’ll go through it right on camera so you can understand how to put all of your 2025 desires and intentions together and break them down into smaller pieces so you can get it done. You can register over at PlatformPlanning.com. It is a free event. No worries about money and we’ll help you get that done.

Our guest is Anthony Jones, and he is a LinkedIn growth consultant with a deep background in personal branding and digital marketing. Over two decades, he spearheaded a team at Ducks Unlimited directing online fundraising efforts that totaled over $40 million. Now he runs his own consulting firm and Anthony dedicates his expertise to helping professionals and organizations harness the power of LinkedIn.

His strategies are focused on building personal brands and crafting impactful content that boosts visibility, attracts leads, and drives business growth. I’m so excited to have him because for most of you if you look at the demographics of social media, if you have a high ticket coaching program, you’re probably going to get a lot more traction over on LinkedIn because the average salary is bigger over there than on any other platform.

When coaches go out into the world, they don’t think about where are the money platforms. Is this in alignment with what I’m doing and how can I generate more revenue? I think that’s exciting because that is the place to be. In our own company, we’re only on LinkedIn now. We do utilize YouTube and Rumble, but we do it more for our content than we do for connection and leads. Stay tuned for Anthony. I think you’re going to love this interview.

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Anthony, welcome to the show.

Thank you so much for having me. I’m thrilled to be here.

I’m thrilled to have you. Guys, I mentioned in the intro that we have a shortage of males in our magazine. You are our male addition next year. How did you get to be a LinkedIn expert? How did you get into all of this?

It’s not something that I went to school for or took any traditional route by any stretch. My background is I spent almost twenty years working in the nonprofit sector. I worked for Ducks Unlimited in Memphis, Tennessee, where I led a digital media, marketing, and online fundraising team. A big part of what we did there was manage the social media channels for the organization. LinkedIn was one of those channels. Back around 2018 or so, I noticed that we were having more success with LinkedIn from an organizational standpoint, but I didn’t know how to use it for myself.

To try to get more familiar with the platform, I dove in and I started posting content. I started connecting with people. I had no strategy. I had no plan and had no idea what I was doing, but it was one of those deals that over the long term, over the course of a couple of years, I had managed to build a network of 10,000-plus followers. I had people that were reaching out to me, asking for advice with LinkedIn.

In 2020, when COVID hit, and a lot of people were losing jobs or were worried about losing jobs, LinkedIn became important to a lot of people. I had been posting for such a long time and building a network. I found that I had people reach out to me saying, “Will you help me with my profile? Will you help me build a strategy?” LinkedIn was becoming important.

I never had a business, I never had a service where I would help people with LinkedIn, but I was getting inbound leads because they saw me as the expert. That turned into a small side business for about a year or so that gained enough traction in 2021, it was time to either go all in or not. I made the leap. For the last three years, I’ve been helping both individuals and companies build their brands and grow their business on LinkedIn.

That’s incredible. 2020 was such a weird year because right after mid-March, we would get calls like, “I have no digital presence from companies, and can you have us up in 30 days?” That’s not how digital marketing works. It was probably the biggest year our company ever had the busiest because it’s a one-shot deal and I’m doing it. LinkedIn became important for us too. Our mutual friend, Scott Carson, had a little contest on who could get booked for the most podcast guesting. I had to learn how to reach out and not only reciprocate but create a lot of new contacts as well.

Corporate Brand To Personal Brand

You mentioned going from a corporate brand to a personal brand. I talked to a lot of business owners who start with a corporate brand and they’re hiding behind it. They have to figure out, “How do I get out behind it because I’m the rainmaker?”Can you talk a little bit about how to create that corporate brand and then move out of the way and create that personal brand as well?

Historically, it’s exactly what you said. It’s been the corporate brand that’s been the face front and center, especially on LinkedIn. What I have learned over the last few years is people connect with people on a much more genuine authentic basis than they do any corporate brand. Even a brand that you love or an organization that you’re passionate about, you’re only going to connect with them on a certain level. When their people or when their leadership is posting content through their personal profiles, it’s a lot more natural to connect with those individuals.

On top of that, the LinkedIn algorithm in general puts a lot more emphasis on the posts made by individual profiles instead of the company pages. That’s a big shift from what it was 10 or 15 years ago when it was just that job posting board. The only time I ever went to LinkedIn before 2018 was if I was hiring someone for my team. That was it. LinkedIn has truly evolved into a social networking platform. They want people to be social. The way they do that is by putting more emphasis and more importance on those individual profiles.

It is a big shift and a lot of people are not sure how to take that step, how to get out from behind that company page and position themselves as a thought leader and build their personal brand. The payoff can be huge. To your point earlier, you cannot build a personal brand overnight. It doesn’t happen. It’s a long game. It is something that requires consistency and so forth. The day to build your personal brand isn’t the day that you need it. Now is a great time to start building your personal brand because it can and will open up doors and new opportunities that you never thought possible if you do it right.

You cannot build a personal brand overnight. It doesn't happen. It's a long game. Share on X

There’s the endorsement, everybody, from don’t hide behind that corporate brand because I think that’s what we tend to do. We leave corporate America, we have that model. It works for them, but they haven’t been working on it for a day either. Can you build them both at once or would you recommend building your personal brand and you happen to have a business which is what I do? I don’t promote the business as much as it’s my personal and people know where to go for my services.

If you’re an author, if you’re a small business owner or something like that, focus on your profile and your content. I have a company page on LinkedIn. The reason I have that is someone wants to go and see if I have a real company that can go to that page and see it. I don’t post much content to it because the algorithm doesn’t favor it and people don’t engage with it.

Ninety-five percent of my effort on LinkedIn is spent through my personal profile and my own posts. What I typically encourage my clients to do is if you are in that position, reshare some of your best-performing personal posts through your company page. You still have some visibility, you still have some activity on that company page, but put most of your effort through your personal profile.

Getting Started

That sounds good. I know pretty frequently that if I’m looking for someone, especially in the author space, I’ll get somebody that gets on my calendar. I’ll go look them up on LinkedIn and I’ll see that they have no image and they have four followers. That’s someone who’s at either the very beginning or started it and abandoned it and went someplace else. How do you get started when you’re first opening up that LinkedIn account? My sense is people started on Facebook and then Facebook got bad or they started on X and then they said, “I need to be on LinkedIn, but I have no idea because they’re vastly different platforms.”

They are. I can give you a couple of simple starter steps for someone who is trying to figure out what to do because LinkedIn can be more overwhelming than most other social networking sites. Step number one is to make sure that you have your profile fully optimized. What do I mean by that? Make sure that you have a current profile picture. Make sure that the big background banner image isn’t blank. When someone hits a profile and sees that, for right or wrong, they immediately assume this person isn’t active on LinkedIn.

There’s a good chance they’ll close out the window and go somewhere else. You want to make sure that the profile is thoroughly filled out. You want to make sure you have things like your headline that appear right below your name. For years, people have used that as their job title. For years, my headline read, “Digital Marketing Director at Ducks Unlimited.” If you are a service provider, if you are trying to use your profile to generate leads, and get more clients, you want that headline to show the value proposition that you bring to clients.

You also want to look at your profile not so much through the lens of your own self, but look at it through the lens of your ideal customer. What do they want to see? How can you speak to them and the problems that they may have in your business that you can solve? You want to center your profile around that. As you go from top to bottom, make sure you have things like the Featured section turned on. The Featured section allows you to highlight three or more pieces of content. It could be a lead magnet. It could be a link to your online calendar. It could be recent content or posts that you’ve made.

Moving forward or moving on down to your about section, which used to be called I think the summary. That’s important because that’s where you have a chance to tell your story in a client-focused way, speaking to the challenges, problems, and pain points that they have, and then the solutions or services that you bring to the table on how you can help those ideal clients. That’s step one. Make sure that your LinkedIn is completely filled out because you get one shot to make a great first impression, you have to make it count, and that’s where the profile comes in.

We ran across something a while back, and I don’t know if you write these or not, but we had some people who other people had written their profiles. Do you know what a BANK is?

No.

Content Is Key

It’s a system developed by Cheri Tree, and she has this wonderful program within it where you can go over and you can drop some copies in and see which BANK profile, each one of those letters stands for the profile. We found that most LinkedIn people who are writing LinkedIn profiles for other people didn’t write them in the language that was their audience’s language. That was a big thing. We started running them through the BANK and saying, “You’re telling me your people are action people. This is written for a person.” How important is it if you hire someone to make sure that they’re speaking your audience’s language and not just writing this flowery pretty stuff that describes you?

If someone is doing this for you or you’re hiring them, make sure that they’re asking the right questions. They shouldn’t just say, “Give me your basic information. They need to dig deeper. They need to dive deeper. They need to request examples of your writing style. The books you’ve written, emails you’ve written, to understand your tone of voice. To your point, you don’t want it to come across as inauthentic or give any hint that it was written by someone else.

With Chat GPT and AI tools today, you can use those tools. I use those tools for a lot of my clients, but you have to train the AI on the right tone of voice. When I have a new client come on, I will feed Chat GPT all of the background information about that individual, examples of their writing style, and make sure that its output is consistent with the way that person speaks before I ever tell it to give me headline options or write an about section.

It’s about giving it the right background so that at least the first draft that it gives you back is close. From that point, you have to go in, fine-tune, tweak, and put your spin on it, but those tools can be incredibly helpful in saving you time and helping you complete that profile.

I completely agree with that. We use it when people take our AI. We have an AI platform-building class. One of the first things we do is rebuild their avatar because AI is garbage in, garbage out. When he’s talking about Chat GPT, guys, you have to have your avatar nailed. The second thing we do is we go in and we look at that language, and then you have that word. When I put stuff in chat GPT to rewrite and my word is sassy. Even sometimes it gets too sassy. A 53-year-old woman should not be saying slay.

You have to adjust it, but it writes it like that. If you know your audience’s words, you can use Chat GPT all day long in what you’re doing. We use a lot of perplexity too, but we use that in a different way. When you’re building that personal brand, we start people out by posting three days a week. Is that sufficient, or should they be posting more than that? What kind of content should they be putting out there? A lot of them write posts with no content. Here’s a picture, here’s a post, but you need substance with it.

Generally speaking, 2 to 3 posts a week is sufficient enough to start getting consistency and visibility without burning out. Also, 2 or 3 posts a week feels a lot less overwhelming than thinking you have to post every day. When you get overwhelmed, you do nothing. Start with 2or 3 posts a week. To your other question there about what to post, the first and most important thing that you need to do when you’re trying to figure out your strategy is to build the foundation. What I recommend is to sit down and think about what are 3 or 4 content pillars that you can come up with.

A pillar is a topic. It’s a category or something that you can talk about with ease. It’s something that you have a lot of expertise in. Build 3 or 4 content pillars, and then brainstorm ideas of what type of posts might fall under each one of these pillars. That’s a good way to get the wheels turning in your mind. It’s not meant to box you in, saying every post that you create has to fall into one of these buckets. It gives you a framework to build your strategy.

Once you define those pillars, you can say, “On Monday, I’m going to post about pillar one. Wednesday, I’m going to post about pillar two. Friday, pillar three, and so forth.” Those pillars are going to be different for everyone based on their job, their industry, their services, and so forth. I always encourage all of my clients that your very first pillar should be a pillar about you as a person.

For a lot of people, the old argument is that LinkedIn is Facebook and personal content belongs on Facebook. I am a big believer and I built my personal brand on LinkedIn more through personal content than professional content because that type of content is highly relatable. It’s memorable. It’s something that people connect with on a more genuine basis. All of your posts should not be about your family trips and your kids’ activities. That is Facebook.

Sprinkling that content in, I cannot tell you how many times I’ve been on a discovery call with a prospect and they’ll say something like, “I remember that post about that vacation you took. We went there last year ourselves.” Sometimes posts like that stand out in someone’s mind because when you think about what you’re trying to accomplish with your personal brand, you want to build that know and trust factor. We do business with people we know, trust, and remember. Weaving in content that shows who you are as a human being, that shows your personality, that’s going to go a very long way in helping you build that effective personal brand.

Weaving in content that shows who you are as a human being will go a very long way in helping you build that effective personal brand. Share on X

Here’s what you don’t post. I make fun of this girl all the time, or this woman. She was in real estate, and she used to post her child custody or divorce drama. If you want to do that on Facebook, great. If you do it on LinkedIn, I am seriously going to wonder if you have time to show me houses and services with all that drama you have going on.

That brings up a great distinction. There’s personal content and there’s private content. The personal is what I describe. What you described should be more private. The private stuff doesn’t belong on LinkedIn. That’s an important distinction to make there.

Content Analytics

The private stuff should remain private, period. Don’t even put it on Facebook. That’s the kind of stuff that kills you. You’ve talked about vacation. You talked a little bit about kids, maybe about, I don’t want to say case studies, but like for me and my bio, I share that I’m an avid golfer and taekwondo and things like that. That would be appropriate to share, except if you saw my golf score. You’d say, “That’s inappropriate, Juliette. As much as you golf, it should be better than that.” Back to the content. This is where I think I see people fall down. Watch your analytics because that’s going to give you some clues within those pillars about what people are responding to and what they are not. You want to do more of what they’re responding to.

You want to pay close attention to the analytics because that data will help guide you as to what type of content you need to either lean into or back away from. My other recommendation with content is as you’re building your pillars, think about how you can be a person of value on LinkedIn. If you think about the traditional stereotypical LinkedIn user, it’s someone who’s throwing cold sales pitches and DMs and self-promoting, “Look, I got a new job or I got a promotion,” and that’s all they ever post about.

You want to take a position of figuring out what some of your customer pain points are, what are the challenges, and what solutions you bring to the industry, and talk about those. Not in a salesy self-promotional way, but solve problems through your content. As an example, a huge part of the content that I put out on a weekly basis on LinkedIn is the how-to, the tips, and the tactics. How to optimize your personal profile, how to build a content strategy, how to repurpose content? Things that people can take and use.

What that does is a couple of things. One, it builds up your expertise in their mind. They’re not going to be able to take everything that you’ve given them and do all of the things on their own, but it’s going to build trust. It’s going to help you establish credibility and it keeps you top of mind so that when they do need your product or your service, you’re going to be the one that they think about as opposed to their competitor. Be a person of value. The other piece of advice there is to build relationships on LinkedIn. It’s not just about your content. If you take that approach, you will fail.

LinkedIn Revolution: Build relationships on LinkedIn. It’s not just about your content. If you take that approach, you will fail.

You want to make sure that you are building relationships by commenting on other posts every day. In fact, the algorithm right now is putting more favorability and rewarding you in a big way if you are contributing to the larger part of the conversation, leaving comments on a regular basis. Not just comments that say, “Great post” or “I agree,” but actual meaningful comments that add value to someone else’s conversation. That is as important if not more important than your own content.

I always tell my clients when they’re first starting out after they get that profile completely filled out, before you even start posting your own content, go into the comments. Find conversations relevant to your industry, whether that’s prospects, whether it’s your peers, competitors, or whatever, and find ways to inject yourself into those conversations.

If you’re doing that in a meaningful way, what’s going to happen is they’re going to come to your profile. If a stranger leaves a comment on your post and it’s good, what are you going to do? You go check out their profile. It’s a great way to get visibility, sometimes massive visibility, without even posting your own content. As you do that, it will start to give you ideas for your own content. That’s always a great second piece of the puzzle before you even jump into your own content.

Lives And Newsletters

If someone is a little more advanced, can you talk about lives and newsletters and all that as well? Once you get a setup and you feel comfortable, now move into those bigger things that I feel help with the relationships in the comments too.

For the ones who are more advanced, my number one recommendation right now is to lean into video. Video content is so impactful and so important for so many reasons. One of which is there’s a lot of AI-generated crap in the news feed. You’re seeing it more and more people who use it to create content and they copy and paste it and it screams, “This is inauthentic content.” There’s a lot of noise in the newsfeed. Video helps you stand out and cut through that clutter. On top of that, it also helps you establish relationships a lot better.

People connect with people. When someone can see your face and hear your voice and get an idea of your personality, that keeps you memorable. Video is the fastest way to build your personal brand. It’s the toughest for many people because they’re camera shy or they lack the confidence to get started. I certainly encourage you to lean into video and then two, of those other things that you talked about. If you want to take video to the next step, LinkedIn live streams are phenomenal right now.

It’s like taking video but bringing in a live discussion as part of that. One of the easiest ways to get started with live streams is instead of going on by yourself and talking on a topic, bring someone in your industry. It could be a client, a customer, or someone that you’ve collaborated with, and held a 30-minute live stream session where you’re talking about a particular topic that’s of interest to your target market. What you’ll find as you do several of these is the engagement is typically high, especially if you’re inviting the audience to ask questions. It makes them feel part of that conversation in a way that you don’t get over Zoom.

The other benefit of having that live stream is once it’s over, it lives on your profile indefinitely. People can go back and watch it. They can discover it weeks or months after you’ve created it. It has a long lifespan. On top of that, you can take that live stream and chop it up into small clips and repurpose that for individual posts that you can make weeks after the event. There are many different benefits to video and to live stream, but the folks who can lean into that right now and take advantage of those are going to do well on LinkedIn.

I haven’t done lives in a while, but when I first got on, we had to get approved for live because it was brand new. Do you still have to get approved? Will they let you go live or do you need still StreamYard or do you have to use a third-party app?

In the past, you did have to get approval and that was a bit of a process. They did away with that. Up until maybe six months ago, the live stream option was built into what they call creator mode, which they have now done away with. The short answer to your question is I believe that they’ve done away with all of those restrictions. I believe now anyone who has an account with at least 100 or 200 followers or more, that’s the only restriction. They’ve made it a lot easier for the general public to use that service.

To your second question, yes. Going live on LinkedIn is not as simple as doing Facebook Live, where you hit live and you’re there. You do have to use a third-party streaming service like StreamYard and Restream. Restream is the one that I have used with most of my clients. I seem to have good success with that. It is another add-on and it is $20 a month to have that, but it is a necessary piece of software if you want to go live on LinkedIn.

The other thing too is when you use Restream, I haven’t used StreamYard, you can also go live on YouTube at the same time. You’re all over the place. Let’s talk about the shorts real quick because you can use something like Opus, take your stream, run it through, and get shorts to lead back to that as well. That’s another way to get more eyes. You were talking about how they can find it in 3 or 4 months, or a year down the line by running a short and putting that link to that post in there, correct?

Yeah, absolutely. I love Opus Clips, the tool that you mentioned for those who don’t know. I think it’s OpuscClips.com. You can drop a long video, a 30-minute to hour video. It does a good job of using AI to identify some of those short clips, 30 to 90 seconds, that would serve as a great post to repurpose on your profile later on. For most of my clients, when we do our live streams, I will take that. We will run it through Opus. We’ll identify 8 to 10 posts that we can use for video posts.

We reschedule that into their LinkedIn, but then also upload it as a YouTube short, as a TikTok, on Instagram if they’re on those channels. The other tip there is you can take that video content and repurpose it across multiple channels in a much more effective way than you could say a text post. That’s another reason why I love video and why I love live streams. You can get a lot of mileage out of a single 30-minute or one-hour recording.

We’re on Rumble now too. We’re doing better on Rumble than we are on YouTube. There are different monetization criteria. We’ve been on for two weeks and we were already monetized over there versus all of the YouTube that has to go on. The other thing I love about Opus is that it gives you a grade. It tells you and it picks sound bites. As an author, if you’re going to be on media, you need to understand how to get on an interview and grab sound bites and have sound bites ready.

I’ve noticed when you have a media-savvy person on and you’re doing those live streams, if there’s somebody who’s used to speaking in soundbites, you’re going to get great Opus clips because they’ve already learned how to put all that together. What about the LinkedIn newsletter? That is probably my favorite thing because I think I have about 3000 subscribers and I didn’t do a darn thing to get them.

Newsletters can be a fantastic tool for sure. I always recommend that if you’re just getting started, focus on building up your network first. Once you become a bit established, then starting a newsletter makes sense, especially if you can pick a topic, if you can pick a cadence that you can stick to, whether that’s weekly or monthly, something that you will be able to stick to. In the past, LinkedIn newsletters were called the pulse or articles that were one-off articles.

LinkedIn Revolution: If you’re just getting started, focus on building up your network first.

They were long-form content as opposed to short-form, text posts, long-form content that you can embed multimedia, videos, and images, like a blog basically. That’s exactly what you can do within the newsletter. What’s great about the newsletter, and probably one of the reasons that you got 3,000 subscribers, is because when you launch your first newsletter, LinkedIn will automatically send a notification to all of your contacts saying, “Juliet has launched this newsletter. Would you like to subscribe?”

If it’s a good topic, especially if that first newsletter is strong, which it needs to be for this very reason, you’ll get a large percentage of your followers to automatically subscribe. That’s a big win. The other part of that is every time you write a newsletter because it is a newsletter, it gets sent via email to that person’s inbox. Unlike your posts which on any given day, the algorithm is going to decide if you’re going to see that post or not, you’re going to guarantee that post is at least going to end up in your inbox, making it more likely that the people who subscribe to it are going to get to see it. Those are some of the big benefits and the reasons why I love those LinkedIn newsletters.

Selling And Automation Issues

I do too. We post our podcast once a week there. Here’s the link and we tell them what it’s about. We also put our events in. Since we started doing that and it’s dropping into boxes, we have more and more people showing up for those free trainings too. You can use it in multiple ways on there. Let’s get to the big ugly elephants on LinkedIn. I hate it when people drop into my inbox and try to sell me something. Who the hell are you and why it make you think I want this? Why are you so obnoxious? I don’t use LinkedIn to sell at all. It’s content, learn, train. You will never find me selling something on there unless I’m completely desperate.

I like to call that pitch slapping. That’s what most people do.

Do you remember when I wrote a book called Pitch Slapped?

No.

In 2020, I released a book and the title was Pitch Slapped.

We’re on the same page there. I love that phrase because that’s what it is. That tactic might have had some success fifteen years ago. To your point, everyone’s inboxes are completely full of spam and cold sales pitches that get ignored. On top of that, you have a lot of people who pay for automation. They’re not just sending it themselves. They’re using a service to spam hundreds or thousands of people in any given week.

For that reason, a lot of people have been turned off by the DMs in general on LinkedIn. I don’t use DMs to sell. I use them to build relationships. If someone connects with me, if someone leaves a meaningful comment on my post, I may go into the DMS and leave a voice note or something like that, just thanking them and acknowledging them. That’s a great way to stand out from all the other people who are pitching and selling in the DMS.

I’m not a salesman. I’ve never been trained in sales. I have a marketing and technical background. I stink at sales, but I always say I sell through my personal brand. I sell through the reputation and through the content that I’ve established on LinkedIn. Because of that, I’m able to have most of my business come as inbound leads, people who already know and trust me to some degree. That means I don’t have to do that outreach that’s never going to work. That’s the approach. If you want to be successful on LinkedIn, start focusing on your personal brand, being a person of value, and building those relationships. That’s going to pay off many times over than any cold sales pitch that you could drop.

If you want to be successful on LinkedIn, start focusing on your personal brand, being a person of value, and building those relationships. Share on X

That’s so true. I will tell you, guys, in all the time I’ve been on LinkedIn, I set my first appointment with a DM, but it was because I already knew the guy from real estate twenty years ago and I saw he was doing something else. I think it’ll be more of a catch-up call than he’s going to try to sell me something. It can be things like that too.

You mentioned something about automation. It’s my understanding that LinkedIn hates automation. If your automation gets out of control, you’re going to lose your entire account, contacts, and everything. I used to use Octopus CRM. I don’t use it anymore. Everything I do is organic. What do you know about that? I don’t want to down anybody’s business out there that does automation, but I don’t think that LinkedIn is on board with it.

Automation is very clearly against their terms of service. It has shocked me that they have allowed so many companies to still do that. They are cracking down on it because as we mentioned earlier, it turns the user base off. It makes people hate LinkedIn because it’s filled with those robotic sales pitches. Huge recommendation for me. It’s not worth the risk.

I will tell you that last year, I had a client that I was working with, helping him build his personal brand, write content, and so forth. He got a sales call from one of these automation services and decided he was going to invest in that against my recommendations. Within a few months, his account was deactivated. That’s the risk that you run by trying to take that shortcut. It’s not worth it in the long run.

You will be able to find Anthony in the magazine. If we don’t want to wait until 2025, where can we find you now?

A couple of places besides LinkedIn, find me at AnthonyJonesConsulting.com. Also, I recently launched a new online membership community called the Brandwagon Community. You can find that at Brandwagon Club. It’s filled with all the tools, coaching, and resources that you need to build your brand or your business on LinkedIn without the high price cost of one-to-one coaching. Check that out.

Anthony, thank you so much. That was a lot of information.

Thank you so much for having me. I enjoyed it.

We’ll talk soon.

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About Anthony Jones

Anthony Jones is a LinkedIn growth consultant with a deep background in personal branding and digital marketing. Over two decades, he spearheaded a team at Ducks Unlimited, directing online fundraising efforts that totaled over $40 million. Now running his own consulting agency, Anthony dedicates his expertise to helping professionals and organizations harness the power of LinkedIn. His strategies focus on building personal brands and crafting impactful content that boosts visibility, attracts leads, and drives business growth.